La potenza del virtuale tra media e literatura

In this article, we will try to demonstrate that there are strong analogies between literature and new media, as they were both born to satisfy a human need. We will try to show that the inglorious world of media and the prestigious literary universe are walking – without knowing – in the same direction. Therefore, it would be easier to confute the recent theory that declares the death of literature after the rise of new media. Only an honest and interdisciplinary dialogue can reveal all sorts of hidden structural homologies, uncovering new creative horizons.

A Geração 2.0 e os novos Saberes

Que implicações terão os novos media para a geração dos jovens cujos percursos de vida e pertenças culturais são construídos no uso da Internet e dos telemóveis? Que oportunidades e ameaças se adivinham? Que novas literacias estão a despontar? Reflectindo sobre estas questões, procura-se identificar pistas quanto aos saberes indispensáveis à convivência com estas mudanças e com o mundo globalizado onde elas organicamente emergem.

Presença das 500 Maiores e melhores empresas portuguesas nas redes sociais

Este artigo pretende estudar a presença das empresas Portuguesas nas redes sociais mais conhecidas (Facebook, Twitter, YouTube, Pinterest, Instagram e Google+). Para atingir esse objetivo recorreu-se a uma base de dados das “500 Melhores e Maiores” empresas Portuguesas com o objetivo de analisar a sua presença naquelas redes sociais. Para além disso, procurou-se compreender qual o grau de dinamismo e interatividade que as redes sociais mantêm com os consumidores em geral. Os resultados mostram que a maioria das empresas Portuguesas possui um website e que a sua participação nas redes sociais, em especial no Facebook, Twitter e YouTube, está ligeiramente correlacionada com a posse de um website. Quanto ao dinamismo evidenciado pelas empresas nas redes sociais muitas delas estão ativas, mas sem procurarem envolver o consumidor através de atividades de marketing digital.

Recursos educativos aplicados à medicina dentária

Com a crescente associação dos meios tecnológicos aos métodos de ensino, tem-se vindo a verificar uma mudança significativa na forma como o aluno adquire o conhecimento. Os meios digitais tornaram-se num meio cada vez mais apetecível para os alunos e para os professores, que vêem no suporte tecnológico um precioso complemento para utilizar nas suas aulas. O aparecimento do ensino à distância e mais recentemente do e-learning, veio revolucionar a forma como se adquire o conhecimento, deixando de ser importante a hora e o local aonde nos encontramos. Com estes novos tipos de ensino, surgem também os novos tipos de recursos disponíveis. Uns dos recursos tecnológicos em destaque na actualidade são os Objectos de Aprendizagem (OA), pequenos pedaços de informação que podem ser utilizados, reutilizados ou referenciados no apoio tecnológico à aprendizagem. Analisados os conceitos e as características dos OA foi efectuado o levantamento do estado da arte e feito um estudo sobre recursos educativos utilizados na área da Medicina Dentária, sendo realizada uma análise a cada um desses recursos, observando as suas carências e os seus pontos fortes. Posteriormente partiu-se para a realização de um OA que possa servir como suporte ao ensino da Medicina Dentária, mais concretamente sobre a realização de incisões e de suturas durante cirurgias dentárias. A sua validação revelou ser possível a reutilização em diferentes contextos de ensino e aprendizagem.

New insights into the oxidation pathways of apomorphine

A detailed study of the oxidative behaviour of apomorphine in aqueous media is reported. Resorting to the synthesis of apomorphine derivatives it was possible to identify all the anodic oxidation peaks of apomorphine, which are related to the oxidation of the catechol and tertiary amine groups. These findings were revealed to be important since they could lead to a better understanding of the biological interactions of apomorphine and gain insight into its metabolic pathways. During the voltammetric studies, it was also found that apomorphine forms a complex with borate through the catechol group leading to an increase of its oxidation potential. This property could be very useful with regard to the stabilization of apomorphine solutions since it could drastically reduce its autoxidation.

