SME’s Alliance Dynamics in the Mobile Marketing Industry

This paper presents a case study of the two similar sized, new, technology-based firms acting as alliance partners in the Mobile commerce industry. The analysis describes how the alliance dynamics in our case study relate to seminal research in the field of business alliance formation. Contrary to the established predictions we find that the negative influence on alliance performance described as a consequence of the dissolved routinized alliance pattern by seminal authors is not present. At the same time, the case study shows that internalization of complementary assets does not by necessity result in dissolution of the business alliance as argued from a resource and competence based perspective.

Musem Training Institute - its current status

Museum Training Institute: Kershaw House, 55 Well Street, Bradford, BD1 5PS Britain’s system of vocational training and qualifications has been undergoing a fundamental revolution in recent years. The single most important feature of this revolution is the concept of competence - the ability to perform to the standards required in employment. It is in recognition of this ability that National and Scottish Vocational Qualifications are awarded.