The Portuguese offline consumer behaviour

Even though much attention has been paid to online consumer behavior, academic studies are deficient in comprehending offline consumer behavior. This study offers a survey of reflections concerning the Portuguese offline consumer behavior by observing how Portuguese adult consumers engage, embrace and act throughout the offline world, i.e., the offline media channels and the customer decision-making process at a store in regard of digital nativity, education and gender. Drawing on an online questionnaire and using a convenience sample of 471 respondents, data was analyzed using descriptive analysis and independent sample t-test analysis. The results observed indicate Portuguese consumers prefer calling or going to a store when they have an operational problem, value the credit card security at a store and that Portuguese females highly value touching and feeling the product at a store. Finally, implications for academics and marketeers are discussed.

Literacia em sa��de e alimenta����o saud��vel : os novos produtos e a escolha dos alime

Resumo Com o objectivo de contribuir para entender o n��vel de literacia em sa��de dos consumidores e verificar a rela����o entre esta e o comportamento no consumo de alimentos (consumerismo), foi efectuado um inqu��rito por question��rio que incluiu a tradu����o para Portugu��s do Newest Vital Sign,�� (2008) Pfizer Inc. Used with permission (NVS). Este instrumento foi aplicado a uma amostra estratificada, de 384 indiv��duos com mais de 15 anos de idade, da regi��o da Grande Lisboa, distribu��da de acordo com o Census 2001. A n��vel de literacia em sa��de foi avaliado atrav��s da vers��o Portuguesa do NVS que consiste numa ���ferramenta��� onde se fornece aos inquiridos uma s��rie de informa����es relacionadas com a sa��de, nomeadamente a informa����o nutricional constante de um r��tulo, devendo estes fazer a demonstra����o das suas capacidades de utiliza����o dessa informa����o respondendo a quest��es. Dos resultados recolhidos verifica-se que existe uma rela����o directa entre a literacia em sa��de e a escolaridade, constatou-se ainda uma associa����o entre a literacia em sa��de e o comportamento consumerista no consumo de alimentos assim como com um comportamento de consumo pautado pela consci��ncia ecol��gica. De salientar ainda a rela����o estatisticamente significativa entre a literacia em sa��de e a neofilia alimentar. No entanto os indiv��duos mais idosos, com menores habilita����es liter��rias e de menor rendimento s��o mais neof��bicos N��o existe rela����o entre o g��nero e a literacia em sa��de. O NVS, agora dispon��vel na l��ngua portuguesa, constitui num contexto de promo����o da sa��de, uma ajuda em termos de Sa��de P��blica. Abstract Aiming to contribute to the understanding of consumer���s health literacy, and to verify the relation between health literacy and consumerism in food consumption, a validation of an inquiry, that include the Portuguese version of the Newest Vital Sign, �� (2008) Pfizer Inc. Used with permission (NVS) was performed. Afterwards this epidemiologic instrument was applied to a convenience sample (384 individuals, over 15 years old) of the population of ���Grande Lisboa���, distributed accordingly to Census 2001. Health literacy was evaluated by the Portuguese version of NVS and consists in a tool by which a number of health-related information, in this case nutritional information written in a food label, is used to demonstrate one���s ability to use that information answering to questions. From the results it is possible to verify that there is a close relation between health literacy and general literacy (school years), it was also possible to observe an association among health literacy, consumer behaviour and ecological consumption of food products. It is of relevance the fact that an association between health literacy and food neophilia is statistically significant. Nevertheless older individuals, with lower health literacy and income are the most neophobic. There is no statistical association between gender and health literacy. The Portuguese version of NVS is an essential tool to evaluate the population health literacy in a hea

The optimization of the complaints management system

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Drivers of participation in collaborative consumption ventures

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

How can packaging change children's eating habits from un-healthy food towards healthier options?

Field Lab: Children consumer behaviour

In what extent can a segmented packaging make children choose healthier breakfast cereals?

Field lab in marketing: Children consumer behaviour

How can sponsoring of sports teams influence healthy eating on children?

Field lab in marketing: Children consumer behaviour

The influence of sports events endorsement on children���s perceptions of healthy food products and brands

Field lab in marketing: Children consumer behaviour

The impact of event sponsorship on children���s brand image and purchase intentions: The mediator effects of product involvement and brand familiarity

Field lab in marketing: Children consumer behaviour

Packaging as a vehicle of nutritional information for children: Enhancing children���s perceptions of healthy food

Field lab in marketing: Children consumer behaviour