Dermic diffusion and stratum corneum: a state of the art review of mathematical models

Transdermal biotechnologies are an ever increasing field of interest, due to the medical and pharmaceutical applications that they underlie. There are several mathematical models at use that permit a more inclusive vision of pure experimental data and even allow practical extrapolation for new dermal diffusion methodologies. However, they grasp a complex variety of theories and assumptions that allocate their use for specific situations. Models based on Fick's First Law found better use in contexts where scaled particle theory Models would be extensive in time-span but the reciprocal is also true, as context of transdermal diffusion of particular active compounds changes. This article reviews extensively the various theoretical methodologies for studying dermic diffusion in the rate limiting dermic barrier, the stratum corneum, and systematizes its characteristics, their proper context of application, advantages and limitations, as well as future perspectives.

On the development of a test-bed application for the ART-WiSe architecture

The ART-WiSe (Architecture for Real-Time communications in Wireless Sensor Networks) framework aims at the design of new communication architectures and mechanisms for time-sensitive Wireless Sensor Networks (WSNs). We adopted a two-tiered architecture where an overlay Wireless Local Area Network (Tier 2) serves as a backbone for a WSN (Tier 1), relying on existing standard communication protocols and commercial-off-the-shell (COTS) technologies – IEEE 802.15.4/ZigBee for Tier 1 and IEEE 802.11 for Tier 2. In this line, a test-bed application is being developed for assessing, validating and demonstrating the ART-WiSe architecture. A pursuit-evasion application was chosen since it fulfils a number of requirements, namely it is feasible and appealing and imposes some stress to the architecture in terms of timeliness. To develop the testbed based on the previously referred technologies, an implementation of the IEEE 8021.5.4/ZigBee protocols is being carried out, since there is no open source available to the community. This paper highlights some relevant aspects of the ART-WiSe architecture, provides some intuition on the protocol stack implementation and presents a general view over the envisaged test-bed application.

Desenho e implementação de um data warehouse para a empresa AdClick

Esta dissertação incide sobre a problemática da construção de um data warehouse para a empresa AdClick que opera na área de marketing digital. O marketing digital é um tipo de marketing que utiliza os meios de comunicação digital, com a mesma finalidade do método tradicional que se traduz na divulgação de bens, negócios e serviços e a angariação de novos clientes. Existem diversas estratégias de marketing digital tendo em vista atingir tais objetivos, destacando-se o tráfego orgânico e tráfego pago. Onde o tráfego orgânico é caracterizado pelo desenvolvimento de ações de marketing que não envolvem quaisquer custos inerentes à divulgação e/ou angariação de potenciais clientes. Por sua vez o tráfego pago manifesta-se pela necessidade de investimento em campanhas capazes de impulsionar e atrair novos clientes. Inicialmente é feita uma abordagem do estado da arte sobre business intelligence e data warehousing, e apresentadas as suas principais vantagens as empresas. Os sistemas business intelligence são necessários, porque atualmente as empresas detêm elevados volumes de dados ricos em informação, que só serão devidamente explorados fazendo uso das potencialidades destes sistemas. Nesse sentido, o primeiro passo no desenvolvimento de um sistema business intelligence é concentrar todos os dados num sistema único integrado e capaz de dar apoio na tomada de decisões. É então aqui que encontramos a construção do data warehouse como o sistema único e ideal para este tipo de requisitos. Nesta dissertação foi elaborado o levantamento das fontes de dados que irão abastecer o data warehouse e iniciada a contextualização dos processos de negócio existentes na empresa. Após este momento deu-se início à construção do data warehouse, criação das dimensões e tabelas de factos e definição dos processos de extração e carregamento dos dados para o data warehouse. Assim como a criação das diversas views. Relativamente ao impacto que esta dissertação atingiu destacam-se as diversas vantagem a nível empresarial que a empresa parceira neste trabalho retira com a implementação do data warehouse e os processos de ETL para carregamento de todas as fontes de informação. Sendo que algumas vantagens são a centralização da informação, mais flexibilidade para os gestores na forma como acedem à informação. O tratamento dos dados de forma a ser possível a extração de informação a partir dos mesmos.

