Drivers and barriers to digital television adoption in Portugal: the perspectives of the TV viewers and other main stakeholders

To understand what are the most significant factors for digital TV adoption by the Portuguese population in the switchover context is the main goal of the research project here presented. In April 26, 2012, the analogue terrestrial television switchoff is planned to occur in Portugal, according to the schedule published by the national telecommunication regulator Anacom. Digital terrestrial TV was launched in the country in April 2009, making Portugal one of the countries with a more ambitious schedule – or risky, depending on the perspective - for the full transition from analogue to digital terrestrial television. In this paper we will start by presenting the research project’s objectives, theoretical framework and research design. Next, we will present first results of the project focused on the barriers and drivers to digital TV adoption from two of the empirical studies which integrate it, namely, the quantitative inquiry administered to a representative sample of the Portuguese population and interviews with main stakeholders in the area of digital TV in Portugal. The perspectives of the television viewers are compared with other main stakeholders in this process. The paper will be concluded with a brief discussion of these results and a brief enumeration of next steps for the project.

Museologial action's main fields

Museology has emerged and has been organised as a field of knowledge, precisely to frame the technical, theoretical and methodological aspects, regarding the constitution, implementation and evaluation of the processes that societies establish for the selection, treatment and extroversion of the memory indicators, transforming them into patrimonial references and projecting them into the constitutive fields of cultural heritage. It is therefore, one of the areas of knowledge that deals with the framing of heritage and their professionals are agents of memory education. The constitution of the parameters that define and delimit the museological action field has been outlined in the course of the centuries, if we consider the technical efforts related to the identification and organisation of collections, in addition to the curatorial treatment of specimens from nature, of objects, of the intangible heritage registers. The same length of elaboration is true if we evaluate the communication initiatives and of education of the senses.