Drivers of participation in collaborative consumption ventures

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Influence of employee volunteering on brand commitment

Purpose – The purpose of this paper is to explore the impact of corporate volunteering on employee bonding and to understand the barriers and motivation to participation in these events. In contrast to other studies the participants volunteer in their spare time without expecting any financial reward. Design/methodology/approach – Employees (n 3951) of a logistic company participated in the study based on an online questionnaire with 6 items and open questions. The employee sample was divided into 3 groups depending on the frequency of participation in volunteering events. Findings – Significant differences were found on bonding between the three groups. In addition, the relevance of control variables like gender, age and job level were obtained. Furthermore a moderation effect of motivation was found. The results were interpreted within the broader context that ties motivation theory, organizational identification and social exchange theory.

Consuming the news and building civic participation

This article argues that there is a connection between civic cultures and literacy levels and that this relation is enhanced by knowledge, a willingness to be informed and civic participation. It is considered that those who are educated towards the news possess a greater awareness of information and news on civic life (Moeller, 2009) and on participation (Milner, 2009:187). To understand the social implications of the modern mediatized society and the repercussions for civic participation better, we used a sample of twelve youngsters with different types and intensities of participation and news consumption in Portugal. By understanding their journalistic and participative characters, we can better perceive their social contexts. In considering this, we have established two main questions: What is the youngsters’ level of news consumption and what is its relationship to their participation activities? How do both of these aspects relate to social relationships and the youngsters’ ability to interact and deal with news media? Keywords: Young people, news, participation, literacy