Realidade Imersiva Aplicada a Espaços Culturais

Informação é o conceito genérico de tudo que possa representar, conhecimento ou comunicação. Trata-se de conhecimento registado de forma impressa ou digital, oral ou audiovisual, mas ainda pode ser registada em suporte físico. Desde o início da civilização que o Ser Humano tenta criar novas formas de transmitir informação, antes da invenção da forma escrita era utilizado o método do desenho para descrever a realidade, este método ao longo do tempo foi evoluindo, ganhando mais qualidade, pormenor e suportes mais evoluídos. Mas sempre com a mesma intenção, a de conseguir transmitir de forma mais direta e percetível informação a qualquer individuo. Dado isto, o Ser Humano sempre produziu arte e a foi preservando para mostrar aos vindouros. Neste processo, os museus em conjunto com espaços culturais e artísticos, foram assumindo um papel de relevo na sociedade. Mas inicialmente o objetivo principal dos museus era o de preservar e expor artefactos históricos e culturais. A grande evolução tecnológica dos últimos anos veio dotar o Ser Humano com formas de aceder à informação tão simples e diversificadas, que no passado eram completamente impensáveis e certamente que no futuro irão ser descobertas ainda mais formas de registar e propagar a informação. Assim o presente trabalho descreve a investigação realizada, através de uma recolha de bibliografia, levantamento do estado-da-arte, que pretende descobrir se a construção de visitas virtuais imersivas é uma boa forma para mostrar um espaço cultural ao público, que está cada vez mais exigente e disperso geograficamente. Além do levantamento são estudados alguns exemplos de visitas virtuais existentes, de modo a detetar boas praticas e formas mais usuais para a criação de uma visita. Finalmente foi descrito todo o processo desde a recolha de informação até à própria implementação, construção de um protótipo para apresentar ao utilizador o espaço de uma fundação, a do escultor José Rodrigues. Este protótipo tem por objetivo mostrar ao utilizador a fundação o mais aproximado do real possível.

Media Brokerage: Agent-Based SLA Negotiation

Media content personalisation is a major challenge involving viewers as well as media content producer and distributor businesses. The goal is to provide viewers with media items aligned with their interests. Producers and distributors engage in item negotiations to establish the corresponding service level agreements (SLA). In order to address automated partner lookup and item SLA negotiation, this paper proposes the MultiMedia Brokerage (MMB) platform, which is a multiagent system that negotiates SLA regarding media items on behalf of media content producer and distributor businesses. The MMB platform is structured in four service layers: interface, agreement management, business modelling and market. In this context, there are: (i) brokerage SLA (bSLA), which are established between individual businesses and the platform regarding the provision of brokerage services; and (ii) item SLA (iSLA), which are established between producer and distributor businesses about the provision of media items. In particular, this paper describes the negotiation, establishment and enforcement of bSLA and iSLA, which occurs at the agreement and negotiation layers, respectively. The platform adopts a pay-per-use business model where the bSLA define the general conditions that apply to the related iSLA. To illustrate this process, we present a case study describing the negotiation of a bSLA instance and several related iSLA instances. The latter correspond to the negotiation of the Electronic Program Guide (EPG) for a specific end viewer.

Brokerage Platform for Media Content Recommendation

Near real time media content personalisation is nowadays a major challenge involving media content sources, distributors and viewers. This paper describes an approach to seamless recommendation, negotiation and transaction of personalised media content. It adopts an integrated view of the problem by proposing, on the business-to-business (B2B) side, a brokerage platform to negotiate the media items on behalf of the media content distributors and sources, providing viewers, on the business-to-consumer (B2C) side, with a personalised electronic programme guide (EPG) containing the set of recommended items after negotiation. In this setup, when a viewer connects, the distributor looks up and invites sources to negotiate the contents of the viewer personal EPG. The proposed multi-agent brokerage platform is structured in four layers, modelling the registration, service agreement, partner lookup, invitation as well as item recommendation, negotiation and transaction stages of the B2B processes. The recommendation service is a rule-based switch hybrid filter, including six collaborative and two content-based filters. The rule-based system selects, at runtime, the filter(s) to apply as well as the final set of recommendations to present. The filter selection is based on the data available, ranging from the history of items watched to the ratings and/or tags assigned to the items by the viewer. Additionally, this module implements (i) a novel item stereotype to represent newly arrived items, (ii) a standard user stereotype for new users, (iii) a novel passive user tag cloud stereotype for socially passive users, and (iv) a new content-based filter named the collinearity and proximity similarity (CPS). At the end of the paper, we present off-line results and a case study describing how the recommendation service works. The proposed system provides, to our knowledge, an excellent holistic solution to the problem of recommending multimedia contents.

