Literature, translation and national identity: Christina Rossetti and Rosalía de Castro in the work of Plácido Castro

Plácido Castro‘s work has aroused our interest, because it evolves around the question of Galician personality and identity. While working as a journalist and a translator or while writing essays on different literary issues, Plácido Castro has never forgotten his roots or his nation. One could even say that his whole life turns around Galicia. Our purpose is to make a critical analysis of his work, especially as a translator, and try to show how he used translation in order to develop national conscience and identity and to see how far his ideology interfered in the interpretation and translation of Rossetti‘s poetry, in which he found a great similarity with Rosalìa de Castro‘s work.

Constructing Cultural Policies in Romania. A possible model for communicating the national value system

The premise of this paper is that a model for communicating the national value system must start from a strategy aimed at the identification, the cultivation and communication of values that give consistency to the value system. The analysis concentrates on the elements of such strategies and on the implications of applying a value communication program on the identity architecture of the community. The paper will also discuss the role of the national value system in the context of the emerging global culture, where the individual has the power to create his/her own hybrid cultural model.

The importance of control monitoring systems in wind parks maintenance

The objective of every wind energy producer is to reduce operational costs associated to the production as a way to increase profits. One other issue that must be looked carefully is the equipment maintenance. Increase the availability of wind turbines by reducing the downtime associated to failures is a good strategy to achieve the main goal of increase profits. As a way to help in the definition of the best maintenance strategies, condition monitoring systems (CMS) have an important role to play. Informatics tools to make the condition monitoring of the wind turbines were developed and are now being installed as a way to help producers reducing the operational costs. There are a lot of developed systems to do the monitoring of a wind turbine or the whole wind park, in this paper will be made an overview of the most important systems.

The impact of national cultures on international marketing strategy and subsidiary performance of portuguese SME’s

The dynamic of the international business and its multidimensional nature requires the understanding of the complexities of different contexts dictated by cultural differences between countries. The purpose of this paper is to study, in depth howsmall and medium-sized companies develop their international marketing mix strategy in their overseas subsidiaries. We use the theoretical construct of Hofstede (1980, 1991) in the dimensions of Power Distance (PD), Uncertainty Avoidance (UA), Individualism (IND), Masculinity (MASC) and Long-Term Orientation (LTO) to assess the cross cultural differences between countries and the business practices to analyze the adaptation or standardization of the international marketing mix strategy of foreign Portuguese subsidiaries. Ourstudy uses an exploratoryand qualitative methodology. We conducted semi-structured interviews in order to achieve a good understanding ofinternational marketing mix strategy of four companies from different sectors. Our results show that the national cultural differences have great influence in the marketing strategy of the subsidiary. The business practices adjustments in the subsidiary company that proved to be necessary conditions for their performance are conducted by the products augmented offerings concerning the characteristics of the product, design and brand name in order to meet the requirements and specificities of the host country of the subsidiary.

Estudo e Projeto de Reabilitação dos Acessos aos Parques Eólicos da Iberwind

A Iberwind recebeu o aluno estagiário para a realização de um projeto de consultoria técnica focada nos acessos dos seus 31 parques eólicos presentes no território nacional. É apresentada a empresa, bem como todo o processo de construção e desenvolvimento de parques eólicos. O presente relatório de estágio foca-se, maioritariamente, na reabilitação de acessos a parques eólicos, debruçando-se sobre as especialidades de terraplenagens, drenagem e pavimentação, bem como as condicionantes geométricas. Verifica-se que com o passar dos anos, após a construção dos primeiros empreendimentos, começa a denotar-se a deterioração dos acessos aos mesmos. É, por isso, relevante e significativo o trabalho realizado no âmbito do estágio, por forma a avaliar as diversas necessidades de reabilitação e manutenção dos acessos a apresentar soluções globais. O levantamento de campo realizado cobriu todo o portefólio da empresa e documentou a totalidade das patologias relacionadas com as especialidades de pavimentação e drenagem. Executaram-se visitas a todos os parques, acompanhadas pelos operadores dos mesmos, e aliaram-se às mesmas entrevistas aos supervisores de zona com o intuito de aglomerar informação e contextualizar a problemática. Realizou-se uma proposta de reabilitação dos acessos em piores condições, o que levou à adjudicação da obra e acompanhamento de alguns trabalhos por parte do autor no presente ano. O trabalho realizado e detalhadamente documentado permitiu a criação de uma metodologia de inspeção e manutenção a ser implementada nos parques eólicos do grupo, de forma a reduzir custos e otimizar recursos a longo prazo. A metodologia consiste, de forma sintetizada, na inspecção periódica dos acessos de cada parque pelas equipas de campo e a definição das necessidades prioritárias de manutenção e reabilitação dos mesmos de maneira independente.