Social gender stereotypes and their implications in Hindi

This essay looks at the subtle ways in which gender identities are constructed and reinforced in India through social norms of language use. Language itself becomes a medium for perpetuating gender stereotypes, forcing its speakers to confirm to socially defined gender roles. Using examples from a classroom discussion about a film, this essay will highlight the underlying rigid male-female stereotypes in Indian society with their more obvious expressions in language. For the urban woman in India globalisation meant increased economic equality and exposure to changed lifestyles. On an individual level it also meant redefining gender relations and changing the hierarchy in man-woman relationships. With the economic independence there is a heightened sense of liberation in all spheres of social life, a confidence to fuzz the rigid boundaries of gender roles. With the new films and media celebrating this liberated woman, who is ready to assert her sexual needs, who is ready to explode those long held notions of morality, one would expect that the changes are not just superficial. But as it soon became obvious in the course of a classroom discussion about relationships and stereotypes related to age, the surface changes can not become part of the common vocabulary, for the obvious reason that there is still a vast gap between the screen image of this new woman and the ground reality. Social considerations define the limits of this assertiveness of women, whereas men are happy to be liberal within the larger frame of social sanctions. The educated urban woman in India speaks in favour of change and the educated urban male supports her, but one just needs to scratch the surface to see the time tested formulae of gender roles firmly in place. The way the urban woman happily balances this emerging promise of independence with her gendered social identity, makes it necessary to rethink some aspects of looking at gender in a gradually changing, traditional society like India.

Feasibility and acceptability of an exergame intervention for schizophrenia

Objectives To evaluate the feasibility and acceptability of an exergame intervention as a tool to promote physical activity in outpatients with schizophrenia. Design Feasibility/Acceptability Study and Quasi-Experimental Trial. Method Sixteen outpatients with schizophrenia received treatment as usual and they all completed an 8-week exergame intervention using Microsoft Kinect® (20 min sessions, biweekly). Participants completed pre and post treatment assessments regarding functional mobility (Timed Up and Go Test), functional fitness performance (Senior Fitness Test), motor neurological soft signs (Brief Motor Scale), hand grip strength (digital dynamometer), static balance (force plate), speed of processing (Trail Making Test), schizophrenia-related symptoms (Positive and Negative Syndrome Scale) and functioning (Personal and Social Performance Scale). The EG group completed an acceptability questionnaire after the intervention. Results Attrition rate was 18.75% and 69.23% of the participants completed the intervention within the proposed schedule. Baseline clinical traits were not related to game performance indicators. Over 90% of the participants rated the intervention as satisfactory and interactive. Most participants (76.9%) agreed that this intervention promotes healthier lifestyles and is an acceptable alternative to perform physical activity. Repeated-measures MANOVA analyses found no significant multivariate effects for combined outcomes. Conclusion This study established the feasibility and acceptability of an exergame intervention for outpatients with schizophrenia. The intervention proved to be an appealing alternative to physical activity. Future trials should include larger sample sizes, explore patients' adherence to home-based exergames and consider greater intervention dosage (length, session duration, and/or frequency) in order to achieve potential effects.

A influência dos bogs de moda no processo de decisão de compra

As redes sociais, nas quais se incluem os blogs, vieram alterar a forma como as pessoas escolhem os bens e serviços que pretendem adquirir. Ao permitirem (entre outras coisas) a emissão para o mundo de opiniões sobre produtos e serviços, as redes sociais aumentaram a quantidade de informação pré-compra disponível, bem como diversificaram o tipo de fontes que é possível consultar durante este processo. Um exemplo flagrante deste fenómeno em Portugal, e no resto do Mundo, são os blogs de moda. Os blogs de moda são sites pessoais utilizados para a publicação de conteúdos relacionados com o universo da moda (Fernandes, 2013), podendo incluir-se aqui os acessórios, a cosmética, o exercício físico e os estilos de vida (Moura, 2013; Kulmala, 2011). Diversos estudos começam hoje a evidenciar que este tipo de sites exerce influência sobre o processo de decisão de compra dos seus seguidores (Kulmala, 2011; Fernandes, 2013). Neste sentido, foi objectivo deste estudo perceber em que medida os blogs de moda influenciam os processos de decisão de compra dos portugueses. Para este efeito, foi efectuada uma revisão bibliográfica sobre os tópicos em estudo (processo de decisão de compra, blogs de moda e respectiva influência), seguido de um estudo empírico, tendo sido usado o inquérito por questionário, procedendo-se depois à análise dos resultados. Os resultados obtidos permitiram concluir que a pesquisa de informação é, na amostra em estudo, a etapa do processo de decisão de compra mais influenciada pelo conteúdo publicado nos blogs de moda. Concluiu-se também que esta é uma das principais motivações dos inquiridos na consulta de blogs de moda. Verifica-se, portanto, que os blogs de moda funcionam hoje como plataformas de eWOM, ao mesmo tempo que os seus autores ascendem a líderes de opinião.