How to attract central and Northeneuropeans to a rural tourism establishment in the center of Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Sons e Migração Forçada: Usos da Memória nas Práticas Expressivas

A partir de 1975, como consequência do processo de descolonização, mais de meio milhão de pessoas teve de abandonar Angola, país onde residia, rumo a Portugal. Estes migrantes, uma vez chegados ao seu destino, foram chamados “retornados”. Esta dissertação aborda o papel da música no fenómeno de migração forçada da qual os “naturais e ex-residentes de Angola” foram os protagonistas, bem como as formas como a deslocação é hoje por eles vivida. São apresentados dois casos de estudo, resultado de trabalho de campo realizado em Portugal. O primeiro diz respeito aos convívios que são organizados anualmente na cidade das Caldas da Rainha pelos ex-residentes das cidades angolanas do Huambo e da Huíla, e onde a música e a dança se revestem de uma importância relevante. O segundo foca a história de vida e as práticas expressivas de Pedro Coquenão, originário da cidade do Huambo, locutor radiofónico, músico, DJ e mentor do projeto performativo Batida. Em ambos os casos foi analisado o papel da música e da performance na integração, afirmação e reinvenção identitária. É salientada a importância da memória e dos seus diferentes usos, e da sensorialidade nas práticas expressivas dos intervenientes, já que estas favorecem a permanência e a reconstrução da sua “angolanidade” em Portugal.

Sustained competitive advantage of different sized multinational corporations in rural base of the pyramid markets

This thesis explores how multinational corporations of different sizes create barriers to imitation and therefore sustain competitive advantage in rural and informal Base of the Pyramid economies. These markets require close cooperation with local partners in a dynamic environment that lacks imposable property rights and follows a different rationale than developed markets. In order to explore how competitive advantage is sustained by different sized multinational corporations at the Base of the Pyramid, the natural-resource-based view and the dynamic capabilities perspective are integrated. Based on this integration the natural-resource-based view is extended by identifying critical dynamic capabilities that are assumed to be sources of competitive advantage at the Base of the Pyramid. Further, a contrasting case study explores how the identified dynamic capabilities are protected and their competitive advantage is sustained by isolating mechanisms that create barriers to imitation for a small to medium sized and a large multinational corporation. The case study results give grounds to assume that most resource-based isolating mechanisms create barriers to imitation that are fairly high for large and established multinational corporations that operate at the rural Base of the Pyramid and have a high product and business model complexity. On the contrary, barriers to imitation were found to be lower for young and small to medium sized multinational corporations with low product and business model complexity that according to some authors represent the majority of rural Base of the Pyramid companies. Particularly for small to medium sized multinational corporations the case study finds a relationship- and transaction-based unwillingness of local partners to act opportunistically rather than a resource-based inability to imitate. By offering an explanation of sustained competitive advantage for small to medium sized multinational corporations at the rural Base of the Pyramid this thesis closes an important research gap and recommends to include institutional and transaction-based research perspectives.