Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empírico

With the increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today is visible the development of mobile marketing campaigns, ie marketing campaigns for mobile devices (mobile phones, smartphones, PDAs, tablets). Taking advantage of mobile devices services (bluetooth networks, Wi-Fi, WAP, SMS service, MMS) as a vehicle to approach and communicate with consumers, bluetooth technology is a potential way of mobile marketing to become increasingly less invasive to consumers. This study seeks to answer the question "what factors may motivate the Portuguese consumer to adopt the bluetooth marketing?". According to the literature review on the concept of mobile marketing, bluetooth marketing and consumer behaviour theories, we propose a conceptual model capable of investigating the relationships between the determinants of responsiveness to bluetooth marketing. The empirical study developed from a set of hypotheses and implementation of an online questionnaire to a sample of 755 respondents, demonstrated that there is a relationship between factors such as, technology ease of use, file exchanging and influence of peers, and the receptivity to bluetooth marketing. Also information value of mobile advertising messages, such as entertainment and personalization relates to responsiveness. The consumer’s perceived control over mobile promotional messages and the safety features of the technology, also showed a positive relationship with the receptivity to bluetooth marketing.

Cuidar do corpo para melhor cuidar da casa

Objectivo: O objectivo deste estudo foi avaliar a implementação de um projecto comunitário na sintomatologia neuro-músculo-esquelética de domésticas. Metodologia: Realizou-se um estudo experimental que incluiu 30 domésticas (20 no grupo experimental e 10 no grupo de controlo) aleatoriamente seleccionadas. Foram utilizados como instrumentos de avaliação o Questionário de Avaliação de Risco, a Escala de Borg da Percepção Subjectiva do Esforço e o Questionário Nórdico Músculo-Esquelético. O projecto comunitário englobou uma acção de educação para a saúde e um programa de exercícios específicos. Resultados: A implementação do projecto comunitário diminuiu significativamente (p<0,05) a sintomatologia neuro-músculo-esquelética, a percepção subjectiva de esforço e a intensidade média de dor reportada pelas domésticas durante a realização de várias tarefas. As domésticas melhoraram significativamente (p<0,05) os seus conhecimentos em relação aos factores de risco e modificaram significativamente (p<0,05) os seus comportamentos, adoptando posturas mais adequadas. Conclusões: O serviço doméstico propicia o aparecimento de sintomatologia neuro-músculo-esquelética e, como tal, a implementação de uma acção de educação para a saúde e um programa de exercícios específicos tornam-se eficazes como projecto de promoção de saúde.

Intelligent supervisory control system for home devices using a cyber physical approach

Although we have many electric devices at home, there are just few systems to evaluate, monitor and control them. Sometimes users go out and leave their electric devices turned on what can cause energy wasting and dangerous situations. Therefore most of the users may want to know the using states of their electrical appliances through their mobile devices in a pervasive way. In this paper, we propose an Intelligent Supervisory Control System to evaluate, monitor and control the use of electric devices in home, from outside. Because of the transferring data to evaluate, monitor and control user's location and state of home (ex. nobody at home) may be opened to attacks leading to dangerous situations. In our model we include a location privacy module and encryption module to provide security to user location and data. Intelligent Supervising Control System gives to the user the ability to manage electricity loads by means of a multi-agent system involving evaluation, monitoring, control and energy resource agents.

Adaptable control for electrical generation at irregural wind speeds

The main aims of this work are the development and the validation of one generic algorithm to provide the optimal control of small power wind generators. That means up to 40 kW and blades with fixed pitch angle. This algorithm allows the development of controllers to fetch the wind generators at the desired operational point in variable operating conditions. The problems posed by the variable wind intensity are solved using the proposed algorithm. This is done with no explicit measure of the wind velocity, and so no special equipment or anemometer is required to compute or measure the wind velocity.

