Internationalization strategy of Quinta dos Termos to Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Internationalization strategy of Quinta dos Termos to the U.S.A.

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Market orientation in Italian wineries

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Functional genomic analysis of heat stress in Vitis vinifera

Grapevine (Vitis vinifera) is one of most agro-economically important fruit crops worldwide, with a special relevance in Portugal where over 300 varieties are used for wine production. Due to global warming, temperature stress is currently a serious issue affecting crop production especially in temperate climates. Mobile genetic elements such as retrotransposons have been shown to be involved in environmental stress induced genetic and epigenetic modifications. In this study, sequences related to Grapevine Retrotransposon 1 (Gret1) were utilized to determine heat induced genomic and transcriptomic modifications in Touriga Nacional, a traditional Portuguese grapevine variety. For this purpose, growing canes were treated to 42 oC for four hours and leaf genomic DNA and RNA was utilized for various techniques to observe possible genomic alterations and variation in transcription levels of coding and non-coding sequences between non-treated plants and treated plants immediately after heat stress (HS-0 h) or after a 24 hour recovery period (HS-24 h). Heat stress was found to induce a significant decrease in Gret1 related sequences in HS-24 h leaves, indicating an effect of heat stress on genomic structure. In order to identify putative heat induced DNA modifications, genome wide approaches such as Amplified Fragment Length Polymorphism were utilized. This resulted in the identification of a polymorphic DNA fragment in HS-0 h and HS-24 h leaves whose sequence mapped to a genomic region flanking a house keeping gene (NADH) that is represented in multiple copies in the Vitis vinifera genome. Heat stress was also found to affect the transcript levels of various non-coding and gene coding sequences. Accordingly, quantitative real time PCR results established that Gret1 related sequences are up regulated immediately after heat stress whereas the level of transcript of genes involved in identification and repair of double strand breaks are significantly down regulated in HS-0 h plants. Taken together, the results of this work demonstrated heat stress affects both genomic integrity and transcription levels.

Internationalization strategy of Quinta dos Termos to Canada

Quinta dos Termos, a Portuguese winery, currently faces the need to expand internationally due to difficulties in distributing its current production in Portugal. This work project will analyze the firm’s characteristics, its development in the Portuguese market and the value proposition it offers. A market analysis will also be performed prior to evaluating the internationalization need of Quinta dos Termos. The Canadian market will be assessed as an opportunity to expand internationally by evaluating factors supporting that strategy; namely the market attractiveness, the most adequate implementation plan and a competitive analysis to better understand the success expectations in the market.

Light harvesting in solar cells using natural pigments from red fruits adsorbed to mesoporous TiO2

Nature has developed strategies to present us with a wide variety of colours, from the green of leaves to the bright colours seen in flowers. Anthocyanins are between these natural pigments that are responsible for the great diversity of colours seen in flowers and fruits. Anthocyanins have been used to sensitize titanium dioxide (TiO2) in Dye-Sensitized Solar Cells (DSSCs). DSSCs have become one of the most popular research topic in photovoltaic cells due to their low production costs when compared to other alternatives. DSSCs are inspired in what happens in nature during photosynthesis. A primary charge separation is achieved by means of a photoexcited dye capable of performing the electron injection into the conduction band of a wide band-gap semiconductor, usually TiO2. With this work we aimed to synthesize a novel mesoporous TiO2 structure as the semiconductor in order to increase the dye loading. We used natural occurring dyes such as anthocyanins and their synthetic flavylium relatives, as an alternative to the widely used metal complexes of Ru(II) which are expensive and are environmentally unsafe. This offers not only the chance to use safer dyes for DSSCs, but also to take profit of waste biological products, such as wine and olive oil production residues that are heavily loaded with anthocyanin dyes. We also performed a photodegradation study using TiO2 as the catalyst to degrade dye contaminants, such as those from the wine production waste, by photo-irradiation of the system in the visible region of the light spectrum. We were able to succeed in the synthesis of mesoporous TiO2 both powder and thin film, with a high capacity to load a large amount of dye. We proved the concept of photodegradation using TiO2 as catalyst. And finally, we show that wine production waste is a possible dye source to DSSCs application.

A cultura da vinha em Portugal e as consequências da adesão à União Europeia. Caso de estudo: A Região Demarcada do Douro

O negócio do vinho em Portugal esteve sempre sujeito a crises que resultaram da lei da oferta e da procura, ou seja, da produção e do consumo. Considerado um bom caso de integração na União Europeia (UE), levou-nos a questionar a sua dinâmica, com o foco na componente da vinha, após a adesão à então Comunidade Económica Europeia e compreender as transformações entretanto ocorridas. Desde o século XVIII, o vinho tem uma forte presença na historiografia e na cultura portuguesa. Portugal é pioneiro a nível internacional na demarcação de uma região vitícola, a região do Douro, e no papel que o Estado desempenhou. Se há atividade económica que se impôs em Portugal como lobby foi o vinho, com evidência para a época entre o final do século XIX e meados do século XX. Com este objetivo fez-se uma resenha histórica da vinha em Portugal. O condicionamento da cultura da vinha com início em 1932, por um lado, e as regiões vitícolas por outro, (que, embora criadas no início do século passado, possuem as suas raízes em épocas anteriores), sofreram o impacto da adaptação à União Europeia e à sua organização comum do mercado para a vinha e o vinho. O país teve de se harmonizar com novas regras, construir um cadastro vitícola atualizado e uniformizar as suas instituições ao edifício legal da UE. A aplicação das políticas estruturais e de coesão foram um pilar fundamental para a renovação dos vinhedos envelhecidos, incentivando a modernização de práticas culturais e dinamizando novas regiões. A opção por este território é o corolário de um estudo de caso da região mais internacional e mais sujeita a regras de restrição, que procurou manter a sua gestão secular e abrir-se à modernização. O despertar de uma região adormecida levou ao aparecimento de algumas práticas mais agressivas ou erradas, mas nunca colocou em perigo a sua substância e o seu capital mais precioso, o vinho do Porto. Em suma, é apropriado afirmar, face ao resultado da investigação desenvolvida, que Portugal teve ganhos importantes na renovação do património vitícola e na redescoberta das suas castas tradicionais, ao mesmo tempo que deu uma nova vida a toda a cadeia que produz o vinho. As novas necessidades encontradas conduziram a uma estratégia de incentivo à internacionalização da fileira assentando na promoção, na expansão dos vinhos em países específicos e na divulgação internacional do património genético das variedades tradicionais. O aumento do valor das exportações, contribuindo para uma melhoria da balança comercial, espelha a boa rentabilidade dos investimentos realizados e é um suporte para levar a cabo uma estratégia coletiva que atenue as crises cíclicas e reforce a marca “Wines of Portugal” como abóbada para a internacionalização das marcas portuguesas.

La experiencia del vino en crónicas de periodismo radiofónico Análisis temático y argumentativo

En este artículo se presenta el análisis de dos textos como ejemplares del género de texto crónica de periodismo radiofónico sobre el vino. A partir de una metodología descendente basada en la noción de actividad de lenguaje, se describirá el género a través de ocurrencias textuales, desde los siguientes puntos de vista: la sociedad de consumo como un tema social de relieve social, la organización temática y la organización argumentativa (esta última estrechamente asociada a la modalidad deóntica) como cuestiones lingüísticas que marcan el género y que expresan la dinámica persuasiva del especialista, un agente económico indirectamente implicado en la venta del producto.