Tourism representation and semiotics : directions for future research

O objectivo desta breve nota de pesquisa é dar a conhecer ao leitor um método de pesquisa científica em turismo relativamente pouco utilizado mas com um grande potencial - a análise semiótoca, ou análise semiótica de conteúdo. Conquanto existam alguns estudos em que a análise semiótica é utilizada como método de pesquisa científica, nomeadamente na área da representação turística, o seu potencial permanece relativamente pouco explorado. Esta nota de pesquisa sumariza a literatura relevante nesta área, sublinha a sua importância, e apresenta uma série de possíveis avenidas de pesquisas futuras. Implicações práticas e académicas desta linha de inquérito são discutidas no final do artigo.

Eye tracking data representation and visualization : on information and communication studies at CETAC.MEDIA

Eye tracking has become a preponderant technique in the evaluation of user interaction and behaviour with study objects in defined contexts. Common eye tracking related data representation techniques offer valuable input regarding user interaction and eye gaze behaviour, namely through fixations and saccades measurement. However, these and other techniques may be insufficient for the representation of acquired data in specific studies, namely because of the complexity of the study object being analysed. This paper intends to contribute with a summary of data representation and information visualization techniques used in data analysis within different contexts (advertising, websites, television news and video games). Additionally, several methodological approaches are presented in this paper, which resulted from several studies developed and under development at CETAC.MEDIA - Communication Sciences and Technologies Research Centre. In the studies described, traditional data representation techniques were insufficient. As a result, new approaches were necessary and therefore, new forms of representing data, based on common techniques were developed with the objective of improving communication and information strategies. In each of these studies, a brief summary of the contribution to their respective area will be presented, as well as the data representation techniques used and some of the acquired results.

Memory and power : two movements

The institutions that work with the preservation and diffusion of cultural heritage - be them archive, libraries, museums, art galleries or cultural centres - present a certain discourse about reality. To understand this discourse, composed by sound and silence, by fullness and emptiness, by presence and absence, by remembrance and forgetting, an operation is implied, not only with the enunciation of speech and its gaps, but also the comprehension of that which causes to speak, of who is speaking and of the point whence one speaks. Preservation and destruction, or, in another way, conservation and loss, walk hand in hand in the arteries of life. As suggested by Nietzsche (1999, p.273), it is impossible to live without loss, it is entirely impossible to live avoiding destruction to play its game and drive the dynamics of life on. However, by means of a kind of tautological argument, one often justifies preservation by the imminence of loss and memory by the threat of forgetting. Thus, one ceases to consider that the game and the rules of the game between forgetting and memory are not fed by themselves and that preservation and destruction are not opposed in a deadly duel, but instead they complement one another and are always at the service of subjects that build themselves and are built through social practices. To indicate that memories and forgettings can be sown and cultivated corroborates the importance of working towards the denaturalisation of these concepts and towards the understanding that they result from a construction process also involving other forces, such as: power. Power is a sower, a promoter of memories and forgettings.

Lugares Sagrados: Corpo e Sensualidade no Cinema

In film, Eros manifests itself in the image temporality to wake the sensation up. But the image needs to remain ambiguous to suggest and not to show. In suggesting, it maintains a distance between the body representation and its sensuality. In showing, the image may turn into another genre: the obscene or the pornographic one. That is why Eros has a sacred place in film because it always maintains a veil upon its presentation: the body exteriority and interiority become mystery. It is the filmic "aura" of Eros.

Maus tratos na infância e relação com a memória, a afectidade negativa e positiva

RESUMO: A presente investigação tem por objectivo estudar a relação entre os maus tratos na infância, a memória, e a afectividade negativa e positiva, em jovens residentes (N=55) em diversos LIJ e RA de duas Instituições da Grande Lisboa, comparando-os com um grupo de controlo (N= 39), de duas Escolas, uma Básica e outra Secundária, também da Grande Lisboa. Foram recolhidas respostas de 47 rapazes e 47 raparigas entre os 12 e os 16 anos, com uma média etária de 14.47 (DP= 1.37). As medidas utilizadas foram a Figura Complexa de Rey, para avaliação da Memória e o PANAS C, para a Afectividade Negativa e Positiva. A análise dos dados permitiu concluir que existem diferenças estatisticamente significativas entre os dois grupos para as dimensões em estudo, tendo piores resultados os jovens que sofreram maus tratos na infância o que corrobora a literatura sobre os danos causados por aqueles, a nível do sistema límbico, sede da afectividade e da memória. ABSTRACT: The present investigation aims at studying the relation between maltreatment in childhood, memory, negative and positive affectivity in youngsters (N=55) living in several Childhood and Youth Homes, as well as in Host Residences of two Institutions located in Greater Lisbon, in comparison to a control group (N=39) of two Schools, an Elementary School and a High School, also located in Greater Lisbon. Answers have been collected from 47 boys and 47 girls, between 12 and 16 years old, with an average range of 14.47 years old (SD= 1.37). The measures used were the Rey Complex Figure, for Memory assessment and PANAS C, for Positive and Negative Affectivity. The data analysis has enabled to conclude that there are statistically significant differences between these two groups for the dimensions in study, having worst results the youngsters that have suffered from maltreatment, confirming the reading about damages caused by it, at limbic system level, the seat of affectivity and memory.