Corporate brand identity – a conceptual redefinition

There is a wide agreement that identity is a multidisciplinary concept. Branding is an identity expression. Although there are some frameworks to assess brand identity there isn’t an accepted definition. The authors consider this a gap in literature and investigate the components to assess brand identity under a holistic approach. Literature was reviewed and reinterpreted under an integrated perspective evolving corporate and brand identity studies. The authors propose a definition and nine componentscharacterizing corporate brand identity: reputation, culture, positioning, personality, relationships network, presentation style, communication, environmental influences and mission. Some are related with internal and others to external facets. The authorsare strongly encouraged to test these results empirically towards validity and reliability of the proposed construct.

A comparative study on LMS interoperability

A Learning Management System (LMS) plays an important role in any eLearning environment. Still, the LMS cannot afford to be isolated from other systems in an educational institution. Thus, the potential for interoperability is an important, although frequently overlooked, aspect of an LMS system. In this chapter we make a comparative study of the interoperability features of the most relevant LMS in use nowadays. We start by defining a comparison framework, with systems that are representative of the LMS universe, and interoperability facets that are representative of the type integration with other broad classes of eLearning systems. For each interoperability facet we categorize and identify the most representative remote systems, we present a comprehensive survey of existing standards and we illustrate with concrete integration scenarios. Finally, we draw some conclusions on the status of interoperability in LMS based on our study.

A survey on e-learning content standardization

eLearning has been evolved in a gradual and consistent way. Along with this evolution several specialized and disparate systems appeared to fulfill the needs of teachers and students such as repositories of learning objects, intelligent tutors, or automatic evaluators. This heterogeneity poses issues that are necessary to address in order to promote interoperability among systems. Based on this fact, the standardization of content takes a leading role in the eLearning realm. This article presents a survey on current eLearning content standards. It gathers information on the most emergent standards and categorizes them according three distinct facets: metadata, content packaging and educational design.