Profiles of digital TV adopters in the switchover context in Portugal

In order to conduct a successful transition from analogue terrestrial television to full digital terrestrial television it is essential to identify what are the most significant drivers and barriers for adoption among the impacted population. Also importantly, it is to segment the population according with their attitudes towards digital TV, their awareness about the switchover process and intention of adopting digital TV, among other relevant topics. The tradition of profiles definition based on the adoption and rejection of innovations can be traced back to Beal & Bohlen, who proposed five categories of innovation adopters based on the time of adoption, with significant differences in selected personal and social characteristics: the innovators, the early adopters, the early majority, the majority and non-adopters. Later, Rogers would propose similar categories of adopters that became the standard for years to come: the innovators, the early adopters, the early majority, the late majority and the laggards. While helpful, these traditional innovation adopters’ profiles do not totally grasp the complexities of the adoption of an innovation such as digital TV, particularly in mandatory settings. In this paper we will propose a classification of adopters of digital TV in Portugal, based on the results of one of the four empirical studies of the research project ADOPT-DTV, namely, the quantitative inquiry administered to a representative sample of the Portuguese population. The paper will be concluded with a brief discussion of results and the enumeration of the next steps of the research project.

Elementos-Chave para a Gestão Eficaz da Emergência num Complexo Educativo

Planos de emergência bem sucedidos devem ser funcionais, realistas, amigos do utilizador e inteligíveis. Este estudo descritivo tem como objetivo analisar a implementação de Medidas de Autoproteção (que passou a ser obrigatória, em Portugal, desde 2009) durante um período de cinco anos, num grande complexo escolar ocupado por 500 funcionários e 3000 crianças/alunos. Este estabelecimento de ensino consiste em vários edifícios desde a creche ao ensino secundário e está classificado numa categoria de risco de incêndio muito elevada. Desde 2009 até 2012 foram realizadas sessões de formação destinadas aos alunos e funcionários, bem como ações de formação sobre combate a incêndios e evacuação para as equipas de segurança. Como os exercícios de evacuação são cruciais para testar o plano de emergência e familiarizar o pessoal com as tarefas, todos os anos são realizados Simulacros de Incêndio. A fim de avaliar a sua eficácia foram recolhidos dados através de observação não participante, fotos e vídeos. A gestão de emergência neste estabelecimento escolar evidenciou ir para além das exigências legais e, ao dar um bom exemplo, tanto na escola como na comunidade, contribuiu para aumentar a segurança dos alunos e das suas famílias. / Successful emergency plans must be functional, realistic, user-friendly and understandable. This descriptive study aims to analyse the implementation of Fire Self-Protection Measures (which became mandatory, in Portugal, since 2009) during a five-year period in a large school compound occupied by 500 employees and 3000 children/students. This educational facility consists of several buildings from nursery school to high school and it’s classified in a very high fire risk category. Since 2009 until 2012 we carried out training sessions for students and school staff, as well as training courses about fire fighting and evacuation, for safety teams. Because evacuation drills are crucial for testing the emergency plan and to familiarize personnel with tasks, each year we do properly conducted fire drills. In order to evaluate it’s effectiveness, we collected data through non-participant observation, photos and videos. The school emergency management has proven to go beyond the legal requirements and by setting a good example both in school and community, it enhances the safety of students and their families.