Consequences of intercultural practices in Miguel Sousa Tavares' Equator

This article involves the analysis of a case-study, so I have chosen Equador by the Portuguese author Miguel Sousa Tavares. His book recreates the story of Sao Tome and Principe's people living under strict circumstances, while belonging to the Portuguese empire as one of its overseas' province. The forthcoming lines contain an approach to interculturality by analyzing these concrete circumstances. These lines also describe and study the differences between cultures - the Portuguese, as a European culture, and the Equatorial, as a colonized people's culture. The theme is old, but always relevant: the clash of value systems and the impossibility of forcibly overlaying one society on another. Slavery has existed as a common practice in most civilizations throughout history, based upon the superiority of a human being towards another. In socially hierarchized communities slavery was a major principle, almost a need. That way, some would benefit from exuberating privileges but many others only from hard working and giving their freedom up to be mistreated instead. In order to have a socially structured community, they were to be seriously and consciously neglected.

Identity – towards a conceptualization

The development of economical relations increases the interaction between organizations and stakeholders. It is no more acceptable to manage an organization under a transactional perspective where suppliers had a fundamental role. Nowadays organizations are being managed under a relational perspective where relations and relationship management in general have consequences in identity management (Hakansson e Snehota, 1989, 1995). A correct perception and management of identity is necessary to achieve distinctiveness in the competitive environment. This way, identity is influenced by relations with stakeholders in general and particularly with competitors. The ICIG concept states that identity is related with the values of the organization and it helps creating distinctiveness in the competitive environment (Van Riel, Balmer, 1997); Baker and Balmer (1997) state that identity is what the organization is; Suvatjis and de Chernatony (2005) refer that expressing identity is a dynamic process that evolves the use of a management model to face context changes; Kapferer (1991) states that brand identity is the project, the self conception of the brand. After reviewing and confronting literature under the plethora of identities’ concepts and perspectives (He, Balmer, 2007) one can’t find an integrative answer with all the elements that contribute to identity of organizations. The authors are strongly interested to contribute to the elimination of this limitation and to answer to strategic management needs. In a marketing context one can find: - the corporate identity approach that is focused in the distinctive attributes of an organization (Abratt, Balmer, Marwick e Fill, Stuart, Balmer and Gray, Alessandri, Suvatjis and de Chernatony) - the brand identity approach (related with the application of corporate identity studies to brands) - Kapferer, Semprini, Aaker, de Chernatony). Kapferer (1991), one of the most prolific authors in this field was the first author to integrate identity in a brand concept. In his view, identity is an emission concept. This idea is shared also by Aaker (1996). Yet, identity has to be managed in a competitive environment which is constantly changing. After reviewing and confronting literature, authors select concepts that are generally accepted by the investigators in order to design a model to analyze and manage identity: - corporate identity models: personality, image/reputation, culture, philosophy, mission, strategy, structure, communication - some of these concepts derive from identity models and others from identity management models; - brand identity models – Kapferer (1991, 2008) identity prism, witch is basis of literature in this field: culture, physical facet, personality, relationship (between brand and consumer), reflected consumer, consumers` self-concept. After discussion authors decide to include other concept in line with other authors` view: country of origin (Aaker, 1996). A discussion eliminates the twin concepts and the final selection is as follows: personality, image/reputation, culture (including philosophy and mission), strategy, structure, communication, culture, physical facet, relationship (between brand and consumer), reflected consumer, consumers` self-concept and according to authors` reflections “relationships” deriving from competitors` actions in competitive environment. Competitors’ actions and decisions have a stronger influence in the organizations` positioning than any other stakeholder as stated before. This is a work in progress towards a new model in identity analysis and management so an exploratory study will follow inquiring experts on identity in order to evaluate these concepts and correct the theoretical perspectives.

A Reescrita do riso: uma abordagem crítica de duas traduções portuguesas da obra The Importance of Being Earnest

Orientadora: Mestre Maria Helena Guimarães

Towards a knowledge-based society: the need for a continuous lifelong

IRMA International Conference under the theme Managing Worldwide Operations and Communications with Information Technology, May 19-23, Vancouver, British Columbia, Canada

Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention

Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal. The research compares CSR image and brand attitude of the four supermarkets. Empirical evidence shows that different supermarkets belonging to the same company have different CSR image and brand attitude. The research also confirms that there is positive correlation between CSR image and attitude towards the brand. Further, the results offer empirical evidence that CSR image and brand attitude influence purchase intention of supermarket brands. Finally, brand purchase intention is highly influenced by attitude towards the brand than CSR image.

