O director de turma: perfil e múltiplas valências em análise

RESUMO: ―Director de Turma – Perfil e Múltiplas Valências em Análise‖ é um trabalho de investigação que visa abordar a Direcção de Turma, no âmbito da supervisão intermédia da Escola. Nesta investigação, o principal objectivo é estudar quais as concepções que os Alunos e os Directores de Turma possuem, relativamente ao perfil e às funções de um Director de Turma, bem como analisar as competências que os Directores de Escola privilegiam num docente para exercer o cargo de Director de Turma. A metodologia a aplicar é do tipo descritivo. Os sujeitos são constituídos por 198 alunos do 9º ano de escolaridade do Ensino Básico, pertencentes a seis escolas do Distrito de Setúbal, perfazendo nove turmas, respectivos Directores de Turma e três Directores de Escolas Públicas. Para ter acesso às opiniões dos alunos, Directores de Turma e Directores de Escola recorremos à elaboração de questionários e a uma escala de atitudes, bem como a entrevistas semi – estruturadas. Neste enquadramento, pretende-se saber se, apesar de existir um suporte legislativo que concede ao Director de Turma responsabilidades específicas no domínio da coordenação, existe inconsistência entre esta atribuição de poderes e a respectiva operacionalização, bem como conhecer o perfil desejado de um Director de Turma. ABSTRACT: ―Homeroom teacher – its profile, organization and the extent of its work‖ is a research paper on the inestimable value of the role of the Portuguese homeroom teacher, as the supervising link between the students and the school´s principal. This study aims to unveil how homeroom teachers are regarded by the students, as well as analyze what skills school principals expect from them and also their own take on this subject. The methodology chosen was the descriptive kind. The subjects for this research were 198 students from the 9th grade (Junior – High) from six schools, all from the Setubal district, a total of nine classes, their corresponding homeroom teachers plus three state school principals. Students have answered questionnaires and their scores ranking them on a scale of attitudes. Semi-structured interviews also took place. Even though there is legislation that mentions in detail which are the administrative responsibilities, and profile of the homeroom teacher, the goal would be to understand if the powers that are granted match the challenges the homeroom teacher faces every day in the educational field.

Attention and selection behavior on ‘universal search’ result pages

The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets with a huge variety of offers and little possibility of differentiation, providers can gain a decisive competitive advantage by user oriented interfaces. A precondition for this is that relevant information can be obtained for entrepreneurial decisions in this regard. To test how users of universal search result pages use those pages and pay attention to different elements, an eye tracking experiment with a mixed design has been developed. Twenty subjects were confronted with search engine result pages (SERPs) and were instructed to make a decision while conditions “national vs. international city” and “with vs. without miniaturized Google map” were used. Different parameters like fixation count, duration and time to first fixation were computed from the eye tracking raw data and supplemented by click rate data as well as data from questionnaires. Results of this pilot study revealed some remarkable facts like a vampire effect on miniaturized Google maps. Furthermore, Google maps did not shorten the process of decision making, Google ads were not fixated, visual attention on SERPs was influenced by position of the elements on the SERP and by the users’ familiarity with the search target. These results support the theory of Amount of Invested Mental Effort (AIME) and give providers empirical evidence to take users’ expectations into account. Furthermore, the results indicated that the task oriented goal mode of participants was a moderator for the attention spent on ads. Most important, SERPs with images attracted the viewers’ attention much longer than those without images. This unique selling proposition may lead to a distortion of competition on markets.