Investigation of Novel Circuits Involved in Virgin Female Receptivity of Drosophila melanogaster

Courtship is a behavior that allows the display of fitness of one sex to the other and gates possible subsequent mating. This behavior is crucial for reproduction and has strong innate components in all animals. Courtship in Drosophila melanogaster consists of a series of highly stereotyped actions that the male performs towards the female. He sings with vibrations of the wings, touches and licks her abdomen, while she evaluates the information presented to her.(...)

The consumption of beauty products on famale young adults in Portugal. Recommenrations for the brand Lancôme to improve its store trafic

This project aims to explore the Portuguese Beauty and Cosmetics market, and to discuss the usage and purchase behaviour of young female adults, between 18 and 26 years old. After a market analysis based on secondary data, it evaluates the results of qualitative and quantitative research based on 9 interviews and 126 online questionnaires to explore the consumers’ reasoning when choosing products from this category – fragrances, skin care or make-up – as well as their attitude towards brands, with a special focus on the premium cosmetics brand Lancôme. Contrary to our expectations there was no statistically significant positive influence of the online touchpoints within this age segment’s purchase intention. However, results indicate that Lancôme is already being perceived by some as young and modern, but is still suffering the threat of Mass Market brands that are valued by this target, mainly due to a price sensitivity towards premium beauty brands.