Two divergent ways to manage HR and to get to the top: an exploratory study in micro firms

Aim of the paper: The purpose of this paper is to examine human resources management practices (HRM practices) in small firms and to improve the understanding of the relationship between this kind of practices and business growth. This exploratory study is based on the resource-based view of the firm and empirical work carried out in two small firms by relating HRM practices with the firms’ results. Contribution to the literature: This is an in-depth study of HRM practices and its impact on performance growth in micro firms, isolating and controlling for most of the contextual and internal variables considered in the literature that relate HRM to growth. Firm growth analysis was broadened by the use of several dependent variables: employment growth and operational and financial performance growth. Some hypotheses for further research in identifying HRM practices in small business and its relation with firm growth are suggested. Methodology: Case study methodology was used to study two firms. The techniques used to collect data were semi-structured interviews to the owner and all the employees, unstructured observation at the firms’ facilities (during two days), entrepreneur profile definition (survey answer) and document data collection (on demographic characterization and performance results). Data was analyzed through content analysis methodology, and categories derived from the interviews’ protocols and literature. Results and implications: Results revealed that despite the firms’ organizational characteristics similarities, they differ significantly in owners’ motivation to grow, HRM practices and organizational performance and growth. Future studies should pay special attention to owner willingness to grow, to firms’ years of experience in business, to staff’s years of experience in their field of work and turnover. HRM practices in micro/small firms should be better defined and characterized. The external image of management posture relating to longitudinal financial results and growth should also be explored.

Personalised placement in networked video

Personalised video can be achieved by inserting objects into a video play-out according to the viewer's profile. Content which has been authored and produced for general broadcast can take on additional commercial service features when personalised either for individual viewers or for groups of viewers participating in entertainment, training, gaming or informational activities. Although several scenarios and use-cases can be envisaged, we are focussed on the application of personalised product placement. Targeted advertising and product placement are currently garnering intense interest in the commercial networked media industries. Personalisation of product placement is a relevant and timely service for next generation online marketing and advertising and for many other revenue generating interactive services. This paper discusses the acquisition and insertion of media objects into a TV video play-out stream where the objects are determined by the profile of the viewer. The technology is based on MPEG-4 standards using object based video and MPEG-7 for metadata. No proprietary technology or protocol is proposed. To trade the objects into the video play-out, a Software-as-a-Service brokerage platform based on intelligent agent technology is adopted. Agencies, libraries and service providers are represented in a commercial negotiation to facilitate the contractual selection and usage of objects to be inserted into the video play-out.

Sistema de apoio à decisão na localização de peças

A globalização, nas suas diversas dimensões, está a tornar o mundo cada vez mais pequeno, alterando as nossas vidas e transformando a forma como as empresas fazem negócios. Estamos cada vez mais expostos aos traços e práticas das outras culturas à medida que a tecnologia diminui os custos da comunicação global e das viagens. A globalização está a obrigar as empresas a serem mais competitivas ao mesmo tempo que os países reduzem as barreiras ao comércio internacional e ao investimento estrangeiro. A competitividade das empresas obriga-as a serem mais eficientes e eficazes, logo a pensarem os seus processos internos de forma a procurarem a sua otimização e melhorarem a sua produtividade, com a notória consequência na satisfação do cliente. Para a satisfação do cliente é necessário que as operações dentro do sistema de distribuição, nomeadamente as realizadas no armazém, sejam otimizadas. Esta otimização é atingida quando as encomendas dos clientes estiverem completas e prontas a serem despachadas em tempo útil e todos os processos necessários para o efeito tenham ocorrido no menor espaço de tempo possível e com o mínimo de recursos. O planeamento das operações no armazém tem de determinar o tempo e a ordem das operações bem como os recursos necessários de forma a não acontecerem congestionamentos. A Caetano Parts, uma empresa de revenda de peças de substituição automóvel, identificou um congestionamento na localização de peças que chegavam pela primeira vez ao seu armazém, o que suscitou a necessidade do desenvolvimento de uma ferramenta que permitisse proceder à localização destas peças de uma forma mais expedita, permitindo ganhos significativos de tempo na arrumação das peças e consequentemente no tempo gasto na sua procura/separação e posterior envio para os clientes. A ferramenta desenvolvida consiste num programa em Visual Basic for Applications (VBA) cuja conceção, desenvolvimento e descrição das funcionalidades serão abordados ao longo do trabalho. Os testes realizados ao longo do desenvolvimento validaram o correto funcionamento da ferramenta.