Caracterização das actividades pedagógicas promotoras do desenvolvimento das competências visuais que influenciam a iniciação à leitura e à escrita

RESUMO: A presente tese de dissertação de mestrado visa a contribuição para o enriquecimento da organização curricular da Educação Pré-Escolar. Baseia-se num estudo de natureza estatística descritiva, desenvolvido junto de uma amostra de vinte e três Educadores de Infância, dos Jardins de Infância do Concelho de Lourinhã, através da aplicação de um questionário, que procura caracterizar as actividades promotoras de competências visuais, quanto ao grau de importância e de frequência, no que constituem os pré requisitos para a leitura e a escrita. Os resultados sugerem a necessidade de uma maior sistematização dessas actividades e demonstram que um número significativo de actividades são desenvolvidas, neste âmbito, pelos educadores de infância, havendo, no entanto, aspectos considerados lógicos por autores como a Barraga e a Chapman, que não são geralmente considerados. A ênfase das conclusões é colocada, na necessidade de alargar o leque de actividades promotoras dos pré-requisitos para a iniciação à leitura e escrita e às actividades previstas nos Programas Educativos Individuais, para crianças com baixa visão, através da articulação com o docente de educação especial, de forma a que a sua intervenção especializada envolva todos os aspectos considerados fundamentais no treino de visão destas crianças. ABSTRACT: This master’s degree thesis is based on a descriptive statistical study, conducted with a sample of twenty three preschool Teachers working in public kindergartens in Lourinhã, Portugal. The study was based on the results of a questionnaire aimed at contributing to enrich preschool Curricula. The study was based on the scientific knowledge of the precise classroom activities which contribute to develop visual abilities needed for reading and writing. The activities were characterized according to their importance and frequency. The results suggest that these activities should be more planned and more organised. It showed a significant number of activities which are prepared on a regular basis and considered important but, on the other hand; it also showed a significant number of activities which are prepared occasionally. The emphasis of the conclusions is on the fact that the Curricula should include a larger range of activities that promote visual abilities needed for reading and writing and that Individual Educational Programs for low vision children, which include specific activities for vision training, should be built in team with the classroom teacher. In addition, Special Education Teacher’s program should contemplate all the aspects that the Preschool teachers do not, in order to involve all the important aspects for vision training.

How can packaging change children's eating habits from un-healthy food towards healthier options?

Field Lab: Children consumer behaviour

Visual and verbal processing effects on human memory

In this study in the field of Consumer Behavior, brand name memory of consumers with regard to verbal and visual incongruent and congruent information such as memory structure of brands was tested. Hence, four experimental groups with different constellations of verbal and visual congruity and incongruity were created to compare their brand name memory performance. The experiment was conducted in several classes with 128 students, each group with 32 participants. It was found that brands, which are presented in a congruent or moderately incongruent relation to their brand schema, result in a better brand recall than their incongruent counterparts. A difference between visual congruity and moderately incongruity could not be confirmed. In contrast to visual incongruent information, verbal incongruent information does not result in a worse brand recall performance.