Drivers and barriers to value creation in mobile service delivery

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Cidadania pós-nacional

In the midst of changes of the world political order fostered mainly by the very debated phenomenon of globalization, the nation-state is confronted with new paradigms regarding their identification with society. Citizenship, as was defined up to the latter decades of the last century, rooted in nationalist ideals that tend to condition it full exercise on exclusionary policies oriented criteria, is not consistent with the human needs of present days. One can observe, mainly in Europe with the establishment of European citizenship, certain propensity towards a relative detachment between nationality and citizenship. It is expected with the present research to expose some of the arguments invoked by those who defend the possibility of a post-national conception of citizenship, i.e., decoupled from the concept of nationality and national boundaries, in order to develop a grounding for a necessary re-articulation of this institute. This assumption is based mainly on the movement of universal human rights and the revaluation of human dignity, especially through participatory policies on citizenship and respect for ethnic and cultural diversity.

Community indentification in peer-t-peer collaborative consumption services

Even though collaborative consumption (CC) is gaining economic importance, research in CC is still in its infancy. Consumers’ reasons for participating have already been investigated but little research on consequences of participation has been conducted. This article examines whether interactions between customers in peer-to-peer CC services influence the willingness to coproduce service outcomes. Drawing on social exchange theory, it is proposed that this effect is mediated by consumers’ identification with the brand community. Furthermore, continuance intention in CC is introduced as a second stage moderator. In a cross-sectional study, customers of peer-to-peer accommodation sharing are surveyed. While customer-to-customer interactions were found to have a positive effect on brand community identification, brand community identification did not positively affect co-production intention. Surprisingly, the effect of brand community identification on co-production intention was negative. Moreover, continuance intention of customers did not moderate this relationship. Bearing in mind current challenges for researchers and companies, theoretical and managerial implications are discussed.