Towards an efficient and robust foot classification from pedobarographic images

O documento em anexo encontra-se na versão post-print (versão corrigida pelo editor).

Towards a future SCADA

Currently, Power Systems (PS) already accommodate a substantial penetration of DG and operate in competitive environments. In the future PS will have to deal with largescale integration of DG and other distributed energy resources (DER), such as storage means, and provide to market agents the means to ensure a flexible and secure operation. This cannot be done with the traditional PS operation. SCADA (Supervisory Control and Data Acquisition) is a vital infrastructure for PS. Current SCADA adaptation to accommodate the new needs of future PS does not allow to address all the requirements. In this paper we present a new conceptual design of an intelligent SCADA, with a more decentralized, flexible, and intelligent approach, adaptive to the context (context awareness). Once a situation is characterized, data and control options available to each entity are re-defined according to this context, taking into account operation normative and a priori established contracts. The paper includes a case-study of using future SCADA features to use DER to deal with incident situations, preventing blackouts.

Towards the wide implementation of standards IEC 61968/70 (CIM) and IEC 61850 in the distribution system (CIGRÉ C6-105_2010)

Currently, power systems (PS) already accommodate a substantial penetration of distributed generation (DG) and operate in competitive environments. In the future, as the result of the liberalisation and political regulations, PS will have to deal with large-scale integration of DG and other distributed energy resources (DER), such as storage and provide market agents to ensure a flexible and secure operation. This cannot be done with the traditional PS operational tools used today like the quite restricted information systems Supervisory Control and Data Acquisition (SCADA) [1]. The trend to use the local generation in the active operation of the power system requires new solutions for data management system. The relevant standards have been developed separately in the last few years so there is a need to unify them in order to receive a common and interoperable solution. For the distribution operation the CIM models described in the IEC 61968/70 are especially relevant. In Europe dispersed and renewable energy resources (D&RER) are mostly operated without remote control mechanisms and feed the maximal amount of available power into the grid. To improve the network operation performance the idea of virtual power plants (VPP) will become a reality. In the future power generation of D&RER will be scheduled with a high accuracy. In order to realize VPP decentralized energy management, communication facilities are needed that have standardized interfaces and protocols. IEC 61850 is suitable to serve as a general standard for all communication tasks in power systems [2]. The paper deals with international activities and experiences in the implementation of a new data management and communication concept in the distribution system. The difficulties in the coordination of the inconsistent developed in parallel communication and data management standards - are first addressed in the paper. The upcoming unification work taking into account the growing role of D&RER in the PS is shown. It is possible to overcome the lag in current practical experiences using new tools for creating and maintenance the CIM data and simulation of the IEC 61850 protocol – the prototype of which is presented in the paper –. The origin and the accuracy of the data requirements depend on the data use (e.g. operation or planning) so some remarks concerning the definition of the digital interface incorporated in the merging unit idea from the power utility point of view are presented in the paper too. To summarize some required future work has been identified.

Mundos dentro de um mundo: representações interculturais na Polónia sob a influência nazi

