ARX, model thinking: taxonomy and operativity of an architectural process

The purpose of this work was to establish a taxonomy of hand made model construction as a platform for an approach to project an operative method in architecture. It was therefore studied and catalogued in a systematic approach a broad model production in the work of ARX. A wide range of families and sub-families of models were found, with different purposes according to each phase of development, from searching steps for a new possible configuration to detailed refined decisions. This working method revealed as most relevant characteristics, the grounds for a potential personal reflection and open discussion on project method, its flexibility on space modeling, an accuracy on the representation of real construction situations and its constant and stimulating opening to new suggestions. This research helped on a meta-reflection about this method, having been useful on creating a consciousness of processes that pretend to become an autonomous language, knowledge that might become useful to those who pretend to implement a haptic modus operandi in the work of an architectural project.

Profiles of digital TV adopters in the switchover context in Portugal

In order to conduct a successful transition from analogue terrestrial television to full digital terrestrial television it is essential to identify what are the most significant drivers and barriers for adoption among the impacted population. Also importantly, it is to segment the population according with their attitudes towards digital TV, their awareness about the switchover process and intention of adopting digital TV, among other relevant topics. The tradition of profiles definition based on the adoption and rejection of innovations can be traced back to Beal & Bohlen, who proposed five categories of innovation adopters based on the time of adoption, with significant differences in selected personal and social characteristics: the innovators, the early adopters, the early majority, the majority and non-adopters. Later, Rogers would propose similar categories of adopters that became the standard for years to come: the innovators, the early adopters, the early majority, the late majority and the laggards. While helpful, these traditional innovation adopters’ profiles do not totally grasp the complexities of the adoption of an innovation such as digital TV, particularly in mandatory settings. In this paper we will propose a classification of adopters of digital TV in Portugal, based on the results of one of the four empirical studies of the research project ADOPT-DTV, namely, the quantitative inquiry administered to a representative sample of the Portuguese population. The paper will be concluded with a brief discussion of results and the enumeration of the next steps of the research project.

Il silenzio e l’umanità autentica : antropologia ed etica fra Montaigne e Heidegger

During the long history of Western thought, silence has always represented the main condition for the development of a deep meditation about the Self. Through this activity, which could seem to be in contrast with social life and philosophical praxis, several thinkers have tried to reach the spiritual nature of human beings. However, when they had to assign a foundation to it, the same meditation, which had started from the same bases, brought them to opposite conclusions. The motive for this divergence is grounded on the fact that materiality is not the only component that constitutes silence, since it has indeed a complex nature and so it consists also of an immaterial part. In addition, this inner and more hidden aspect could only be perceived through a direct contact that is rarely and personally achieved. As a consequence of this complexity, beside an interpretation of silence as a manifestation of God’s voice and a proof of the transcendent peculiarity of human beings, another reading has developed along a parallel path. This interpretation has represented silence as an expression of an utterly immanent spirituality that characterizes humanity. Two authors, in particular, can exhibit this frequently forgotten second stream of Western thought that has unceasingly run from Hellenistic age to contemporary culture: they are Michel de Montaigne and Martin Heidegger. This essay seeks to rebuild this long and complex plot of the history of Western thought through the texts’ recourse. At the same time, it seeks to grasp, in the relationship between men and silence, some fundamental prerequisites that could be considered absolutely necessary in order to design an anthropology and, consequently, an ethics with the characteristics of a recovered authenticity. These two renovated categories, according to the immanent feature of silence, have their own justification exclusively in the voice of human conscience and their purpose lies precisely in the relationship with others.

A farmácia e a cosmética no século XIX em Portugal

Os cosméticos sempre estiveram presentes desde os primórdios da Humanidade, existindo actualmente uma enorme panóplia de produtos ao alcance dos consumidores. Desde sempre o homem se preocupou com a sua aparência e para tal utilizou os cosméticos como forma de realçar a sua beleza. Durante o século XIX a área dos cosméticos e da farmácia sofreu uma grande evolução devido à revolução industrial e ao aparecimento de novas tecnologias. No século XIX surgiram pela primeira vez métodos de eliminação de rugas, de embelezamento do rosto e na higiene deu-se importância aos banhos com a criação dos balneários públicos. A crescente procura de beleza levou à criação de produtos cosméticos diversos, alguns dos quais perigosos para a saúde, sendo este um dos pontos a abordar nesta tese. Os cosméticos serão abordados como um bem de luxo num país que vivia em extrema pobreza. Serão abordados outros pontos como a importância de produtos cosméticos estrangeiros e efectuar-se-á uma comparação entre um cosmético actual e um do século XIX. A Farmácia em Portugal sofreu profundas alterações no século XIX. A botica deu lugar à farmácia e a produção de medicamentos que anteriormente era feita artesanalmente, passou a ser feita industrialmente. A extinção das ordens religiosas em Portugal em 1834 foi crucial para o desenvolvimento das farmácias. O encerramento das farmácias dos mosteiros originou uma maior viabilização e abrangência territorial dos estabelecimentos privados. Este foi o momento na história da farmácia em Portugal que levou à formação do associativismo. O avanço da produção científica e da literatura técnico profissional que se verificava por toda a Europa também se repercutiu em Portugal. Como exemplo da Literatura Farmacêutica Portuguesa neste século temos a publicação do Codigo Pharmaceutico lusitano. Com o surgimento da era industrial e consequente aumento dos bens produzidos, aperfeiçoou-se a técnica publicitária que deixou de ser unicamente informativa para ser mais persuasiva e agressiva levando o consumidor a comprar. Com esta tese de mestrado tenta-se demonstrar o impacto da revolução industrial no Farmacêutico em Portugal e avaliar a sua resposta às necessidades de mercado. O profissional de saúde deverá apreender rapidamente conhecimento de modo a não perder a sua identidade.