Seeing films: audiences reaction to local cultural products

This paper discusses the results of a large survey conducted in 2006 on the perception Portuguese movies’ audiences have of their own locally produced films. Audience’s reception of locally produced films is marked by the rejection of the consumption of these objects as a result of a bias against locally produced cultural artefacts. The prejudice shaping this relationship, not only demands for new cultural and social politics, but also raises a number of questions on local and European media industry’s ability to cope with its own audiences’ expectations. Finally, broader considerations are made on the different ways contemporary audiences are shaping media technologies, and their respective cultural artefacts, through their own use and reception of those technologies and artefacts.

A natureza do ciúme

RESUMO:O presente estudo tem como objectivo a compreensão do ciúme como fenómeno e sua génese, e verificar como cada um dos sexos se expressa na vivência do ciúme e a consequente relevância para cada um deles. Foi utilizada uma amostra de 210 jovens adultos de ambos os sexos, com idades compreendidas entre os 17 e os 35 anos, que preencheram um protocolo de investigação que incluía um questionário de dados demográficos e historial dos relacionamentos amorosos e sexuais, um de reacções emocionais à infidelidade do parceiro, a Chornic Jealousy Scale (White, 1981), a Multidimensional Jealousu Scale (Pfeiffer & Wong, 1989), Reactive and Suspicious Jealousy Scale (Rydell & Bringle, 2003). Foram encontradas diferenças entre géneros no que respeita às reacções emocionais face a uma potencial infidelidade, sendo que os homens consideraram pior uma infidelidade sexual e as mulheres uma infidelidade emocional. Foram ainda encontradas diferenças entre os sexos na forma como vivenciavam o ciúme, sendo que as mulheres revelaram ser mais ciumentas em todas as escalas de ciúme, com a excepção do ciúme reactivo, onde comparativamente aos homens se verificou inferior. ABSTRACT: The goal of the present study is to understand jealousy as a phenomenon and its origins, and verify how each gender expresses it and the consequent relevance to both of them. For this purpose, we considered a sample of 210 young adults of both sexes, aged between 17 and 35 years, who completed a research protocol which included a questionnaire of demographic data and a report of love and sexual relationships, a scale of emotional reactions to partners infidelity; the Jealousy Chronic Scale (White, 1981), the Multidimensional Scale Jealousy (Pfeiffer & Wong, 1989), Reactive and Suspicious Jealousy Scale (Rydell & Bringle, 2003). Gender differences were found in what concerns emotional reaction to a potential infidelity: men considered sexual infidelity as being the worst, whereas women pointed out emotional infidelity. Differences were also found in the way they experienced jealousy: women proved to be more jealous on all scales, with the exception of reactive jealousy.