How to engage low category users through social media: The case of the make-up sector in Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Kafkaesque experiences

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Internationalization strategies and methods of construction firms ��� a comparative study between Hong Kong - Chinese and Portuguese ��� European approaches

Disserta����o para obten����o do Grau Mestre em Engenharia Civil ��� Perfil de Constru����o

Qualidade de vida na dem��ncia : estudo sobre a perce����o de Qualidade de Vida em pessoas com dem��ncia, seus familiares e cuidadores profissionais em contexto de Internamento

RESUMO: Introdu����o: Ao fen��meno do envelhecimento est�� associado uma maior incid��ncia de doen��as cr��nicas e incapacitantes. Atualmente �� consensual, a preocupa����o com a Qualidade de Vida (QdV) nesta faixa et��ria, acrescendo import��ncia quando falamos em QdV em dem��ncia, dada a complexidade dos sintomas, morbilidades e co-morbilidades que se verificam nesta s��ndrome. Objetivo: O presente estudo tem como objetivo principal avaliar a perce����o da QdV em pessoas com dem��ncia, seus familiares e cuidadores profissionais, de forma a identificar dimens��es que mere��am uma maior aten����o na defini����o de programas de interven����o em situa����o de institucionaliza����o. Metodologia: Este estudo �� de car��ter descritivo transversal com componente qualitativa e quantitativa. A popula����o compreende as pessoas com dem��ncia do Centro Psicogeri��trico N�� S�� de F��tima (CPNSF). A amostra foi constitu��da pelas residentes do CPNSF com diagn��stico de dem��ncia e classifica����o total de Mini Mental State Examination (MMSE) ��� 10. As vari��veis em an��lise foram: QdV, avaliada pela escala QOL-AD vers��o portuguesa, perfil sociodemogr��fico das pessoas com dem��ncia, familiares e cuidadores profissionais, por inqu��rito por question��rio; Grau de defeito cognitivo, depend��ncia funcional e sintomatologia depressiva das pessoas com dem��ncia, verificado por MMSE, ��ndice de Barthel e Escala de Depress��o Geri��trica (GDS-15). Foi ainda acedido ao entendimento pessoal sobre o construto de QdV, atrav��s de entrevista semiestruturada dirigida a todos os participantes. Resultados: Com base nos resultados obtidos foi poss��vel determinar que as pessoas com dem��ncia, associam QdV a fatores como sa��de f��sica, humor/disposi����o, condi����es de vida, cogni����o, fam��lia, satisfa����o com a vida, dinheiro. Foram observadas rela����es negativas com sintomatologia depressiva e funcionalidade para as atividades instrumentais de vida di��ria. Os familiares associam positivamente QdV a bem-estar geral relacionado com as dimens��es f��sica, psicol��gica e rela����es sociais, e negativamente com o estado cognitivo e sintomatologia neuropsiqui��trica. Os cuidadores profissionais associam QdV das pessoas com dem��ncia a quest��es relacionadas com condi����es e satisfa����o com a vida, bem-estar f��sico, suporte emocional rela����es sociais e funcionalidade para as atividades instrumentais b��sicas de vida di��ria. N��o foi poss��vel correlacionar a QOL-AD com a dimens��o funcionalidade por n��o existir nesta escala um item que inclua este conceito. Conclus��o: Este estudo confirma que pessoas com dem��ncia, t��m capacidade para aceder e avaliar aspetos da sua pr��pria QdV, sendo que tendem a pontuar com valores mais elevados a sua QdV quando comparados com familiares e cuidadores profissionais.--------------- ABSTRACT:Background:: Aging is associated with higher incidence of chronic and debilitating illnesses. The study of quality of life in aging population has been an increasingly discussed topic. Quality of life in dementia is a particular challenging field given the complexity of symptoms, morbilities and co-morbilities that occur in this syndrome. Objective: This study aims to evaluate the perception of quality of life in elderly people with dementia and their families, in order to identify dimensions that should be prioritized in intervention programs aimed at increasing quality of life in persons with dementia living in institutions. Methodology: This study used a is cross-sectional descriptive mixed methods approach. The population comprises people with dementia in Psychogeriatric Center Nossa Senhora de F��tima (CPNSF). The sample consisted of the residents of CPNSF diagnosed with dementia and total score of Mini Mental State Examination (MMSE) ��� 10. The variables analyzed were: quality of life, assessed by QOL-AD scale Portuguese version, socio-demographic profile of people with dementia, family members and professional caregivers, by questionnaire survey; Degree of cognitive impairment, functional dependence and depressive symptoms of people with dementia, using respectively MMSE, Barthel index and Geriatric Depression Scale (GDS-15). The personal understanding of the QoL construct was also assessed, through semi-structured interviews to all participants Results: The results supported that people with dementia, related quality of life to factors such as physical health, mood / disposition, living conditions, cognition, family, life satisfaction, and money. Negative relations were observed with depressive symptoms and functionality for the instrumental activities of daily living. The family members associate quality of life positively with overall well-being related to the physical, psychological and social relationships, and negatively with cognitive status and neuropsychiatric symptoms. Professional caregivers associate quality of life of people with dementia-related issues conditions and satisfaction with life, physical well-being, social relationships and emotional support functionality to the basic instrumental activities of daily living. It was not possible to correlate the QOL-AD with the size feature does not exist on this scale for an item that includes this concept. Conclusion: This study supports the idea that people with dementia are able to assess and evaluate aspects of their own quality of life, and tend to rate their quality of life higher than family and professional caregivers.