New molecularly-imprinted polymer for carnitine and its application as ionophore in potentiometric selective membranes

Carnitine (CRT) is a biological metabolite found in urine that contributes in assessingseveral disease conditions, including cancer. Novel quick screening procedures for CRT are therefore fundamental. This work proposes a novel potentiometric device where molecularly imprinted polymers (MIPs) were used as ionophores. The host-tailored sites were imprinted on a polymeric network assembled by radical polymerization of methacrylic acid (MAA) and trimethylpropane trimethacrylate (TRIM). Non-imprinted polymers (NIPs) were produced as control by removing the template from the reaction media. The selective membrane was prepared by dispersing MIP or NIP particles in plasticizer and poly(vinyl chloride), PVC, and casting this mixture over a solid contact support made of graphite. The composition of the selective membrane was investigated with regard to kind/amount of sensory material (MIP or NIP), and the need for a lipophilic additive. Overall, MIP sensors with additive exhibited the best performance, with near-Nernstian response down to ~ 1 × 10− 4 mol L− 1, at pH 5, and a detection limitof ~ 8 × 10− 5 mol L− 1. Suitable selectivity was found for all membranes, assessed by the matched potential method against some of the most common species in urine (urea, sodium, creatinine, sulfate, fructose and hemoglobin). CRT selective membranes including MIP materials were applied successfully to the potentiometric determination of CRT in urine samples.

Formação para a literacia da informação: uma interactividade necessária com os media

Our aim is to analyse the relationship between interactive media and its use in Education when applied to formal training for information literacy. Contextualizing the notion of literacy in an evolving framework and emphasizing the recognition of its importance, we highlight some desirable skills in the current information society, including, inevitably, technological competencies. When considering the notion of literacy within an evolving framework and emphasizing the acknowledgement of its significance some desirable skills stand out in the current information society including, inevitably, the technological skills. We emphasize media literacy and select some strategies for teaching and learning practices recommended for the development of new skills, highlighting the contribution of some international literacy standards and describing some of the good practices in Education. We also underline the need for training within an holistic perspective, integrating student’, teachers and staff cooperation in the educational process. In this process, the potential of the Web 2.0, which grants the new information users – the prosumers (consumers and producers) a new statute, new powers and obligations, is indeed worth mentioning. Regarding the situation, we shall quote the reports on the experiences of virtual learning communities that use the moodle platform and mention several activities and programs managed by the Portuguese government to increase the citizens’ literacy’s levels. In conclusion, we point out the need for lifelong learning and the ability of individuals to “learn to learn” who therefore provide literacy with a dynamic component.

A Multi–Agent Brokerage Platform for Media Content Recommendation

Near real time media content personalisation is nowadays a major challenge involving media content sources, distributors and viewers. This paper describes an approach to seamless recommendation, negotiation and transaction of personalised media content. It adopts an integrated view of the problem by proposing, on the business-to-business (B2B) side, a brokerage platform to negotiate the media items on behalf of the media content distributors and sources, providing viewers, on the business-to-consumer (B2C) side, with a personalised electronic programme guide (EPG) containing the set of recommended items after negotiation. In this setup, when a viewer connects, the distributor looks up and invites sources to negotiate the contents of the viewer personal EPG. The proposed multi-agent brokerage platform is structured in four layers, modelling the registration, service agreement, partner lookup, invitation as well as item recommendation, negotiation and transaction stages of the B2B processes. The recommendation service is a rule-based switch hybrid filter, including six collaborative and two content-based filters. The rule-based system selects, at runtime, the filter(s) to apply as well as the final set of recommendations to present. The filter selection is based on the data available, ranging from the history of items watched to the ratings and/or tags assigned to the items by the viewer. Additionally, this module implements (i) a novel item stereotype to represent newly arrived items, (ii) a standard user stereotype for new users, (iii) a novel passive user tag cloud stereotype for socially passive users, and (iv) a new content-based filter named the collinearity and proximity similarity (CPS). At the end of the paper, we present off-line results and a case study describing how the recommendation service works. The proposed system provides, to our knowledge, an excellent holistic solution to the problem of recommending multimedia contents.