A música no ensino da História

Como produto das experiências tidas no âmbito da prática de ensino supervisionada no Mestrado em Ensino de História e Geografia, que decorreu no ano letivo de 2014/2015, na Escola Secundária Quinta do Marquês, em Oeiras, surge o presente relatório que teve como principal objetivo refletir sobre o papel da música enquanto estratégia/recurso no processo de ensino e aprendizagem na disciplina de História. Considerando o que a música representa para os jovens na atualidade, procuramos através da elaboração e aplicação de inquéritos perceber a eficácia desta estratégia no ensino da História. Os resultados obtidos apontam para o facto de a música surgir como um recurso capaz de captar a atenção, permitir a contextualização histórica e motivar para o estudo.

How to increase reach efficiency and effectiveness of MEO’s digital marketing campaigns?

Field lab: Business project

A comparison analysis of the marketing strategy of Lufthansa and Emirates in Germany

The objective of this paper is to perform an analysis of the marketing strategy of Lufthansa and Emirates in Germany. Since both airlines use a similar approach to increase brand awareness an in-depth analysis is implemented in order to identify potential differences. Hereby, consumer insights about the perception and expectation travellers have in common will be analyzed and assessed with quantitative data. Both airlines are well positioned in terms of their marketing strategy, but when Emirates is strengthen its marketing campaign with that pace, the Gulf carrier will certainly make use of its economic strength and can become a frightening threat for the Lufthansa Group on long-haul destinations. Finally, recommendations for future marketing activities for both airlines will be given.

How could marketing automation impact the business performance of Comexposium?

Comexposium continues to exhibit strong growth through global acquisition of key events. However, the company identified the need to increase the renewal rate of its exhibitors. In order to do so, Comexposium determined marketing automation software could have enormous value. However, the company currently does not have the appropriate data to determine to specific returns the software could provide. Thus, this report focused on assessing the impact of marketing automation on the business performance of a B2B enterprise and the best methods to implement and measure it. The main findings were that the software could be of immense value to Comexposium, if the company is ready to invest in internal resources and take the time to adapt to the changes the tool will incur.