2 resultados para signification
em Instituto Politécnico do Porto, Portugal
Resumo:
Dramatic narratives give emphasis to the process of storytelling of daily life. The script or story is constructed as a dialogue between actors. The words acquire a signification through a dynamic process of communication, where narratives are written not with a pencil but with the body, not written with the mind but with anima. In this paper we present a phenomenological analysis of an experience conducted in a middle grade school of Italy with the proposal to analyze how boys and girls see themselves and the opposite gender and how they perceive the equal opportunity between female and masculine roles.
Resumo:
From the boom of corporate identity in the 50s, 60 years have passed, and we now see picture marks become more complex and question axioms of identity design, like simplicity or bidimensionality. In these changing times, where access to technology and to information makes it possible for one to see the world as a ‘flat’ place [1], where virtually anyone with a computer can create, it is worth considering how much has changed and how much remains the same in picture marks design. Are the silent designers [2] — the technology and software — growing louder? Are picture marks mimicking each other? Are graphic marks following trendy solutions? It is clear the change of paradigms the new technologies have over the graphic zeitgeist. However, what are the consequences of the transformation in the modus operandi and its result in picture marks evolving solutions? And what does this evolution say about us? Being both a condensation of meaning about a corporation or institution and a rhetorical instrument by which to persuade an audience that a product or entity has distinctive and desirable qualities, picture marks are, therefore, a condensed representation of social identity. They are signs full of signification beyond themselves, representing ourselves and our world and by means of its analysis we can learn a bit more about our role as designers, our relation towards new technologies and foresee our role as designers in the future.