Genetic algorithm methodology applied to intelligent house control

In recent years the use of several new resources in power systems, such as distributed generation, demand response and more recently electric vehicles, has significantly increased. Power systems aim at lowering operational costs, requiring an adequate energy resources management. In this context, load consumption management plays an important role, being necessary to use optimization strategies to adjust the consumption to the supply profile. These optimization strategies can be integrated in demand response programs. The control of the energy consumption of an intelligent house has the objective of optimizing the load consumption. This paper presents a genetic algorithm approach to manage the consumption of a residential house making use of a SCADA system developed by the authors. Consumption management is done reducing or curtailing loads to keep the power consumption in, or below, a specified energy consumption limit. This limit is determined according to the consumer strategy and taking into account the renewable based micro generation, energy price, supplier solicitations, and consumers’ preferences. The proposed approach is compared with a mixed integer non-linear approach.

Intelligent behavior in a Cyber-Ambient training system for control center operators

This paper deals with the application of an intelligent tutoring approach to delivery training in diagnosis procedures of a Power System. In particular, the mechanisms implemented by the training tool to support the trainees are detailed. This tool is part of an architecture conceived to integrate Power Systems tools in a Power System Control Centre, based on an Ambient Intelligent paradigm. The present work is integrated in the CITOPSY project which main goal is to achieve a better integration between operators and control room applications, considering the needs of people, customizing requirements and forecasting behaviors.

Using an ambient intelligent architecture for developing an intelligent tutoring system for training operators of power system control centres

This paper describes an architecture conceived to integrate Power Sys-tems tools in a Power System Control Centre, based on an Ambient Intelligent (AmI) paradigm. This architecture is an instantiation of the generic architecture proposed in [1] for developing systems that interact with AmI environments. This architecture has been proposed as a consequence of a methodology for the inclu-sion of Artificial Intelligence in AmI environments (ISyRAmI - Intelligent Sys-tems Research for Ambient Intelligence). The architecture presented in the paper will be able to integrate two applications in the control room of a power system transmission network. The first is SPARSE expert system, used to get diagnosis of incidents and to support power restoration. The second application is an Intelligent Tutoring System (ITS) incorporating two training tools. The first tutoring tool is used to train operators to get the diagnosis of incidents. The second one is another tutoring tool used to train operators to perform restoration procedures.

Training control centers' operators in incident diagnosis and power restoration using intelligent tutoring systems

The activity of Control Center operators is important to guarantee the effective performance of Power Systems. Operators’ actions are crucial to deal with incidents, especially severe faults like blackouts. In this paper, we present an Intelligent Tutoring approach for training Portuguese Control Center operators in tasks like incident analysis and diagnosis, and service restoration of Power Systems. Intelligent Tutoring System (ITS) approach is used in the training of the operators, having into account context awareness and the unobtrusive integration in the working environment. Several Artificial Intelligence techniques were criteriously used and combined together to obtain an effective Intelligent Tutoring environment, namely Multiagent Systems, Neural Networks, Constraint-based Modeling, Intelligent Planning, Knowledge Representation, Expert Systems, User Modeling, and Intelligent User Interfaces.

Cyber-ambient intelligent training of operators in power systems control centres

Cyber-Physical Systems and Ambient Intelligence are two of the most important and emerging paradigms of our days. The introduction of renewable sources gave origin to a completely different dimension of the distribution generation problem. On the other hand, Electricity Markets introduced a different dimension in the complexity, the economic dimension. Our goal is to study how to proceed with the Intelligent Training of Operators in Power Systems Control Centres, considering the new reality of Renewable Sources, Distributed Generation, and Electricity Markets, under the emerging paradigms of Cyber-Physical Systems and Ambient Intelligence. We propose Intelligent Tutoring Systems as the approach to deal with the intelligent training of operators in these new circumstances.

An intelligent tutoring system for operators’ training in power system control centres

The activity of Control Center operators is important to guarantee the effective performance of Power Systems. Operators’ actions are crucial to deal with incidents, especially severe faults, like blackouts. In this paper we present an Intelligent Tutoring approach for training Portuguese Control Centre operators in tasks like incident analysis and diagnosis, and service restoration of Power Systems. Intelligent Tutoring System (ITS) approach is used in the training of the operators, taking into account context awareness and the unobtrusive integration in the working environment.

