Finding new opportunities in the Lisbon market through Whitaker consumer lifestyle segmentation

A sample of 445 consumers resident in distinct Lisbon areas was analyzed through direct observations in order to discover each lifestyle’s current proportion, applying the Whitaker Lifestyle™ Method. The findings of the conducted hypothesis tests on the population proportion unveil that Neo-Traditional and Modern Whitaker lifestyles have the significantly highest proportion, while the overall presence of different lifestyles varies across neighborhoods. The research further demonstrates the validity of Whitaker observation techniques, media consumption differences among lifestyles and the importance of style and aesthetics while segmenting consumers by lifestyles. Finally, market opportunities are provided for firms operating in Lisbon.

Lifetime-value creation through a customized offer adressed to diferent lifestyles

This paper purposes a method for marketing segmentation based on customers‟ lifestyle. A quantitative and qualitative segmentation established by the Whitaker Lifestyle™ Method was created in order to define a concrete and clear identification of the customer, by understanding the behavior, style and preferences of each segment. After conducting 18 in-depth interviews, it was concluded that four main personas characterize the customer base of the company. These four personas will be the support for the creation of „quick-wins‟ that address to the expectations of each lifestyle, projecting a significant impact on the lifetime-value of the company‟s customer base

What makes an entrepreneur? The role of feelings

This study uses a sample of 678 observations from the Community Innovation Survey 6 (CIS6) plus the Leadership Module attached in Portugal wherein 55.93% of the respondents are business Owners. It focuses on recent literature on Entrepreneurship to understand how the perceived importance of Personality Traits and Social Ties influence the decision-making process of the Entrepreneur towards an Intuitive or an Analytical Approach. It gets statistical significant values for the Founder/Sample in the traits, and for strong ties in the Founder/Owner Model shows statistical significance.

The determinants of mutual fund performance: A cross-country study

We use a new data set to study the determinants of the performance of open–end actively managed equity mutual funds in 27 countries. We find that mutual funds underperform the market overall. The results show important differences in the determinants of fund performance in the USA and elsewhere in the world. The US evidence of diminishing returns to scale is not a universal truth as the performance of funds located outside the USA and funds that invest overseas is not negatively affected by scale. Our findings suggest that the adverse scale effects in the USA are related to liquidity constraints faced by funds that, by virtue of their style, have to invest in small and domestic stocks. Country characteristics also explain fund performance. Funds located in countries with liquid stock markets and strong legal institutions display better performance.

Historical trajectories of currently shrinking Portuguese cities: A typology of urban shrinkage

Cities develop according to different patterns, undergoing population growth during some periods and decline (shrinkage) during others. Theories attempting to understand these behaviours include: 1) shrinkage is a natural process in the life cycle of a city, alternating with periods of growth, or 2) shrinkage is an extreme event that places cities into a continuous decline process with no return to population growth. We use retrospective data over a period of 130 years to study 25 Portuguese cities currently facing population decline, and show that both theories coexist in time and space. Five types of shrinking city are revealed: “Persistent Early Shrinkage” due to exodus fromthe rural periphery, “Metropolitan Shrinkage” due to the challenges of urban sprawl, “Recent Shrinkage” in de-industrialisation hotspots, “Cyclic Shrinkage” occurring in political transformation cores, and “Mild Shrinkage” due to life-style disamenity. As diversity of city population trajectories appears to be the norm in both Portugal and other Western European countries, the incorporation of this range into the management of urban transitions is recommended in order to reinforce city resilience.

Instrumental Fado: a generative interactive system

Fado was listed as UNESCO Intangible Cultural Heritage in 2011. This dissertation describes a theoretical model, as well as an automatic system, able to generate instrumental music based on the musics and vocal sounds typically associated with fado’s practice. A description of the phenomenon of fado, its musics and vocal sounds, based on ethnographic, historical sources and empirical data is presented. The data includes the creation of a digital corpus, of musical transcriptions, identified as fado, and statistical analysis via music information retrieval techniques. The second part consists in the formulation of a theory and the coding of a symbolic model, as a proof of concept, for the automatic generation of instrumental music based on the one in the corpus.

NSP work project investment styles

This paper analyzes the Nova Student Portfolio (NSP) with the objective to understand performances of the fund. Each investment style has been analyzed (growth, value and momentum) in order to highlight what style allocation contributed positively and which had a negative impact. The results show that the team mainly invested in value stocks, which contributed positively but that its growth investments had a negative impact on the stock picking performance. The stock selection shows a major influence of the value investment style. A statistical approach shows that the market factor was the one explaining the most the NSP returns.

