''Maria da Penha vai à escola?'' Representações sociais de jovens do ensino médio sobre a violência doméstica contra a mulher

RESUMO:Este trabalho teve como objetivo identificar as Representações Sociais dos jovens do Ensino Médio sobre a Violência Doméstica Contra a Mulher. A metodologia deste estudo investigativo foi pautada sobre os pilares da pesquisa qualitativa de caráter exploratório e descritivo. A primeira série do ensino médio, de duas escolas localizadas no centro da cidade de João Pessoa, uma da instância pública estadual e outra de capital privado, constituiu o universo da pesquisa. Os sujeitos 12 meninos e 12 meninas abrangeram a faixa etária entre 14 e 20 anos de idade. O marco teórico foi sistematizado de forma a atender os questionamentos pertinentes à pesquisa e composto de estudiosos e pesquisadores nas áreas das Representações Sociais, da Violência Doméstica Contra a Mulher e sobre a Lei Maria da Penha. O grupo focal, a entrevista semi-estruturada e a análise de conteúdo foram os instrumentos utilizados para a coleta e análise dos dados recolhidos. As informações e dados coletados foram organizados de acordo com as técnicas de grupo realizadas nas oficinas de ideias dos dois encontros do grupo focal e as entrevistas individuais. A partir da análise dos resultados verificou-se nas representações sociais dos jovens da 1ª série do ensino médio sobre a violência doméstica contra a mulher que eles têm consciência da gravidade social que esta conduta delitiva representa. Mostram estar cientes das causas e consequências deste tipo de violência, sabendo também apontar medidas preventivas em âmbito escolar e social de um modo geral além de saber atribuir competências a órgãos públicos nesta tarefa. ABSTRACT: This work was developed to identify the Social Representations of young high school students about domestic violence against women. The methodology of this investigative study was based on qualitative research pillars of exploratory and descriptive kind. The first year of high school, from two schools located in the centre of João Pessoa city, one public and another private composed the search universe. The subjects were 12 boys and 12 girls from the age of 14 to 20. The theoretical mark was systematized to meet relevance to research inquiries and was composed by scholars and researchers in the areas of Social Representations Theory, Domestic Violence Against Women and Maria da Penha Law. Focus group, semi-structured interview and analysis content were instruments used for compilation and analysis of data collected. The information and data collected have been organized according to techniques of group performed in the workshops of ideas during the two focal group meetings and individual interviews. Based on the analysis of results found through Social Representations Theory in young people of 1st grade high school about domestic violence against women, they are aware of the social gravity that this delictive conduct represents, demonstrate to be conscious of causes and consequences of this kind of violence and make out preventive measures in scholastic and social reach in a general view, besides the attribution of skills to public agencies concerning this task.

Attention and selection behavior on ‘universal search’ result pages

The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets with a huge variety of offers and little possibility of differentiation, providers can gain a decisive competitive advantage by user oriented interfaces. A precondition for this is that relevant information can be obtained for entrepreneurial decisions in this regard. To test how users of universal search result pages use those pages and pay attention to different elements, an eye tracking experiment with a mixed design has been developed. Twenty subjects were confronted with search engine result pages (SERPs) and were instructed to make a decision while conditions “national vs. international city” and “with vs. without miniaturized Google map” were used. Different parameters like fixation count, duration and time to first fixation were computed from the eye tracking raw data and supplemented by click rate data as well as data from questionnaires. Results of this pilot study revealed some remarkable facts like a vampire effect on miniaturized Google maps. Furthermore, Google maps did not shorten the process of decision making, Google ads were not fixated, visual attention on SERPs was influenced by position of the elements on the SERP and by the users’ familiarity with the search target. These results support the theory of Amount of Invested Mental Effort (AIME) and give providers empirical evidence to take users’ expectations into account. Furthermore, the results indicated that the task oriented goal mode of participants was a moderator for the attention spent on ads. Most important, SERPs with images attracted the viewers’ attention much longer than those without images. This unique selling proposition may lead to a distortion of competition on markets.

Visual efficiency detection index : a new composite measure of visual search

Visual search is an important component of our interaction with our surroundings, allowing us to successfully identify external cues that impact our spatial navigation. Previous research has established fixation duration, fixation count, saccade velocity, and saccade amplitude as important indices of visual search. We examined the Visual Efficiency Detection Index (VEDI) comprising multiple aspects of visual search performance into a single measure of global visual performance. Forty participants, 10 adults ages 22-48, and children ages 6, 8, and 10, completed tests of working memory and visual search in response to stimuli relevant to pedestrian decision making. Results indicated VEDI statistically relates to established indices of visual search in relation to their interpretability for human performance. The VEDI was also sensitive to developmental differences in visual search performance, suggesting insight to its utility in the developmental psychological literature.