10 resultados para Managerial implications from mobile advertising performance

em Repositório Científico do Instituto Politécnico de Lisboa - Portugal


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This paper presents the project of a mobile cockpit system (MCS) for smartphones, which provides assistance to electric bicycle (EB) cyclists in smart cities' environment. The presented system introduces a mobile application (MCS App) with the goal to provide useful personalized information to the cyclist related to the EB's use, including EB range prediction considering the intended path, management of the cycling effort performed by the cyclist, handling of the battery charging process, and the provisioning of information regarding available public transport. This work also introduces the EB cyclist profile concept, which is based on historical data analysis previously stored in a database and collected from mobile devices' sensors. From the tests performed, the results show the importance of route guidance, taking into account the energy savings. The results also show significant changes on range prediction based on user and route taken. It is important to say that the proposed system can be used for all bicycles in general.

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Wyner - Ziv (WZ) video coding is a particular case of distributed video coding (DVC), the recent video coding paradigm based on the Slepian - Wolf and Wyner - Ziv theorems which exploits the source temporal correlation at the decoder and not at the encoder as in predictive video coding. Although some progress has been made in the last years, WZ video coding is still far from the compression performance of predictive video coding, especially for high and complex motion contents. The WZ video codec adopted in this study is based on a transform domain WZ video coding architecture with feedback channel-driven rate control, whose modules have been improved with some recent coding tools. This study proposes a novel motion learning approach to successively improve the rate-distortion (RD) performance of the WZ video codec as the decoding proceeds, making use of the already decoded transform bands to improve the decoding process for the remaining transform bands. The results obtained reveal gains up to 2.3 dB in the RD curves against the performance for the same codec without the proposed motion learning approach for high motion sequences and long group of pictures (GOP) sizes.

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Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

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This paper seeks to investigate the effectiveness of sea-defense structures in preventing/reducing the tsunami overtopping as well as evaluating the resulting tsunami impact at El Jadida, Morocco. Different tsunami wave conditions are generated by considering various earthquake scenarios of magnitudes ranging from M-w = 8.0 to M-w = 8.6. These scenarios represent the main active earthquake faults in the SW Iberia margin and are consistent with two past events that generated tsunamis along the Atlantic coast of Morocco. The behavior of incident tsunami waves when interacting with coastal infrastructures is analyzed on the basis of numerical simulations of near-shore tsunami waves' propagation. Tsunami impact at the affected site is assessed through computing inundation and current velocity using a high-resolution digital terrain model that incorporates bathymetric, topographic and coastal structures data. Results, in terms of near-shore tsunami propagation snapshots, waves' interaction with coastal barriers, and spatial distributions of flow depths and speeds, are presented and discussed in light of what was observed during the 2011 Tohoku-oki tsunami. Predicted results show different levels of impact that different tsunami wave conditions could generate in the region. Existing coastal barriers around the El Jadida harbour succeeded in reflecting relatively small waves generated by some scenarios, but failed in preventing the overtopping caused by waves from others. Considering the scenario highly impacting the El Jadida coast, significant inundations are computed at the sandy beach and unprotected areas. The modeled dramatic tsunami impact in the region shows the need for additional tsunami standards not only for sea-defense structures but also for the coastal dwellings and houses to provide potential in-place evacuation.

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The aim of this paper is to evaluate the influence of the crushing process used to obtain recycled concrete aggregates on the performance of concrete made with those aggregates. Two crushing methods were considered: primary crushing, using a jaw crusher, and primary plus secondary crushing (PSC), using a jaw crusher followed by a hammer mill. Besides natural aggregates (NA), these two processes were also used to crush three types of concrete made in laboratory (L20, L45 e L65) and three more others from the precast industry (P20, P45 e P65). The coarse natural aggregates were totally replaced by coarse recycled concrete aggregates. The recycled aggregates concrete mixes were compared with reference concrete mixes made using only NA, and the following properties related to the mechanical and durability performance were tested: compressive strength; splitting tensile strength; modulus of elasticity; carbonation resistance; chloride penetration resistance; water absorption by capillarity; water absorption by immersion; and shrinkage. The results show that the PSC process leads to better performances, especially in the durability properties. © 2014 RILEM

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Although the computational power of mobile devices has been increasing, it is still not enough for some classes of applications. In the present, these applications delegate the computing power burden on servers located on the Internet. This model assumes an always-on Internet connectivity and implies a non-negligible latency. The thesis addresses the challenges and contributions posed to the application of a mobile collaborative computing environment concept to wireless networks. The goal is to define a reference architecture for high performance mobile applications. Current work is focused on efficient data dissemination on a highly transitive environment, suitable to many mobile applications and also to the reputation and incentive system available on this mobile collaborative computing environment. For this we are improving our already published reputation/incentive algorithm with knowledge from the usage pattern from the eduroam wireless network in the Lisbon area.

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This research aims at analysing the mechanical performance of concrete with recycled aggregates (RA) from construction and demolition waste (CDW) from various locations in Portugal. First the characteristics of the various aggregates (natural and recycled) used in the production of concrete were thoroughly analysed. The composition of the RA was determined and several physical and chemical tests of the aggregates were performed. In order to evaluate the mechanical performance of concrete, compressive strength (in cubes and cylinders), splitting tensile strength, modulus of elasticity and abrasion resistance tests were performed. Concrete mixes with RA from CDW from several recycling plants were evaluated, in order to understand the influence that the RA's collection point, and consequently their composition, has on the characteristics of the mixes produced. The analysis of the mechanical performance allowed concluding that the use of RA worsens most of the properties tested, especially when fine RA are used. On the other hand, there was an increase in abrasion resistance when coarse RA were used. In global terms, the use of this type of aggregates, in limited contents, is viable from a mechanical viewpoint. (C) 2015 Elsevier Ltd. All rights reserved.

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The aim of this paper is to evaluate the influence of the crushing process used to obtain recycled concrete aggregates on the performance of concrete made with those aggregates. Two crushing methods were considered: primary crushing, using a jaw crusher, and primary plus secondary crushing (PSC), using a jaw crusher followed by a hammer mill. Besides natural aggregates (NA), these two processes were also used to crush three types of concrete made in laboratory (L20, L45 e L65) and three more others from the precast industry (P20, P45 e P65). The coarse natural aggregates were totally replaced by coarse recycled concrete aggregates. The recycled aggregates concrete mixes were compared with reference concrete mixes made using only NA, and the following properties related to the mechanical and durability performance were tested: compressive strength; splitting tensile strength; modulus of elasticity; carbonation resistance; chloride penetration resistance; water absorption by capillarity; water absorption by immersion; and shrinkage. The results show that the PSC process leads to better performances, especially in the durability properties.

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The objective of this research is the production of concrete with recycled aggregates (RA) from various CDW plants around Portugal. The influence of the RA collection location and consequently of their composition on the characteristics of the concrete produced was analysed. In the mixes produced in this research RA from five plants (Valnor, Vimajas, Ambilei, Europontal and Retria) were used: in three of them coarse and fine RA were analysed and in the remaining ones only coarse RA were used. The experimental campaign comprised two tests in fresh concrete (cone of Abrams slump and density) and eight in hardened concrete (compressive strength in cubes and cylinders, splitting tensile strength, modulus of elasticity, water absorption by immersion and capillarity, carbonation and chloride penetration resistance). It was found that the use of RA causes a quality decrease in concrete. However, there was a wide results scatter according to the plant where the RAs were collected, because of the variation in composition of the RA. It was also found that the use of fine RA causes a more significant performance loss of the concrete properties analysed than the use of coarse RA. © (2015) Trans Tech Publications, Switzerland.

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Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.