Building 3D City Models: Testing and Comparing Laser Scanning and Low-Cost UAV Data Using FOSS Technologies

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How different generations contact and search for brands on social media? Comparing gen X and Y

This research intends to examine if there were significant differences on the brand engagement and on the electronic word of mouth (e-WOM)1 referral intention through Facebook between Generation X and Generation Y (also called millennials). Also, this study intends to examine if there are differences in the motivations that drive these generations to interact with brands through Facebook. Results indicated that Generation Y members consumed more content on Facebook brands’ pages than Generation X. Also, they were more likely to have an e-WOM referral intention as well as being more driven by brand affiliation and opportunity seeking. Finally, currently employed individuals were found to contribute with more content than students. This study fills the gap in the literature by addressing how marketing professionals should market their brand and interact and engage with their customers, based on customers’ generational cohort.

Comparing global land cover datasets through the Eagle matrix land cover components for continental Portugal

Global land cover maps play an important role in the understanding of the Earth's ecosystem dynamic. Several global land cover maps have been produced recently namely, Global Land Cover Share (GLC-Share) and GlobeLand30. These datasets are very useful sources of land cover information and potential users and producers are many times interested in comparing these datasets. However these global land cover maps are produced based on different techniques and using different classification schemes making their interoperability in a standardized way a challenge. The Environmental Information and Observation Network (EIONET) Action Group on Land Monitoring in Europe (EAGLE) concept was developed in order to translate the differences in the classification schemes into a standardized format which allows a comparison between class definitions. This is done by elaborating an EAGLE matrix for each classification scheme, where a bar code is assigned to each class definition that compose a certain land cover class. Ahlqvist (2005) developed an overlap metric to cope with semantic uncertainty of geographical concepts, providing this way a measure of how geographical concepts are more related to each other. In this paper, the comparison of global land cover datasets is done by translating each land cover legend into the EAGLE bar coding for the Land Cover Components of the EAGLE matrix. The bar coding values assigned to each class definition are transformed in a fuzzy function that is used to compute the overlap metric proposed by Ahlqvist (2005) and overlap matrices between land cover legends are elaborated. The overlap matrices allow the semantic comparison between the classification schemes of each global land cover map. The proposed methodology is tested on a case study where the overlap metric proposed by Ahlqvist (2005) is computed in the comparison of two global land cover maps for Continental Portugal. The study resulted with the overlap spatial distribution among the two global land cover maps, Globeland30 and GLC-Share. These results shows that Globeland30 product overlap with a degree of 77% with GLC-Share product in Continental Portugal.