It takes more than soccer to make Argentinians, Brazilians, Chileans and Mexicans happy

Double Degree in Economics from the NOVA - School of Business and Economics and Insper

Motivation drivers of millenniums for engaging in crowdsourcing ventures

Double Degree

Visual and verbal processing effects on human memory

In this study in the field of Consumer Behavior, brand name memory of consumers with regard to verbal and visual incongruent and congruent information such as memory structure of brands was tested. Hence, four experimental groups with different constellations of verbal and visual congruity and incongruity were created to compare their brand name memory performance. The experiment was conducted in several classes with 128 students, each group with 32 participants. It was found that brands, which are presented in a congruent or moderately incongruent relation to their brand schema, result in a better brand recall than their incongruent counterparts. A difference between visual congruity and moderately incongruity could not be confirmed. In contrast to visual incongruent information, verbal incongruent information does not result in a worse brand recall performance.

Amadeus IT holdings information technology

Equity research report

Code name

The present case-study concerns about the analysis of the sale of Banif Mais, the sub-holding of Banif Group for specialized credit activity, taking into account the bank’s financial situation in 2014. In 2011, Portugal was submitted to an external finance programme carried out by troika which imposed very restricted measures to the financial sector. Subsequently, Banif was not able to accomplish the required results having to appeal to Government financing, being under a recapitalization plan since 2012.

Proving a market for a startup befor scaling using the hypothesis-driven entrepreneurship process

The year is 2015 and the startup and tech business ecosphere has never seen more activity. In New York City alone, the tech startup industry is on track to amass $8 billion dollars in total funding – the highest in 7 years (CB Insights, 2015). According to the Kauffman Index of Entrepreneurship (2015), this figure represents just 20% of the total funding in the United States. Thanks to platforms that link entrepreneurs with investors, there are simply more funding opportunities than ever, and funding can be initiated in a variety of ways (angel investors, venture capital firms, crowdfunding). And yet, in spite of all this, according to Forbes Magazine (2015), nine of ten startups will fail. Because of the unpredictable nature of the modern tech industry, it is difficult to pinpoint exactly why 90% of startups fail – but the general consensus amongst top tech executives is that “startups make products that no one wants” (Fortune, 2014). In 2011, author Eric Ries wrote a book called The Lean Startup in attempts to solve this all-too-familiar problem. It was in this book where he developed the framework for The Hypothesis-Driven Entrepreneurship Process, an iterative process that aims at proving a market before actually launching a product. Ries discusses concepts such as the Minimum Variable Product, the smallest set of activities necessary to disprove a hypothesis (or business model characteristic). Ries encourages acting briefly and often: if you are to fail, then fail fast. In today’s fast-moving economy, an entrepreneur cannot afford to waste his own time, nor his customer’s time. The purpose of this thesis is to conduct an in-depth of analysis of Hypothesis-Driven Entrepreneurship Process, in order to test market viability of a reallife startup idea, ShowMeAround. This analysis will follow the scientific Lean Startup approach; for the purpose of developing a functional business model and business plan. The objective is to conclude with an investment-ready startup idea, backed by rigorous entrepreneurial study.

A Presença islâmica em al-Qasr : uma análise sobre o urbanismo e o sistema defensivo

Alcácer do Sal é uma cidade que esteve desde sempre ligada ao rio Sado, permitindo essa mesma ligação, que nela se fossem fixando ao longo do tempo, distintos povos, provindos das mais diversas partes do mundo. Esta ocupação por parte das populações, só foi possível, porque o território era abundante em recursos naturais e, entre eles, possuía solos bastante férteis para a agricultura. Uma das comunidades que mais marcas deixou da sua presença naquele núcleo urbano, foi, sem dúvida, a muçulmana, tal como se pode verificar no topónimo que dá o nome à cidade, assim como pela presença dos vários vestígios materiais, como a imponente fortificação militar, que se ergue na colina mais alta da povoação, assim como pelas estruturas e espólios encontrados nas diversas intervenções arqueológicas realizadas naquela cidade. Tendo em conta estes aspetos, esta dissertação pretende fazer uma aproximação ao estudo do urbanismo da medina islâmica de al-Qasr, abarcando cronologicamente o século IX, altura em que os Banu Danis se fixam na cidade, até aos inícios do século XIII, correspondente à última fase de ocupação muçulmana da cidade.