Language and trade: the (new) route of portuguese in the 21st century

Globalisation has eliminated frontiers and in the case of Europe helped the crossing of borders and changed forever the concept of social (and I would also say individual) geography: the rest of the world is out there; we can pretend not to see it, but we cannot avoid it. Moreover, Europe is undergoing a serious crisis, also economic, and new markets and business partners are welcome. In this context, cultural bonds like a common language can open new investment paths and give rise to successful stories. In this paper we intend to present an example of how low linguistic distance can lead to good business, even if a) in the internationalization process of the companies’ language is often forgotten as a management element and b) consumers of language products (like User Guides) are also not stimulating investment in language by the companies. Through the results of 2 studies carried out in 2010 and 2011 we will show how a pluricentric language like Portuguese is managed in multinational companies (MC) and Small and medium Enterprises (SMEs). The second study is based on an online survey questioning the effectiveness, efficiency and general quality of User Guides and the reaction of consumers to language. Results show that although playing a role in the internationalization process of companies in the same linguistic space, language is opportunistically used. On the other hand, Portuguese and Brazilian consumers show a very functional perception of the Portuguese language...

Planning, Cooperation and Competition: A case study in industry and construction in a Portuguese Region

In the present paper we analyzed the behavior of firms in the construction and manufacturing sectors, located in the region of Vale do Sousa, in the north of Portugal. From the literature, even existing some disagreements, it is possible to conclude that planning is crucial for firms survival and growth. Cooperation is another aspect that the literature presents as an important factor for firms sustainability. It also plays a major role in competition, since firms are adopting coopetition strategies. By studying a sample of 251 firms, it was possible to realize, that the majority started their business without a formal planning, and they keep going without using it. In cooperation aspects, there is a lack of cooperation. It was possible to verify, that existing cooperation has some evidence but at a vertical level. These vertical relations were also identified in stakeholder’s involvement.

Gestão de risco: articulação com o planeamento estratégico e a contabilidade de gestão: estudo aplicado a empresas não financeiras do concelho de Vila do Conde

Este trabalho de investigação tem como objetivo analisar se as empresas do concelho de Vila do Conde, efetuam planeamento estratégico, contabilidade de gestão e/ou gestão de risco. Pretende-se ainda verificar se o facto de existir articulação entre estas três áreas da empresa influencia o resultado do seu EBIT (Earning Before Interest and Taxes). Através da literatura relevante, verificou-se que o planeamento estratégico, a contabilidade de gestão e a gestão de risco têm progredido de modo a responder às mudanças do meio envolvente onde as empresas estão a operar. Contudo, em termos práticos, este estudo permitiu verificar que a implementação da gestão de risco e da contabilidade de gestão no tecido empresarial de Vila do Conde tem sido muito lenta. Os dados foram recolhidos através dum inquérito eletrónico efetuado a 505 empresas do concelho de Vila do Conde de diversas atividades económicas pertencentes aos três grandes sectores (serviços, indústria e comércio). De acordo com os resultados obtidos, concluiu-se que apenas 17% das empresas do concelho de Vila do Conde efetuam simultâneamente planeamento estratégico, contabilidade de gestão e gestão de risco. Conclui-se ainda que as empresas do concelho de Vila do Conde que efetuam em simultâneo planeamento estratégico, contabilidade de gestão e gestão de risco apresentam em média um EBIT (2010) aparenta ser superior às que não fazem planeamento estratégico, contabilidade de gestão e gestão de risco.

Comércio bilateral Portugal - Brasil

Dissertação apresentada ao Instituto Superior de Contabilidade e Administração do Porto para obtenção do Grau de Mestre em Empreendedorismo e Internacionalização Orientadora: Professora Doutora Celsa Maria de Carvalho Machado