A+ grandparents at school

Facing an aging society, where there is a large gap between generations and where the elderly are neglected, the Portuguese Red Cross – Delegation of Vila Nova de Gaia – created the project A+: grandparents at school, which encourages intergenerational work. After observing the positive results of the pilot project, the A+ team decided that the project has the potential to be scaled at a national level to enable it to contribute to the integration of the older people in the society, as well as for positive changes of individuals with regard to the elderly. This work project proposes a method to determine whether A+ can be scaled and what is the most efficient way to do it, establishing a process of scale that can be used by every non-profit organization

The late adopter scale: A measure of late adopters of technological innovations

Diffusion of Innovation is a topic of interest for researchers and practitioners. Although substantial research is conducted on user categories, researchers often focus on the first half of the curve, ignoring the late adopters. We conduct two studies to measure the attributes of late adopters. In our first study of mobile phone users, we develop the Late-Adopter Scale. We then test it on a sample of laptop users. This scale is multi-dimensional, presents nomological and discriminant validity and has three dimensions: 1) rate of adoption, 2) resistance to innovation, and 3) skepticism. Findings reveal that all three Late Adopter Scale dimensions are significantly associated with low price preference. Moreover, in both samples skepticism is associated with high preference for simple products, lower leading edge status, and lower product involvement. Discussion focuses on implications of this new scale to theory and practice of new product development and diffusion of innovation.