Combining WLAN fingerprint-based localization with sensor data for indoor navigation using mobile devices

This project proposes an approach for supporting Indoor Navigation Systems using Pedestrian Dead Reckoning-based methods and by analyzing motion sensor data available in most modern smartphones. Processes suggested in this investigation are able to calculate the distance traveled by a user while he or she is walking. WLAN fingerprint- based navigation systems benefit from the processes followed in this research and results achieved to reduce its workload and improve its positioning estimations.

O Website Gravitão – Comunicar sobre Astrofísica e sobre Gravitação

A internet está a tornar-se cada vez mais um meio importante na comunicação de ciência, permitindo a criação de novas atividades de envolvimento do público (AEPs). Instituições científicas, grupos de investigação e até cientistas recorrem à internet para comunicar com o público. Cientistas membros do grupo Gravitation in Técnico (GRIT), do Centro Multidisciplinar de Astrofísica, Instituto Superior Técnico, criaram o website “Gravitão” como meio de difusão de diversos tipos de AEPs para o público, em particular para os jovens. O objetivo principal do estágio curricular foi a criação, em conjunto com os membros do GRIT, de conteúdos para o “Gravitão”. Foram também desenvolvidas outras AEPs, incluindo press releases. Durante o estágio procurou-se ainda analisar a visão dos membros do GRIT sobre as AEPs e sobre a comunicação de ciência, com o objetivo de facilitar o envolvimento dos cientistas nestas atividades. A análise dos dados recolhidos permitiu conhecer melhor a visão destes cientistas e identificar os fatores que influenciam a sua motivação para a participação em AEPs. Este estudo permite apresentar estratégias para o desenvolvimento do website “Gravitão” e de outras AEPs no futuro.

How can Impresa increase the traffic of expresso website?

This report aims at describing the project developed in the Customer Relationship Management Field Lab, under a partnership established between Nova SBE and the group IMPRESA. The major goal was to elaborate on possible initiatives to increase the traffic on the website of Expresso, which were supported by evidences found through structured interviews and the company’s internal data. As the main findings are the increasing role of mobile devices and social media on the news’ consumption habits. These encourage an integrated improvement of the overall digital offer of Expresso, in a perspective of brand and audience development that should be a goal for the whole company.

Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales

The nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaigns and social media activity.