Seeing films: audiences reaction to local cultural products

This paper discusses the results of a large survey conducted in 2006 on the perception Portuguese movies’ audiences have of their own locally produced films. Audience’s reception of locally produced films is marked by the rejection of the consumption of these objects as a result of a bias against locally produced cultural artefacts. The prejudice shaping this relationship, not only demands for new cultural and social politics, but also raises a number of questions on local and European media industry’s ability to cope with its own audiences’ expectations. Finally, broader considerations are made on the different ways contemporary audiences are shaping media technologies, and their respective cultural artefacts, through their own use and reception of those technologies and artefacts.

Desafios da condição feminina : o exemplo do IGFSS, IP

SUMÁRIO: A tomada de consciência da mulher na luta pelos seus direitos teve particular preponderância em finais do séc. XIX princípios do séc. XX, em Portugal, na sequência das movimentações republicanas. Várias personalidades se tornaram símbolos de um feminismo nascente, mas nos dias de hoje ainda se pode considerar uma especificidade feminina causa bastante para situações de exclusão? Apresentamos o caso do Instituto de Gestão Financeira da Segurança Social, IP (IGFSS, IP), caracterizado por 76% de coadjutoras num universo de 450 funcionários. Que razões haverá para esta predominância feminina, pelo menos em números? Reflectirá uma verdadeira mudança da condição feminina na sociedade? Ou constituirá antes a continuação de um preconceito que impele o sexo feminino para panoramas de exploração e subvalorização que se irão reflectir nos apoios sociais do Estado? ABSTRACT: The awareness of woman in the struggle for her rights had particular preponderance at the end of the 19th century and the beginning of the 20th century, in Portugal, in the sequence of the republican bustle. Several personalities became symbols of a growing feminism, but in nowadays can we still consider a feminine specificity cause enough for exclusion? Here we present a case-study of the Instituto de Gestão Financeira da Segurança Social, IP (IGFSS, IP), characterised by 76% of women employees in a total of 450 workers. What could be the reasons for this female predominance, at least in numbers? Does it reflect a real change in female conditions in our society? Or will be instead the maintenance of the prejudice that propels women to scenarios of exploitation and undervaluation that will have reflexes on State social supports?