Funcionalidade e qualidade de vida : um estudo no processo de envelhecimento em portadores e não portadores da diabetes tipo 2

RESUMO: Introdução: A diabetes é uma patologia crônica que vêm crescendo exponencialmente em países desenvolvidos e, principalmente, naqueles em desenvolvimento, como é o caso do Brasil. Além de gerar importante custo aos sistemas públicos de saúde, sabe-se que as consequências do mau controle da diabetes tem impacto importante na vida de indivíduos que apresentam a doença, como a perda precoce da funcionalidade e a reduzida qualidade de vida. Nesse sentido, o governo federal brasileiro estabelece em 2002 o Programa Hiperdia, que prevê educação terapêutica e a assistência multiprofissional como estratégias na prevenção e controle das consequências geradas pelo mau controle da diabetes. Objetivo: O estudo aqui proposto tem como objetivo avaliar de que modo a presença e o tempo de diagnóstico da diabetes do tipo 2 (DM2) estão associados à funcionalidade e qualidade de vida de indivíduos assistidos pelo Programa Hiperdia. Metodologia: Foram avaliados indivíduos com idade igual ou superior a 40 anos, residentes na cidade de Viçosa-Minas Gerais/Brasil, distribuídos em diferentes grupos conforme as perspectivas de análise 1 (estudo da presença da DM2) e 2 (estudo do tempo de diagnóstico da patologia). Para a perspectiva 1 dois diferentes grupos foram comparados: controle (CTL), indivíduos sem DM2 ou qualquer patologia em órgãos alvo da doença; e DM2, indivíduos diagnosticados com diabetes do tipo 2. Já para a perspectiva 2 de análise pessoas diagnosticadas com DM2 foram distribuídas em dois diferentes grupos: G1, indivíduos com tempo de diagnóstico da DM2 ≥ 1 ano e ≤ 5 anos; e G2, indivíduos com tempo de diagnóstico da DM2 ≥ 10 anos. Previamente, avaliamos o estado cognitivo dos participantes por meio do Mini Mental State Exam. Dados sociodemográficos e clínicos (rastreio de sintomas depressivos, sonolência diurna excessiva e antropometria) também foram avaliados, além da verificação do perfil bioquímico por meio de informações provenientes de prontuários médicos. Para o estudo da funcionalidade, os instrumentos Activities of Daily Living, Instrumental Activities of Daily Living e o Life Style Questionnaire foram utilizados, assim como o SF-36v2 para a avaliação da qualidade de vida. Por fim, outras variáveis como conhecimento sobre a DM2 e gestão da patologia também foram investigadas. 10 Resultados: 198 indivíduos (CTL: 81; DM2: 117) com idade ≥ 40 anos foram avaliados, dos quais 55,5% apresentaram idade igual ou superior a 60 anos. A maioria corresponderam ao sexo feminino (62,6%). Foram verificados similares resultados para o estado cognitivo em ambas as perspectivas de análise. Pode-se dizer que, para a perspectiva 1 (CTL vs. DM2), os grupos apresentaram diferenças estatísticas significantes para a maioria das variáveis estudadas e tendência para a variável estilo de vida, com resultados desfavorecedores ao grupo DM2. Para a perspectiva 2 (G1 vs. G2), nossos resultados não evidenciam diferenças significantes para o tempo de diagnóstico em nenhuma das variáveis estudadas. Conclusões: Os resultados do estudo mostram que a presença da DM2 em situação de inadequado controle, bem como o insuficiente conhecimento sobre a patologia entre os indivíduos assistidos pelo Centro Hiperdia podem representar um importante fator para a verificação da reduzida funcionalidade e qualidade de vida. Isto sugere a necessidade de ajustes na execução do Programa, de modo a tornar possível o alcance dos objetivos propostos pelo mesmo. Referente ao tempo de diagnóstico da DM2, em nossa amostra, os resultados indicam que este parece não representar um fator desfavorecedor da funcionalidade e qualidade de vida.---------------------------ABSTRACT: Introduction: Type 2 diabetes (DM2) is a chronic disease that has been growing exponentially in developed countries, and even more so in developing countries such as Brazil. In addition, the pathology generates a significant cost to public healthcare systems. It is well known that the poor control of diabetes has important consequences on the lives of individuals diagnosed with the disease, such as the early loss of functionality and a reduced quality of life. In this sense, the Brazilian federal government established the Programa Hiperdia in 2002, a program that provides therapeutic education and multidisciplinary care in order to prevent and control the consequences of diabetes. Objective: The aim of this study is to evaluate how the presence and the diagnosis time of DM2 are associated with the functionality and quality of life of individuals assisted by the Programa Hiperdia. Methodology: We evaluated individuals aged 40 years or older living in Viçosa, Minas Gerais/Brazil, and divided them into different groups according to the analytical perspectives 1 (the study of the presence of DM2) and 2 (the study of the diagnosis time of DM2). For perspective 1, two different groups were compared: the DM2 group, which consisted of individuals diagnosed with type 2 diabetes, and the control group (CTL), which consisted of individuals without type 2 diabetes or any disease in the target organs. For perspective 2, people diagnosed with type 2 diabetes were divided into two different groups: G1, individuals with diagnosis time ≥ 1 year and ≤ 5 years; and G2, individuals with diagnosis time ≥ 10 years. Prior to group assignment, we assessed the cognitive status of all participants with the Mini Mental State Exam (MMSE). Sociodemographic and clinical data (i.e. screening of depressive symptoms, excessive daytime sleepiness and anthropometry) were also evaluated, as well as the biochemical profile based on information from the local Hiperdia center. To study functionality, Activities of Daily Living, Instrumental Activities of Daily Living and Life Style Questionnaire were administered. Quality of life was assessed via the SF-36v2 Health Survey. Finally, variables such as knowledge about DM2 and disease management were also verified. Results: 198 subjects (CTL: 81; DM2: 117) aged ≥ 40 years were evaluated, of whom 55.5% were aged 60 years or older. The majority of subjects were women (62,6%). Cognitive status scores were similar amongst both analytical perspectives. In terms of perspective 1 (DM2. vs. CTL), it showed statistically significant differences between the groups for the most part of the variables studied, and poorer results in the DM2 group. Regarding perspective 2 (G1 vs. G2), our results did not show significant differences for the diagnosis time in any of the variables studied. Conclusions: Our findings show that the presence of DM2 with inadequate control of the condition, as well as lack of knowledge about the disease among individuals assisted by the Hiperdia center may represent an important factor in the poor functionality and reduced quality of life when compared to the control group. This suggests that the Program likely needs some adjustments on its implementation in order to make possible the achievement of the objectives proposed. With respect to the diagnosis time for DM2 in our sample, the results indicate that it does not seem to be a factor in poor functionality nor quality of life.

