Drivers and barriers to digital television adoption in Portugal: the perspectives of the TV viewers and other main stakeholders

To understand what are the most significant factors for digital TV adoption by the Portuguese population in the switchover context is the main goal of the research project here presented. In April 26, 2012, the analogue terrestrial television switchoff is planned to occur in Portugal, according to the schedule published by the national telecommunication regulator Anacom. Digital terrestrial TV was launched in the country in April 2009, making Portugal one of the countries with a more ambitious schedule – or risky, depending on the perspective - for the full transition from analogue to digital terrestrial television. In this paper we will start by presenting the research project’s objectives, theoretical framework and research design. Next, we will present first results of the project focused on the barriers and drivers to digital TV adoption from two of the empirical studies which integrate it, namely, the quantitative inquiry administered to a representative sample of the Portuguese population and interviews with main stakeholders in the area of digital TV in Portugal. The perspectives of the television viewers are compared with other main stakeholders in this process. The paper will be concluded with a brief discussion of these results and a brief enumeration of next steps for the project.

Incentives and Barriers to the Adoption of Digital Terrestrial Television in Portugal: Perspectives of the stakeholders involved in the transition process

The success of the transition from analogical terrestrial television to digital terrestrial television – process also known as switch-over – requires the identification of barriers and drivers among the impacted population. Therefore, the study in which this article is based had as main purpose to understand exactly what are those barriers, in order to produce a valid contribution to the several decision makers, and to be able to contribute to a more inclusive television, accessible and transversal to the whole of the population. In that sense, one of the phases of the project consisted in several interviews to key stakeholders in the transition process, the results of which and subsequent recommendations are presented in this article.

Valores sociais e cidadania organizacional : um estudo com voluntários

Este estudo visa investigar a relação entre os Valores Sociais e os Comportamentos de Cidadania Organizacional. O objetivo para este estudo é procurar perceber a relação entre os valores sociais e o comportamento de cidadania organizacional. Em particular pretende-se testar a hipótese de que quanto mais elevados os valores de auto transcendência e de abertura à mudança, maior tendência para haver manifestação de comportamentos de cidadania organizacional em voluntários, assim como quanto mais valores de auto transcendência, maior a motivação para praticar voluntariado e, quanto maior a motivação, maior tendência para a manifestação de comportamentos de cidadania organizacional. Para testar estas hipóteses recorreu-se a um estudo correlacional, com uma amostra de 52 voluntários de várias associações, com idades compreendidas entre os 13 e os 58 anos de idade e de ambos os sexos, que responderam a 2 questionários: um para medir os valores sociais e outro para medir os comportamentos de cidadania organizacional e três questões sobre motivação para o voluntariado. Os resultados obtidos revelam correlação positiva entre a dimensão dos valores de Auto transcendência e todas as dimensões do Comportamento de Cidadania Organizacional, bem como a motivação ser um fator que influencia a manifestação de comportamentos de cidadania organizacional.