4 resultados para Advertising, Political -- Catalonia

em ReCiL - Repositório Científico Lusófona - Grupo Lusófona, Portugal


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Este artigo analisa a medida em que algumas discussões recentes na teoria política e social têm sido bem sucedidas em fornecer discursos que legitimam a ruptura de fronteiras nacionais/estatais (internas e externas). Isto está claramente evidente na Europa de hoje, uma Europa mista de estados grandes e pequenos. Duas das mais publicamente disseminadas discussões incluem por um lado o debate tão familiar sobre a globalização e por outro a própria teoria política, onde os temas são ou controvérsias sobre o nacionalismo e autodeterminação, ou o multiculturalismo, os direitos de grupos, a chamada política da diferença e a noção emergente da sociedade civil e associações civis.

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The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. This study aimed at examining the impact of verbal emotional cues (negative/neutral/positive) to capture attention on website’s advertising areas through an eye tracker system. The results revealed significant statistical differences between fixations to negative, positive words and neutral words. Significant differences between the number of fixations and recognition of the target words were found only for the negative valence words. We conclude that negative emotional words could play a major role on user attention to advertising.

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His paper is based on a study of visitors to the museums in the Alt Pirineu and Aran region (Catalonia, Spain). We describe the characteristics of the museums’ users and analyse the relationship between the museums and the local community. We highlight the importance of these facilities for local development, and the need to consider and prioritize their role as culture centres for the region’s population.