Günter Strauss e a Colecção de Minerais do Museu Mineiro do Louzal

Günter Strauss is Ph.D. in geology from the University of Munich in 1965. He is a German living by long time in Spain. Naw he is a SAPEC High Advisser His doctoral thesis, submitted in 1965, with the title "About the Geology of the Province of pyrite Southwest of the Iberian Peninsula and its oil fields, especially in the pyrite mine Louzal - Portugal" Systematized the term" Iberian Pyrite Belt ", called for the deposits of iron ore cuprífera, rich in sulfur and other metallic minerals, which occurs between the rivers Sado and Guadalquivir, where they settled several mining complexes, of Louzal, Rio Tinto, through Castro Verde, Santo Domingo and Tharsis. Local mining tradition with an ancient where today seeks to preserve the legacy and memory of mining through measures to enhance equity. The result of work carried out Louzal then formed the basis of geological and documentary collection that has survived and has been proposed for cultural units under the activities of the mining museum Louzal. The richness and importance of this collection, consisting of several hundred documents, geological samples classified, minerals and cartography, comes from its presence Situ"In its state of preservation, that despite the various threats it is still within reach of their preservation, and the relative rarity of such collections, with the units of mining production. This communication aims to reveal the contribution of Mr Strauss for the formation of this collection and submit his proposal for cultural units, with the hope that those responsible for safeguarding them understand the need for its preservation and dissemination. So discuss the scientific and professional way Günter Strauss, a geologic formation of the estate of Mines Louzal, and the draft musealization proposition.

O mecenato cultural como estratégia de marketing empresarial : os casos Banco Espírito Santo, Banco Português de Investimento e Caixa Geral de Depósitos

O objetivo deste estudo consiste em investigar a aplicação do marketing na atividade de mecenato cultural no contexto empresarial. Nesse sentido, foi estudado o caso de três instituições financeiras, através de uma análise aprofundada às suas ações de mecenato, de forma a compreender melhor as suas motivações. Numa primeira fase, foi elaborada uma investigação teórica não só sobre o panorama cultural e políticas de mecenato na Europa e, em particular, em Portugal, mas também a relevância da responsabilidade social no âmbito empresarial. Esta investigação pretende assim salientar o mecenato cultural enquadrado numa estratégia de marketing empresarial, num cenário em que as instituições usam o apoio financeiro à cultura como veículo para destacar o seu papel ativo na sociedade e no mercado, promovendo a sua imagem.