20 resultados para Difusió cultural -- Catalunya
Resumo:
This paper studies the economic and social impact of Faz Msica Lisboa on the segment of society that feels from any direct or indirect consequence due to its existence. A qualitative research based on surveys and interviews is made to retract a list of the benefits and costs that each stakeholder perceives. Relying on the quantifiable variables, it is performed a cost-benefit analysis to measure how much the event is worth for the community. I conclude this is a viable project, as it brings a positive net benefit to the society, value that could increase with a higher institutional support.
Resumo:
O projeto MEMORIAMEDIA tem como objetivos o estudo, a inventariao e divulgao de manifestaes do patrimnio cultural imaterial: expresses orais; prticas performativas; celebraes; o saber-fazer de artes e ofcios e as prticas e conhecimentos relacionados com a natureza e o universo. O MEMORIAMEDIA iniciou em 2006, em pleno debate nacional e internacional das questes do patrimnio cultural imaterial. Este livro cruza essas discusses tericas, metodolgicas e tcnicas com a caracterizao do MEMORIAMEDIA. Os resultados do projeto, organizados num inventrio nacional, esto publicados no site www.memoriamedia.net, onde se encontram disponveis para consulta e partilha. Filomena Sousa investigadora de ps-doutoramento em antropologia (FCSH/UNL) e doutorada em sociologia (ISCTE-IUL). Membro integrado no Instituto de Estudos de Literatura e Tradio - patrimnios, artes e culturas (IELT) da FCSH/UNL e consultora da Memria Imaterial CRL organizao no-governamental autora e gestora do projeto MEMORIAMEDIA. Desenvolve investigao no mbito das polticas e instrumentos de identificao, documentao e salvaguarda do patrimnio cultural imaterial e realizou vrios documentrios sobre expresses culturais.
Resumo:
Este relatrio conclui o estgio no Museu Nacional de Histria Natural e da Cincia, em que o meu contributo passou por programar trs percursos que valorizassem o patrimnio cultural da Universidade de Lisboa, no atual contexto. Atravs destes passeios, pretendido envolver o pblico, em geral, no mundo universitrio, dando a conhecer toda a riqueza e diversidade patrimonial, toda a histria dos espaos pertena de cada uma das Faculdades da Universidade de Lisboa e o cruzamento possvel e desejvel com a histria do Pas. Estes so alguns dos percursos possveis, tendo em conta todo o patrimnio da Universidade de Lisboa, muito diverso, riqussimo e em alguns casos pouco conhecido do grande pblico. agora necessrio que este patrimnio seja, tambm, incorporado em visitas tursticas.
Resumo:
Both culture coverage and digital journalism are contemporary phenomena that have undergone several transformations within a short period of time. Whenever the media enters a period of uncertainty such as the present one, there is an attempt to innovate in order to seek sustainability, skip the crisis or find a new public. This indicates that there are new trends to be understood and explored, i.e., how are media innovating in a digital environment? Not only does the professional debate about the future of journalism justify the need to explore the issue, but so do the academic approaches to cultural journalism. However, none of the studies so far have considered innovation as a motto or driver and tried to explain how the media are covering culture, achieving sustainability and engaging with the readers in a digital environment. This research examines how European media which specialize in culture or have an important cultural section are innovating in a digital environment. Specifically, we see how these innovation strategies are being taken in relation to the approach to culture and dominant cultural areas, editorial models, the use of digital tools for telling stories, overall brand positioning and extensions, engagement with the public and business models. We conducted a mixed methods study combining case studies of four media projects, which integrates qualitative web features and content analysis, with quantitative web content analysis. Two major general-interest journalistic brands which started as physical newspapers The Guardian (London, UK) and Pblico (Lisbon, Portugal) a magazine specialized in international affairs, culture and design Monocle (London, UK) and a native digital media project that was launched by a cultural organization Notodo, by La Fbrica were the four case studies chosen. Findings suggest, on one hand, that we are witnessing a paradigm shift in culture coverage in a digital environment, challenging traditional boundaries related to cultural themes and scope, angles, genres, content format and delivery, engagement and business models. Innovation in the four case studies lies especially along the product dimensions (format and content), brand positioning and process (business model and ways to engage with users). On the other hand, there are still perennial values that are crucial to innovation and sustainability, such as commitment to journalism, consistency (to the reader, to brand extensions and to the advertiser), intelligent differentiation and the capability of knowing what innovation means and how it can be applied, since this thesis also confirms that one formula doesnt suit all. Changing minds, exceeding cultural inertia and optimizing the memory of the websites, looking at them as living, organic bodies, which continuously interact with the readers in many different ways, and not as a closed collection of articles, are still the main challenges for some media.
