How to engage low category users through social media: The case of the make-up sector in Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Numerical prediction of diffusion and electric field-induced iron nanoparticle transport

Zero valent iron nanoparticles (nZVI) are considered very promising for the remediation of contaminated soils and groundwaters. However, an important issue related to their limited mobility remains unsolved. Direct current can be used to enhance the nanoparticles transport, based on the same principles of electrokinetic remediation. In this work, a generalized physicochemical model was developed and solved numerically to describe the nZVI transport through porous media under electric field, and with different electrolytes (with different ionic strengths). The model consists of the Nernst–Planck coupled system of equations, which accounts for the mass balance of ionic species in a fluid medium, when both the diffusion and electromigration of the ions are considered. The diffusion and electrophoretic transport of the negatively charged nZVI particles were also considered in the system. The contribution of electroosmotic flow to the overall mass transport was included in the model for all cases. The nZVI effective mobility values in the porous medium are very low (10−7–10−4 cm2 V−1 s−1), due to the counterbalance between the positive electroosmotic flow and the electrophoretic transport of the negatively charged nanoparticles. The higher the nZVI concentration is in the matrix, the higher the aggregation; therefore, low concentration of nZVI suspensions must be used for successful field application.

How to engage low category users through social media- The case of the make-up sector in Portugal

Purpose: This work project should be inevitably deemed as a practical approach to a marketing problem; “How to engage low category users through the social media – the case of the make-up sector in Portugal”. Design/methodology/approach: Online structured questionnaires and in-depth interviews were used. The questionnaire was answered by 110 women aged from 15 to 45 years old and the interviews were conducted with 14 women of the same age. The interviews provided key insights for the questionnaire formulation. Findings: Women are poorly informed on make-up properties and characteristics, feeling a genuine concern in regard to this subject. Lack of time, occasional usage and skin damage are the main barriers for make-up usage by low category users. Overcoming these aspects pass by demystifying the association of make-up with skin damage and emphasise the functional and emotional benefits of make-up. Further, brands need to create contents more consumer-oriented and ask directly to fans/followers suggestions and other insights. Resort to Portuguese “common” women for greater empathy in campaigns, promote online meetings between followers and make-up professionals on social media; and finally take advantage of the hybrid condition of Facebook, which incorporates multiple forms of content presentation, including videos, the most appealing format of make-up presentation for women. Research limitations/implications: Further studies addressing this topic, by using larger samples and study of specific make-up brands and campaign programs, over social media to reach a solid growth potential of make-up market evidences in Portugal. Originality/ value: Make-up brands are emphasising their interest in linking social media and marketing their promotional mix around social marketing.

Towards cryogenic liquid –vapor energy storage units for space applications

Dissertation to obtain the Doctoral degree in Physics Engineering

Does direct cash flow presentation help in predicting future operating cash flow?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Evaporation from porous building materials and its cooling potential

Evaporative cooling is a traditional strategy to improve summer comfort, which has gained renewed relevance in the context of the transition to a greener economy. Here, the potential for evaporative cooling of two common porous building materials, natural stone and ceramic brick, was evaluated. The work has relevance also to the protection of built heritage becauseevaporation underlies the problems of dampness and salt crystallization, which are so harmful and frequent in this heritage. It was observed that the drying rate of the materials is, in some cases, higher than the evaporation rate of a free water surface. Surface area measurements by a three-dimensional optical technique suggested, as probable cause of this behavior, that surface irregularity gives rise to a large effective surface of evaporation in the material. Surface temperature measurements by infrared were performed afterward during evaporation experiments outside during a hot summer day in Lisbon. Their results indicate that ordinary building materials can be very efficient evaporative media and, thus, may help in achieving higher energy efficiency while maintaining a simultaneous constructive or architectural function.

Does direct cash flow presentation help in predicting future operating cash flow?

Research literature and regulators are unconditional in pointing the disclosure of operating cash flow through direct method a section of unique information. Besides the intuitive facet, it is also consistent in forecasting future operating cash flows and a cohesive piece to financial statement puzzle. Bearing this in mind, I produce an analysis on the usefulness and predictive ability on the disclosure of gross cash receipts and payments over the disclosure of reconciliation between net income and accruals for two markets with special features, Portugal and Spain. Results validate the usefulness of direct method format in predicting future operating cash flow. Key

Integrating wind generation in the distribution network

Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do Grau de Mestre em Energias Renováveis – Conversão Eléctrica e Utilização Sustentáveis

Comportamentos das famílias portuguesas em épocas de calor e durante a onda de calor de Agosto de 2003