How to engage low category users through social media- The case of the make-up sector in Portugal

Purpose: This work project should be inevitably deemed as a practical approach to a marketing problem; ���How to engage low category users through the social media ��� the case of the make-up sector in Portugal���. Design/methodology/approach: Online structured questionnaires and in-depth interviews were used. The questionnaire was answered by 110 women aged from 15 to 45 years old and the interviews were conducted with 14 women of the same age. The interviews provided key insights for the questionnaire formulation. Findings: Women are poorly informed on make-up properties and characteristics, feeling a genuine concern in regard to this subject. Lack of time, occasional usage and skin damage are the main barriers for make-up usage by low category users. Overcoming these aspects pass by demystifying the association of make-up with skin damage and emphasise the functional and emotional benefits of make-up. Further, brands need to create contents more consumer-oriented and ask directly to fans/followers suggestions and other insights. Resort to Portuguese ���common��� women for greater empathy in campaigns, promote online meetings between followers and make-up professionals on social media; and finally take advantage of the hybrid condition of Facebook, which incorporates multiple forms of content presentation, including videos, the most appealing format of make-up presentation for women. Research limitations/implications: Further studies addressing this topic, by using larger samples and study of specific make-up brands and campaign programs, over social media to reach a solid growth potential of make-up market evidences in Portugal. Originality/ value: Make-up brands are emphasising their interest in linking social media and marketing their promotional mix around social marketing.

Performance management practices in Portugal.

Performance management and assessment has returned to the forefront of the public debate in Portugal, at the same time that some international studies point Portugal as a country with bad management practices, highlighting performance management practices. Despite all this attention, there is little information about how those practices are applied in the country. This research���s goal is to assess why performance management systems and practices are so poorly applied in Portugal. To achieve this goal we studied employees��� perception about the topic and diagnose the associated problems. The methodology comprised inductive and qualitative research, in the form of interviews with employees from different professions, industries, hierarchies, and ages. Our findings suggest that performance management failure is related with a procedural problem with three different dimensions: Insufficient Planning, Process & Integrity Issues, and Non-Meritocratic Logic. By exposing the different components of the Portuguese performance management problem, we shed light into the topic and allow organizations to understand and face their performance management systems��� flaws.