Europa, 1939 A Alemanha, sob a influência do partido Alemão Nazi, deu início a um confronto que mudou a face do mundo. Inicialmente os seus países vizinhos Europeus, depois alguns mais distantes e até o continente Africano sentiram o seu poder e tremeram de medo. Medo, um sentimento tão poderoso que em pequenas quantidades, pode aguçar os sentidos mas que, em quantidades grandes, pode gerar pânico, suprimir o intelecto e até levar a negar aquilo que temos presente como verdades absolutas. A Europa era uma mistura de culturas; até os próprios países eram uma mistura de culturas. A Polónia era um desses países. Neste país, Polacos, Judeus, Ucranianos e Romanis viviam numa paz frágil mas duradora. Quando a II Guerra Mundial começou, as cidades polacas foram conquistadas uma após a outra e, uns após os outros, os seus cidadãos foram confinados à sua cidade para manter a ordem pública. Nesta época de incerteza e insegurança poderíamos pensar que todas estas culturas, diferentes nas suas fundações mas todas elas constituídas por seres humanos que respondem da mesma forma em situações desta natureza, sentir-se- iam na necessidade de se juntar, deixar de parte as suas diferenças e tentariam fazer tudo o que estivesse ao seu alcance para assegurar aquilo que é a necessidade básica de qualquer ser humano: sobreviver. A sobrevivência é o instinto mais básico atribuído ao ser humano. O medo de não ser capaz de sobreviver gerou algo que vai contra este tipo de certezas. Gerou ódio. Não ódio contra o inimigo comum mas sim uma cultura contra a outra. O exército Alemão Nazi foi implacável na sua marcha em busca do domínio total mas, em alguns casos, não foi ele apenas a face do terror. O exército Alemão Nazi conquistava e seguia em frente, a caminho da próxima conquista, deixando governos de fachada para manter a ordem. O medo e o terror eram gerados por outrém. Um verdadeiro choque de culturas cujo resultado foi um dos maiores derramamentos de sangue na história do mundo civilizado.

Contradiction between the average age of retirement at the time of death and the average pension time for men and women in public employment in Portugal

The short article attempts to make some very brief reflections on the effects a lack of public policies positively discriminatory in terms of public employment retirement. In particular, the observation of the absurd contradiction between the average age of retirement at the time of death (for men and women) and the average pension time for men and women in public employment in Portugal.

Negative modulation of human osteoclastogenesis by antiepileptic drugs

Bone is constantly being molded and shaped by the action of osteoclasts and osteoblasts. A proper equilibrium between both cell types metabolic activities is required to ensure an adequate skeletal tissue structure, and it involves resorption of old bone and formation of new bone tissue. It is reported that treatment with antiepileptic drugs (AEDs) can elicit alterations in skeletal structure, in particular in bone mineral density. Nevertheless, the knowledge regarding the effects of AEDs on bone cells are still scarce, particularly on osteoclastic behaviour. In this context, the aim of this study was to investigate the effects of five different AEDs on human osteoclastic cells. Osteoclastic cell cultures were established from precursor cells isolated from human peripheral blood, and were maintained in the absence (control) or in the presence of 10-8-10-4 M of different AEDs (valproate, carbamazepine, gabapentin, lamotrigine and topiramate). Cell cultures were characterized throughout a 21-day period for tartrate-resistant acid phosphatase (TRAP) activity, number of TRAP+ multinucleated cells, presence of cells with actin rings and expressing vitronectin and calcitonin receptors, and apoptosis rate. Also, the involvement of several signaling pathways on the cellular response was addressed. All the tested drugs were able to affect osteoclastic cell development, although with different profiles on their osteoclastogenic modulation properties. Globally, the tendency was to inhibit the process. Furthermore, the signaling pathways involved in the process also seemed to be differentially affected by the AEDs, suggesting that the different drugs may affect osteoclastogenesis through different mechanisms. In conclusion, the present study showed that the different AEDs had the ability to negatively modulate the osteoclastogenesis process, shedding new light towards a better understanding of how these drugs can affect bone tissue.

Organisational influence on volunteer satisfaction and attitudes towards HRM practices: the case of hospital volunteers

We examine volunteer satisfaction with HRM practices, namely recruitment, training and reward in NPOs and attitudes regarding the appropriateness of these practices. The participants in this study are 76 volunteers affiliated with four different NPOs, who work in hospitals and have direct contact with patients and their families. Analysing aggregate results we show that volunteers are more satisfied with training, and consider the training strategies to be very appropriate. After identifying differences between organisations we discover that in some organisations volunteers are satisfied with rewards but they have negative attitudes regarding the appropriateness of the recognition strategies. We also identify the volunteers who are the most and the least satisfied.

