6 resultados para Environmental Management Plan

em RUN (Repositório da Universidade Nova de Lisboa) - FCT (Faculdade de Cienecias e Technologia), Universidade Nova de Lisboa (UNL), Portugal


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Achieving long-term success for companies includes providing customers with exceptional products and ser-vices. It implies investing in Customer Relationship Management (CRM) and building a plan of its implementation. This issue is addressed in present Work Project by conducting interviews with top-management of Wrike and sur-vey with other employees which showed there is space for improvement of company’s current CRM. Results give insights of CRM in Wrike and are the basis of CRM plan proposal. The key effect of the proposed plan can be seen in the increase of the customer’s value and consequently result in Return on Customers.

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Progress in Industrial Ecology, An International Journal, nº 4(5), p. 363-381

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Business Strategy and the Environment nº 15, p. 71–86

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Journal of Cleaner Production, nº 17, p. 36-52

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Journal of Cleaner Production, nº 16, p. 639-645

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Journal of Environmental Management, nº 82 p. 410–432