Conceptual model for decomposing the value for the customer

Value has been defined in different theoretical contexts as need, desire, interest, standard /criteria, beliefs, attitudes, and preferences. The creation of value is key to any business, and any business activity is about exchanging some tangible and/or intangible good or service and having its value accepted and rewarded by customers or clients, either inside the enterprise or collaborative network or outside. “Perhaps surprising then is that firms often do not know how to define value, or how to measure it” (Anderson and Narus, 1998 cited by [1]). Woodruff echoed that we need “richer customer value theory” for providing an “important tool for locking onto the critical things that managers need to know”. In addition, he emphasized, “we need customer value theory that delves deeply into customer’s world of product use in their situations” [2]. In this sense, we proposed and validated a novel “Conceptual Model for Decomposing the Value for the Customer”. To this end, we were aware that time has a direct impact on customer perceived value, and the suppliers’ and customers’ perceptions change from the pre-purchase to the post-purchase phases, causing some uncertainty and doubts.We wanted to break down value into all its components, as well as every built and used assets (both endogenous and/or exogenous perspectives). This component analysis was then transposed into a mathematical formulation using the Fuzzy Analytic Hierarchy Process (AHP), so that the uncertainty and vagueness of value perceptions could be embedded in this model that relates used and built assets in the tangible and intangible deliverable exchange among the involved parties, with their actual value perceptions.

B-leraning: elemento institucional e operacional de desenvolvimento educativo uma instituição de ensino superior

Na sua origem o Projecto de Apoio OnLine do ISCAP (PAOL) tinha como principal fonte impulsionadora a necessidade emergente de desenvolver soluções sustentadas de integração das tecnologias como apoio às aulas presenciais ministradas na instituição. Este elemento impulsionador ainda hoje se mantém como uma das principais alavancas, agora alargada transversalmente nas áreas de conhecimento da instituição e na inclusão das competências didáctico-pedagógicas. Com o desenvolvimento do projecto, ganharam importância crescente as fontes próprias de criação de conhecimento e de soluções técnicas, capazes de responder aos anseios da comunidade escolar. Este artigo pretende enquadrar e explicitar, através da mostra de casos práticos e de uma análise dos resultados de uso da plataforma Moodle, o percurso seguido pelo projecto, a estratégia adoptada e as acções implementadas. Abstract Initially ISCAP’s Online Support Project (PAOL), was instigated by the emergent necessity to develop sustainable solutions in order to integrate technologies as a means to support the institution’s traditional in-class lessons. This propulsive element, still valid today as one of the main levers, has now transversally extended into the various knowledge areas within the institution and the inclusion of pedagogic-didactical competences. With the development of the project, the institution’s own sources of knowledge creation and technical solutions capable of answering the needs of the institutions’ community became ever more crucial. This article seeks to frame and explain, by showing practical cases and the analysis of the results as to the use of the learning platform Moodle, the path taken by the project, the strategy adopted and the actions implemented.