Optimal intelligent supervisory control system in cyber-physical intelligence

This paper studies Optimal Intelligent Supervisory Control System (OISCS) model for the design of control systems which can work in the presence of cyber-physical elements with privacy protection. The development of such architecture has the possibility of providing new ways of integrated control into systems where large amounts of fast computation are not easily available, either due to limitations on power, physical size or choice of computing elements.

Intelligent training in control centres based on an ambient intelligence paradigm

This article describes a new approach in the Intelligent Training of Operators in Power Systems Control Centres, considering the new reality of Renewable Sources, Distributed Generation, and Electricity Markets, under the emerging paradigms of Cyber-Physical Systems and Ambient Intelligence. We propose Intelligent Tutoring Systems as the approach to deal with the intelligent training of operators in these new circumstances.

Intelligent SCADA for load control

A supervisory control and data acquisition (SCADA) system is an integrated platform that incorporates several components and it has been applied in the field of power systems and several engineering applications to monitor, operate and control a lot of processes. In the future electrical networks, SCADA systems are essential for an intelligent management of resources like distributed generation and demand response, implemented in the smart grid context. This paper presents a SCADA system for a typical residential house. The application is implemented on MOVICON™11 software. The main objective is to manage the residential consumption, reducing or curtailing loads to keep the power consumption in or below a specified setpoint, imposed by the costumer and the generation availability.

Combining artificial intelligence techniques for the training of power system control centre operators

Control Centre operators are essential to assure a good performance of Power Systems. Operators’ actions are critical in dealing with incidents, especially severe faults, like blackouts. In this paper we present an Intelligent Tutoring approach for training Portuguese Control Centre operators in incident analysis and diagnosis, and service restoration of Power Systems, offering context awareness and an easy integration in the working environment.

Efectividade de um programa de fisioterapia na radiculopatia cervical – estudo de caso

Introdução: Não existe um consenso quanto ao melhor tratamento para a radiculopatia cervical pois existe uma grande variedade de manifestações clínicas e opções terapêuticas, mas a sua selecção vai depender do caso particular do utente, sugerindo assim uma correcta avaliação do Fisioterapeuta. Objectivo: Este estudo pretende descrever e avaliar a efectividade de um programa de Fisioterapia num caso de radiculopatia cervical, na dor, funcionalidade e percepção da qualidade de vida. Participantes e Métodos: Estudo observacional descritivo tipo estudo de caso de um utente de 56 anos de idade, com radiculopatia cervical. Para a avaliação foram utilizados testes ortopédicos, a escala visual analógica e os questionários de incapacidade funcional da cervical e do membro superior bem como da percepção da qualidade de vida. Estes questionários foram aplicados em 3 momentos, antes da intervenção, no final e após 6 semanas e os restantes instrumentos foram utilizados em diversos momentos ao longo da intervenção. Esta foi efectuada duas vezes por semana, ao longo de 10 semanas recorrendo a técnicas de terapia manual, exercícios de controlo motor e educação do utente. Resultados: Verificou-se que a dor na cervical passou de 6,5 para 2/10 EVA e no cotovelo direito de 7,3 para 2/10. A resposta ao questionário de incapacidade funcional na cervical variou de 40% no primeiro momento para 11,1% no segundo, o da incapacidade funcional do membro superior variou de 63,6% para 33,5% e o questionário da percepção da qualidade de vida variou de 55,01 para 68,69. Seis semanas após a intervenção, todos estes resultados se mantinham praticamente inalterados. Conclusão: Este caso permitiu demonstrar o processo de raciocínio clínico efectuado ao longo de dez semanas de intervenção em que se utilizou uma abordagem centrada no utente, baseada na evidência científica e na experiência clínica anterior. Os resultados alcançados foram de encontro às expectativas iniciais e parecem evidenciar que, neste caso, o programa de fisioterapia teve efeitos positivos na dor, funcionalidade e percepção da qualidade de vida.