How to optimize Lipton���s business model in order to stimulate tea consumption in Portugal and increase Lipton Leaf tea market share?: The importance of distribution and sales channels management in a B2B2C market

Field Lab Entrepreneurial Innovative Ventures

How to promote and enhance communication between a big retailer's after-sales department and its suppliers

W is the biggest electronic goods retailer in Portugal accounting with almost fifty percent of market share in its area. During the last years, many small W suppliers had to close their doors, and many others are in huge troubles. Among the reason for this situation, the huge bargaining power of W in the relationship seems crucial. The focus of the directed research will be in the after sales department where I did an internship from September 2014 to January 2015.

Increasing sales volume in mass business through inbound contact center

Field lab: Consulting lab

���The impact of online ratings on video game sales���

Online third-party reviews have been grown over the last decade and they now play an important role as a tool for helping customers evaluate products and services that in many cases offer more than tangible features. This study intends to quantify the impact online ratings have over video game sales by conducting a linear regression analysis on 300 titles for the previous console generation (PlayStation�� 3 and Xbox�� 360) using a data from the video game industry to understand the existing influence on this particular market. The findings showed that these variables have a weak linear relationship thus suggesting that quality of a title explains little the commercial success of a video game and instead this should cover a wider range of factors. Afterwards, we compare results to previous ones and discuss the managerial implications for upcoming gaming generations.

Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales

The nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaigns and social media activity.

Exploraty Multivariate Statistical Methods Applied to Pharmaceutical Industry CRM Data

Disserta����o apresentada como requisito parcial para obten����o do grau de Mestre em Estat��stica e Gest��o de Informa����o

A marketing plan for the ice cream brand Max Adventures in food service

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Strategic marketing plan for Sant'Anna

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA ��� School of Business and Economics

Achieving better service level results, through improvements in procedures

This project aims to prepare Worten Empresas (WE) fulfilling the increasing market demand through process changings, focusing on the Portuguese market, particularly on internal B2B clients1. Several methods were used to measure the current service level provided - process mapping, resources assessment, benchmark and a survey. The results were then used to compare against service level actually desired by WE���s customer, and then to identify the performance gaps in response times and quality of the follow-up during the sales process. To bridge the identified gaps, both a set of recommendations and an implementation plan were suggested to improve and monitor customer experience. This study concluded that it is possible to fulfill the increasing level of demand and at the same time improve customer satisfaction by implementing changes at the operations level.

Internationalization strategy of Skypro Shoes to Japan

Skypro is a footwear brand targeted at the aviation professionals��� niche market, explored by the Portuguese microenterprise Abotoa Lda..The saturation of the Portuguese market led Skypro to expand to different worldwide countries and to be a footwear supplier of Airlines from the USA, Qatar or Australia, among others. Abotoa aims for its 2014���s exports to represent around 80% of total sales and this Internationalization Plan for Japan represents the possibility of further exploring the Asian market. Japan appears as the 2nd worldwide footwear importer and the 5th footwear consumer, with a high purchasing power ��� GDP per capita (PPP). This country possesses two enormous Airlines (ANA and JAL) that employ more than 15000 on-board personnel, the world���s 4th busiest Airport in 2013 (Tokyo���s Haneda International Airport) and a geographic structure with more than 6500 islands, implying high frequency of aerial transportation in the medium-run. These aspects make Japan an adequate country to invest in. At the course of this Work Project, trustworthy recommendations are provided for the current state of Abotoa and for the introduction and implementation of this Internationalization Plan. These findings strongly suggest that Skypro should indeed penetrate Japan���s market.

Fotografia : a arte submetida �� cr��tica

O presente trabalho consiste num estudo sobre as revistas Objectiva (1937-1947) e Foto Revista (1937-1939), estabelecendo-se como uma reflex��o em torno da cr��tica de arte fotogr��fica. Na d��cada de 1930, assistiu-se, em Portugal, a um interesse renovado pela fotografia (tida como) art��stica. O Estado Novo suportou regulares eventos neste dom��nio - s��o exemplos os Sal��es Nacionais de Arte Fotogr��fica, com in��cio em 1932, que posteriormente tomaram contornos mais alargados, com o advento dos Sal��es Internacionais de Arte Fotogr��fica em 1937. Entretanto, a cr��tica de arte dedicada �� fotografia ficara sem um suporte jornal��stico. Contudo, em finais dos anos 30, o entusiasmo em torno da fotografia art��stica tomou contornos mais expressivos com a aproxima����o dos sal��es de foro internacional, o que levou ao ressurgimento de publica����es peri��dicas dedicadas �� fotografia. Depois de seis anos sem qualquer revista especializada neste dom��nio, assistese ao advento da Objectiva e Foto Revista, publica����es mensais, as quais proporcionaram espa��o e visibilidade para a cr��tica dedicada �� fotografia art��stica. As duas publica����es dedicaram-se, entre outras vertentes, �� aprecia����o dos eventos mais significativos no territ��rio nacional, ao aconselhamento dos amadores fotogr��ficos emergentes e �� discuss��o dos temas mais pertinentes �� ��poca. Num per��odo em que a produ����o art��stica fotogr��fica se encontrava, de um modo geral, dessincronizada do panorama internacional, e tendo em conta a conce����o de cr��tica de arte como orientadora de tend��ncias, importa conhecer as op����es, entendimentos e prolifera����o de valores que esta promoveu, respeitantes �� fotografia nacional (ent��o) contempor��nea.

Internationalization of UniPlaces to the Spanish market: Internationalization plan to Madrid, Spain

Field Lab in Entrepreneurial Innovative Ventures

Strategic account management: the path to gain customer loyalty

The account management field works closely with the sales team, serving as the customer���s primary point of contact. This project���s purpose was to understand if shifting the account management from brand centric to customer centric, would be the best fit for a Portuguese Pharmaceutical company. This customer centric approach - Strategic Account Management (SAM) - was studied, understanding the implicated trade-offs to the company. The workforce was probed about the project and their comments were analyzed. The conclusion points to an implementation of SAM and proposes the adaptations to follow in order to smooth the change.