RESUMO - Este estudo teve como principal objectivo a caracterização das atitudes e da adopção de medidas de protecção em períodos de calor e em particular conhecer aquelas que efectivamente foram adoptadas durante a onda de calor de Agosto de 2003 (29 de Julho a 15 de Agosto). Foi realizado um inquérito por via postal, aplicando um questionário aos indivíduos de 18 e mais anos das unidades de alojamento (UA), que constituem a amostra ECOS (Em Casa Observamos Saúde) do Observatório Nacional de Saúde. Estudaram-se 769 indivíduos, o que correspondeu a 25,6% da totalidade dos indivíduos elegíveis nas UA. Uma vez que a amostra ECOS não é autoponderada, foram ponderados os resultados das unidades de alojamento pela variável do Instituto Nacional de Estatística (INE) «número de famílias clássicas» por região e pela «população residente segundo o nível de instrução» obtidas pelos censos de 2001. Os comportamentos referidos como adoptados em épocas de calor que apresentaram maiores percentagens foram «tomar duches ou banhos» (84,6%), «ingestão de líquidos» (79,6%), «uso de roupa leve, larga e clara» (73,2%) e «tomar refeições leves» (53,7%). Durante a onda de calor de 2003, a maior parte da população (92,5%) leu, ouviu ou viu informação sobre os cuidados a ter durante a onda de calor, tendo sido a televisão (95,2%), a rádio (56,3%) e os jornais (49,3%) os meios de comunicação social mais referidos. Cerca de metade da população (51,4%) informou alguém, fundamentalmente a família, sobre os cuidados a ter. Com efeito, durante esta onda de calor verificou-se um maior cuidado em relação a comportamentos mais prejudiciais em épocas de maior calor. Por um lado, a população portuguesa andou menos ao sol (49,4%), fez menos viagens de carro/transportes à hora do calor (39,8%), realizou menos actividades que exigiriam esforço físico (32,5%) e também houve alguma preocupação em beber menos bebidas alcoólicas (26,5%). Por outro lado, aumentaram os comportamentos que já são mais habituais durante o período de Verão, tais como abrir as janelas durante a noite (40,8%), tomar refeições leves (46,7%), tomar mais duches ou banhos (58,5%), o uso de roupas leves largas e claras (42,5%) e o uso de ventoinhas (37,8%). A alteração do comportamento andar ou estar ao sol sem restrições aumenta com o número de meios de comunicação onde se obteve informação. Abrir as janelas de casa durante a noite e tomar duches ou banhos apresentou uma associação com o número de meios de comunicação onde se obteve informação e com o número de pessoas que prestaram informação. Ingerir líquidos e usar roupa leve, larga e clara mostrou também uma dependência do número de meios de comunicação onde se obteve informação.

Fractionation of hydro-ethanolic extracts from grape pomace through membrane processing: the effect of membrane and extracting media on process performance

The EM3E Master is an Education Programme supported by the European Commission, the European Membrane Society (EMS), the European Membrane House (EMH), and a large international network of industrial companies, research centers and universities

The consumption of media contents through mobile devices in Finland

O campo dos media na Finlândia encontra-se num processo de mudanças aparentemente imparáveis, com os dispositivos móveis, tal como os smartphones e tablets, a influenciarem cada vez mais os padrões de produção e consumo de media. Nesta dissertação é defendido que esta situação é influenciada por factores históricos, sociais e culturais: desde os livros e jornais como meio de manter a língua finlandesa até aos benefícios da Segurança Social que permitiram que até as pessoas com menos rendimentos comprassem o jornal para se manterem a par dos desenvolvimentos do país, bem como a grande tradição de leitura que é associada aos finlandeses, assim como as condições que ao longo da história fazem fizeram com que os finlandeses sejam fascinados pelas novas tecnologias. Adicionalmente, presto especial atenção às estratégias que são adoptadas pelas cada vez mais convergentes companhias de media para enfrentarem a competição de elementos como os social media.

Development of 2-oxazoline-based hydrogels and porous polyester microparticles in scCO2

Thesis submitted to Faculdade de Ciências e Tecnologia from Universidade Nova de Lisboa in partial fulfillment of the requirements for the obtention of the degree of Master of Science in Biotechnology

Municipal solid waste management system: decision support through systems analysis

Thesis submitted to the Universidade Nova de Lisboa, Faculdade de Ciências e Tecnologia for the degree of Doctor of Philosophy in Environmental Engineering

A systems biology framework for pathway level culture media engineering: pplication to Pichia pastoris cultures

Dissertação para obtenção do Grau de Doutor em Engenharia Química e Bioquímica