The names of things: terminology and the practice of art history

This paper aims to explore the ways in which standard art history terminology shapes the practice of art history by conditioning the interpretation of specific works of art and, in certain cases, the definition of a research subject (especially where questions of genre and periodization are concerned). Taking as a case study a painting by Georges de La Tour, the Peasant Couple Eating, I will argue that terms such as realism, realistic, naturalistic etc. used for its description and/or interpretation, far from constituting objective stylistic characterizations, shape our perception of the work in question. Bringing the question of social class to the center of the discourse on realism, I propose to show how the social divide between the painter and his subject matter (in this case, the peasants) is internalized in the painting’s style and meaning, and how it is fundamental for the understanding of its intentionality and function.

Breaking the Pattern and Creating New Paths – Feminist Mizrahi Women Artists in Israel

This article addresses the work of Mizrahi women artists, i.e., Israeli-Jewish women of Asian or African ethnic origin, using the artist Vered Nissim as a case study. Nissim seeks to affirm the politics of identity and recognition, as well as feminism in order to create a paradigm shift with regards to the local regime of cultural representations in the Israeli art scene. Endeavouring to find ways of undermining the rigid imbalances between different social groups, she calls for a comprehensive reform of the status quo through artistic activism. Nissim employs a style, content, and medium that disrupts the accepted social order, using humour and irony as unique weapons with which she takes liberties with conventional moral, social, and economic values. Placing issues of race, class and gender at the centre of her work, she seeks to undermine and problematize essentialist attitudes, highlighting the political intersections of different identity categories as the critical analysis of intersectionality unfolds.

Valuing an offshore exploration project through real options analysis

This thesis applied real options analysis to the valuation of an offshore oil exploration project, taking into consideration the several options typically faced by the management team of these projects. The real options process is developed under technical and price uncertainties, where it is considered that the mean reversion stochastic process is more adequate to describe the movement of oil price throught time. The valuation is realized to two case scenarios, being the first a simplified approach to develop the intuition of the used concepts, and the later a more complete cases that is resolved using both the binomial and trinomial processes to describe oil price movement. Real options methodology demonstrated to be capable of assessing and valuing the projects options, and of overcoming common capital budgeting methodologies flexibility limitation. The added value of the application of real options is evident, but so is the method's increased complexity, which adversely influence its widespread implementation.