O Controlo interno nas Juntas de Freguesia

Orientadora: Doutora Alcina Dias Co-Orientadora: Doutora Ana Paula Lopes

Eficácia do Constraint-Induced Movement Therapy, em utentes com sequelas de Acidente Vascular Encefálico, até 9 meses

O Acidente Vascular Encefálico é uma das principais causas de morte, tornando-se cada vez mais iminente processos de reabilitação que minimizem as sequelas, nomeadamente as limitações do membro superior que dificultam o envolvimento em atividades da vida diária. O Constraint-Induced Movement Therapy, surge como uma abordagem que incrementa o uso do membro superior mais afetado. A presente investigação trata-se de um estudo de casos múltiplos. Pretende-se verificar se existem melhorias na funcionalidade do membro superior mais afetado, analisar em que atividades da vida diária são visíveis melhorias funcionais e compreender se o maior envolvimento nas atividades diárias está diretamente relacionado com a melhoria na capacidade funcional. Pretende-se ainda que os valores obtidos no Wolf Motor Function Test sejam um contributo para a sua validação para a população portuguesa. Utilizou-se um questionário para recolha de dados pessoais e clínicos (amplitudes de movimento, dor e espasticidade); o Wolf Motor Function Test e o Action Research Arm Test para verificar a funcionalidade do membro superior mais afetado; e a Motor Activity Log que avalia o envolvimento em atividades da vida diária. O grupo é constituído por 3 utentes que sofreram um primeiro Acidente Vascular Encefálico até 9 meses de evolução, internados na Santa Casa da Misericórdia de Monção e que cumpriam os critérios de inclusão. O programa foi implementado três horas/dia, durante 10 dias, mantendo a restrição no membro superior menos afetado durante 90% do dia acordado. Como se trata de um estudo de casos múltiplos, analisou-se cada participante individualmente e verificou-se a diferença entre os resultados finais e iniciais para cada uma das variáveis. Os resultados obtidos revelam ganhos na amplitude de movimento, velocidade de execução e capacidade funcional do membro superior mais afetado, nomeadamente nas funções de preensão e pinça da mão, bem como se testemunhou minimização do fenómeno learned nonuse. Verificaram-se ganhos funcionais em todos os participantes nas atividades da vida diária apesar de serem diferentes de participante para participante. Dois participantes afirmaram que voltariam a participar no programa.Conclui-se, assim que a técnica resulta em ganhos funcionais nestes utentes, indicando um caminho alternativo a outras abordagens de reabilitação.

Stiffness da tibiotársica em sujeitos com Acidente Vascular Encefálico - processo de raciocínio clínico

regula a posição do corpo no espaço, sendo um pré-requisito para o movimento. À periferia este processo de Controlo Postural pode ser identificado também através da variação do stiffness. O Acidente Vascular Encefálico apresenta-se como a patologia onde os sujeitos são referenciados como tendo alteração do stiffness, e poderão verificar-se modificações nesta variável no âmbito da reabilitação neuro-motora. Objetivo: Descrever o comportamento do stiffness da tibiotársica, nos dois membros inferiores, em indivíduos pós Acidente Vascular Encefálico, face a uma intervenção em fisioterapia baseada num processo de raciocínio clínico. Métodos: 5 sujeitos participaram no estudo, tendo sido implementado um programa de reabilitação para cada um dos sujeitos, por um período de 3 meses, com 2 momentos de avaliação (M0 e M1). O torque e a amplitude articular da tibiotársica foi monitorizada, através do dinamómetro isocinético, durante o movimento passivo de dorsiflexão, a diferentes velocidades (5º/s, 1º/s e 0,25º/s) A atividade eletromiográfica dos músculos Gastrocnémio Interno e Solear foi também recolhida. O valor de stiffness foi calculado através da relação torque/posição. Resultados: Em todos os sujeitos em estudo verificou-se que de uma forma geral o stiffness do membro contralateral à lesão apresentou uma modificação no sentido da diminuição em todas as amplitudes em M1. Nos sujeitos A e C, verificou-se que o stiffness do membro ipsilateral apresentou uma modificação no sentido da diminuição em M1 (em amplitudes intermédias). Nos sujeitos B, D e E o stiffness não apresentou modificações. O stiffness não variou com a velocidade. Conclusão: O stiffness apontou para uma diminuição, nos sujeitos em estudo no membro contralateral à lesão e no membro ipsilateral à lesão nos sujeitos A e C em amplitudes intermédias.