8 resultados para Estrategia comercial

em RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal


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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

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O presente relatório debruça-se sobre a relevância que têm para o mercado da tradução alguns dos conceitos de marketing, nomeadamente na sua aplicabilidade às atividades de angariação e fidelização de clientes. São tidas em consideração as iniciativas comerciais exercidas quer por parte das empresas de tradução, quer por parte do tradutor em regime freelance. Este trabalho foi concebido com um objetivo essencialmente expositivo, de modo a fornecer indicações úteis aos profissionais de tradução. Contém também uma breve análise das traduções realizadas durante o estágio, feita de uma perspetiva funcionalista.

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Num cenário de crescente mobilidade social, cultural e linguística, urge cada vez mais dotar os aprendentes de línguas estrangeiras de competências linguísticas alargadas e, nomeadamente, de competências comunicativas especializadas. Em parte devido à relevância do Brasil no cenário económico mundial, a Língua Portuguesa tem vindo a ganhar importância enquanto língua de transação económica. Assim, a escolha do Português Comercial como tema de trabalho resulta não só da tomada de consciência de novas realidades, mas igualmente da verificação da quase total inexistência de material didático de suporte ao processo ensino-aprendizagem de Português LE, em contexto formal ou informal, de relações comerciais e de negócios.

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O presente relatório é o resultado do estágio de seis meses efetuado entre setembro de 2014 e fevereiro de 2015 no Centro de Arbitragem Comercial da Câmara de Comércio e Indústria Portuguesa. O presente texto descreve as diversas atividades desenvolvidas durante o período do estágio, assim como uma análise teórica do instituto de arbitragens paralelas. Foi também efetuada uma atualização de dados recolhidos sobre processos arbitrais do Centro de Arbitragem já terminados, entre os anos 1990 e 2015, e adicionados dados novos, sobre as diferentes pessoas jurídicas que recorrem ao CAC, tanto em arbitragens institucionalizadas como arbitragens ad hoc.

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This report is the outcome of an internship that took place in Centro de Arbitragem Comercial da Câmara de Comércio e Indústria Portuguesa and its completion is an essential part of the path towards obtaining the Master’s Degree in Faculdade de Direito da Universidade Nova de Lisboa. This report has been structured in two stages – firstly, the presentation of the Centro de Arbitragem Comercial, focusing on its field of expertise, organic structure, principles and advantages. Then, the description of the activities developed within the Secretariat over the several stages of the arbitration procedure – since the reception of the arbitration requirement in institutional proceedings, terms of reference in ad hoc procedures, through the monitoring of the arbitral tribunal sessions (preliminary hearings, submission of evidence and final allegations) and the notification of the arbitration award. The second stage of this report is related to the description of the functions and powers of the President of Centro de Arbitragem Comercial. Firstly, it defines those powers by analyzing the statutes and rules of proceedings of the Centro de Arbitragem, drawing comparisons between the above mention and the rules of proceedings of others arbitral institutional centres, some of them are international references. The report assesses and describes the presidential powers, such as: configuration and composition of the arbitral tribunal (including arbitrator’s replacements, excuses and refusals); deadline extensions; determination of procedural rules and decision-making on any procedural incidents which arise before the constitution of the arbitral tribunal; definition of arbitration costs and fees; joinder of parties and consolidation of proceedings admission; and appointment of an emergency arbitrator. Lastly, this report analyzes some decisions delivered by the President in the respective institutional procedures which took place in the Centre.

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The purpose of the following study is to analyze the relevance of the principle of confidentiality concerning mediation on civil and commercial matters developed in Portugal. We will, essentially, try to determine just how pivotal is this principle and how it affects the effectiveness of that method of alternative dispute resolution. We believe it is fundamental to understand the true extent of this principle and its goals, emphasizing the protection given to those who decide to resort to mediation and its impact on this process. For this dissertation, we have based our analysis on the interpretation of the set rules assembled by Law nr 29/2013, April 19th, while combining it with data gathered from other laws and regulations that had also addressed mediation. Furthermore, given the fact that this subject has been regulated by Directive 2008/52/EC, we deem pertinent to include references to other European mediation regulations, namely from Germany, Spain and France. With this study, we have established that, even though the Portuguese mediation law is based on a European Directive, we have determined a more restrictive regulation for the principle of confidentiality. We have concluded that the rules regarding this principle try to preserve, above all, the trust and honesty established during the course of the mediation, while restricting the possibility of using the information disclosed during these sessions on other cases. Additionally, we believe confidentiality is such a distinctive and relevant feature that its legal framework leads us to deem it as a true obstacle to the parties’ private autonomy and their power to determine how the mediation should be carried out.

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The main purpose of this report is to present the work developed during the curricular internship on the Commercial Arbitration Centre of the Portuguese Chamber of Commerce and Industry. It is structured in two parts. The first, in which i´ll present the CAC, its organic structure and its activities. In this part I will also show the work I´ve done during the internship, as well as i´m going to identified, and comment, the tasks performed. The second part presents a study on arbitration awards that aimed to determine the amount “split the baby awards”, that is to say those that condemn in (approximately) half of the request. In addition to these data, I collected from sentences other, such as the duration of the cases, the number of foreign persons in each process, the number of foreign arbitrators, the language of proceedings etc. What is expected with this paperwork is to be able to clarify, and make known, some aspects on Arbitration in Portugal, thus contributing to the strengthening of the role of the Arbitration and Arbitral Justice.