6 resultados para Marketing of fear

em ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal


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Inside the stones of its most famous buildings, Évora keeps mysteries and secrets which constitute the most hidden side of its cultural identity. A World Heritage site, this town seems to preserve, in its medieval walls, a precious knowledge of the most universal and ancient human emotion: fear. Trying to transcend many of its past and future fears, some of its historical monuments in Gothic style were erected against the fear of death, the most terrible of all fears, which the famous inscription, in the Bones Chapel of the Church of São Francisco, insistently reminds us, through the most disturbing words: “Nós ossos que aqui estamos pelos vossos esperamos”. If the first inquisitors worked in central Europe (Germany, northern Italy, eastern France), later the centres of the Inquisition were established in the Mediterranean regions, especially southern France, Italy, Portugal, and Spain. Consequently, the roots of fear in Évora are common to other towns, where the Inquisition developed a culture of fear, through which we can penetrate into the dark side of the Mediterranean, where people were subjected to the same terrifying methods of persecution and torture. This common geographical and historical context was not ignored by one of the most famous masters of American gothic fiction, Edgar Allan Poe. Through the pages of The Pit and the Pendulum, readers get precise images of the fearful instruments of terror that were able to produce the legend that has made the first grand inquisitor, Tomas de Torquemada, a symbol of ultimate cruelty, bigotry, intolerance, and religious fanaticism, which unfortunately are still the source of our present fears in a time when religious beliefs can be used again as a motif of war and destruction. As Krishnamurti once suggested, only a fundamental realization of the root of all fear can free our minds.

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The maritime piracy included a wide variety of associated criminal activities including attack and confiscation of vessels and merchandise, imprisonment or torturing of merchants and rulers in sea-space in return for ransom money, attack and raiding of coastal trading centers and villages, creation of fear and terror in chief channels of navigation and attacking commercial competitors as a strategy to weaken the trading ability and the wealth-mobilizing ability of their rivals. All this applied to coastal south west India during the period under study. The merchant chiefs of Cannanore like Mamale Marakkar and later under Poca Amame (Pokar Ahamad) and Pocarallee (Pokar Ali) were some of the better known protagonists that the Portuguese had to deal with. But the Malabar corsairs had their corresponding English and Sicilian corsairs in the Mediterranean.

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Snakes are thought as fear-relevant stimuli (biologically prepared to be associated with fear) which can lead to an enhanced attentional capture when compared fear-irrelevant stimuli. Inherent limitations related to the key-press behaviour might be bypassed with the measurement of eye movements, since they are more closely related to attentional processes than reaction times. An eye tracking technique was combined with the flicker paradigm in two studies. A sample of university students was gathered. In both studies, an instruction to detect changes between the pair of scenes was given. Attentional orienting for the changing element in the scene was analyzed, as well the role of fear of snakes as a moderator variable. The results for both studies revealed a significant shorter time to first fixation for snake stimuli when compared to control stimuli. A facilitating effect of fear of snakes was also found for snakes, presenting the highly fear participants a shorter a time to first fixation for snake stimuli when compared to low-feared participants. The results are in line with current research that supports the advantage of snakes to grab attention due their evo-biological significance.

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RESUMO: O presente trabalho tem por objective o estudo da problemática das alterações induzidas pela internet na gestão comercial das unidade hoteleiras portuguesas. O estudo desenvolveu-se em duas fases. Na primeira, através de pesquisa e revisão bibliográfica, procedeu-se aà teorização dos conceitos e técnicas abordadas. A segunda assentou num trabalho de investigação realizado em duas vertentes: a primeira, onde se procurou conhecer a situação vivida através da recolha de dados sobre os sítios das unidades hoteleiras da amostra considerada; a segunda, onde se procurou, através da técnica Delphi, avaliar as perspectivas da evolução dessa mesma realidade. O trabalho realizado evidenciou que a internet, enquanto canal de comunicação e de comercialização, induziu alterações significativas, ainda que em diferentes graus, na forma de realizar a gestão comercial das unidades hoteleiras portuguesas. Alterações que se traduziram, no essencial, na: crescente importância da gestão da relação com os clientes; maior complexidade das políticas de produto e de preços; forte aceleração da acção comercial. Ou seja, a internet induziu não só a necessidade de redefinição do posicionamento das unidades hoteleiras portuguesas, bem como da forma destas realizarem o trabalho comercial. ABSTRACT: This work aims to study the issues around the changes introduced by the internet in the management of marketing of the portuguese hotel units. The study was done in two phases. First by researching and consulting the literature, setting the concepts theory and approach techniques. The second phase was based on a research work following two aspects: in the first instance trying to understand the existing situation through the collection of data regarding the location of the hotel units in the sample used; and secondly we tried, through the Delphi technique, to assess the evolution perspectives of that same reality. This study proved that the internet, as a communication and marketing channel brought about significant changes, although in various degrees, on how marketing management of the Portuguese hotel units is done. These changes were essentially reflect, the increasing importance of client relationship management; the greater complexity of the product and price policies; strong increase in the marketing action. That is, internet has not only introduced the need to redefine the standpoint of the Portuguese hotel units but also how they carry out their marketing activity.

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This paper examines two “9/11 novels,” Joseph O’Neill’s Netherland (2008) and Mohsin Hamid’s The Reluctant Fundamentalist (2007). Written by writers of different backgrounds but with similarly cosmopolitan career paths, both novels attempt to achieve a transnational perspective on the climate of fear created by the 9/11 attacks. Both novels unveil a history of violence which links colonial legacy and new imperial formations resulting from neoliberal capitalism, ultimately highlighting difficulties in forging an encompassing cosmopolitan perspective at a time of international insecurity.

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Vejo a sociedade portuguesa como sendo naturalmente inclusiva. Quero dizer que esta parece ser uma tendência mais forte do que, por exemplo, no meu país, nos Estados Unidos da América. Isto poderá explicar porque o degredo era eficaz e era muito temido. Dá para entender também os longos períodos de degredo em substituição de pena capital em Portugal. Segundo as estimativas do autor, pelo menos 50,000 portugueses foram deslocados para dentro e fora de Portugal continental entre 1550-1755. O número era muito significativo na segunda metade do século XVIII. O número dos degredados foi ainda maior no século XIX.