Who am I? An identity crisis Identity in the new museologies and the role of the museum professional

Whilst the title of this essay suggests more than one “new museology”, it was rather a licence poétique to emphasize the two major theoretical movements that have evolved in the second half of the 20th Century[1]. As a result of the place(s)/contexts where they originated, and for clarity purposes, they have been labelled in this essay as the “Latin new museology” and the “Anglo-Saxon new museology”; however they both identify themselves by just the name of “New Museology”. Even though they both shared similar ideas on participation and inclusion, the language barriers were probably the cause for many ideas not to be fully shared by both groups. The “Latin New museology” was the outcome of a specific context that started in the 1960s (de Varine 1996); being a product of the “Second Museum Revolution”(1970s)[2], it provided new perceptions of heritage, such as “common heritage”. In 1972 ICOM organized the Santiago Round Table, which advocated for museums to engage with the communities they serve, assigning them a role of “problem solvers” within the community (Primo 1999:66). These ideas lead to the concept of the Integral Museum. The Quebec Declaration in 1984 declared that a museum’s aim should be community development and not only “the preservation of past civilisations’ material artefacts”, followed by the Oaxtepec Declaration that claimed for the relationship between territory-heritage-community to be indissoluble (Primo 1999: 69). Finally, in 1992, the Caracas Declaration argued for the museum to “take the responsibility as a social manager reflecting the community’s interests”(Primo 1999: 71). [1] There have been at least three different applications of the term ( Peter van Mensch cited in Mason: 23) [2] According to Santos Primo, this Second Museum Revolution was the result of the Santiago Round Table in Chile, 1972, and furthered by the 1st New Museology International Workshop (Quebec, 1984), Oaxtepec Meeting (Mexico, 1984) and the Caracas Meeting (Venezuela, 1992) (Santos Primo : 63-64)

Lost in the supermarket – The Traditional Museums Challenges

“I’m all lost in the supermarket. I can no longer shop happily. I came in here for the special offer. A guaranteed personality”. The song by The Clash, released in 1979, “Lost in the Supermarket” describes the protagonist struggle to deal with an increasingly commercialized society and the depersonalization of the world around him. The song speaks about alienation and the feelings of disillusionment and lack of identity that come through modern society. There are different ways which one can decrease those feelings and promote knowledge, self-awareness and understanding. The museum, when used with all its potential, is one of the ways. But how to do that? That is the question museum professionals ask themselves. This paper analyses how the traditional museum can use the new museology concepts, and the challenges of this approach, to become a vehicle for community development and empowerment, diminishing the feelings sang by The Clash.

Societal development and the traditional museum: Applying New Museology to a different context

The Dapperstreet[1] ...Anything is a lot, when you expect so little Life keeps its wonders hidden To suddenly reveal them in a divine state. I thought about all t Soaking wet, one drizzly morning, Simply happy in the Dapperstreet. The Dapperstreet is part of a neighbourhood often referred to as “East”, situated in the eastern part of Amsterdam. It is a lively and vibrant multi-cultural part of the city. It has a daily market with food from around the world, but is also known worldwide because of the murder on Theo van Gogh, the Dutch film director who was killed there in 2001 because of his critical and provocative statements on the Islam. Thus it can be concluded that it is certainly a neighbourhood with its own problems but, as can be read in Bloem’s poem, a place to call home and long for. [1] Poem by J.C. Bloem, The Dapperstreet (Het Verlangen, 1921). Translation by Davida de Hond.

Transformative museology

“…we have to take into account the fact that museology and museums are two completely different things.” Martin R. Shärer[1] In the 20th century, growing populations produced a growing body of heritage. The transmission of this heritage to succeeding generations coalesced into three major modern institutions: universities, library/archives and museums. Traditional systems of social and cultural memory had become overloaded and therefore evolved conceptually. This evolution took place within the primary context of a naturally occurring museology through the process I call museogenesis. The term museogenesis refers to the origin and development of museological thought in a specific cultural context. By museological thought, I refer to ideas and theories surrounding the parameters of “the natural and cultural heritage, the activities concerned with the preservation and communication of this heritage, the institutional frame-work, and society as a whole” (Mensch 1992). This broadly inclusive definition relates museology to another broadly defined concept: cultural context. By cultural context, I refer to the “webs of significance and systems of meaning which is the collective property of a group” (Geertz 1973). [1] ICOFOM Study Series – ISS 34, 2003, ISS 34_03.pdf, p.7

Men change, and museums change

This text was written for the 3rd Meeting of the Seminar on Social Museology, which took place at the Museu do Homem do Nordeste [Museum of the North-eastern Man], in Recife, Pernambuco, Brazil, in May 2010. It is important to explain that the Seminar on Social Museology is a monthly cycle of theoretical debates organized with the aim of gathering the necessary contributions to put together a new museological model which can indeed be compatible with the practice and its end activity – to institutionally represent the culture of the north-eastern region – and also with the practice of the role of social agent henceforth given Museums by New Museology in Brazil. To these objectives one can add that of legitimizing the museum before its peers and the museological community understood here as partners of its end activity, which is that of representing the North-eastern Man, a task that can only be feasible if socialized.

Museu da Abolição, “The Museum That We Want”

Museu da Abolição [Abolition Museum] was inaugurated in 1983 in the city of Recife, one of the largest cities of north-eastern Brazil, located in the state of Pernambuco. This state has a special place in the history of the country: it dates back to the colonization efforts, to the first interactions between Europeans and native peoples and the exploration of sugar cane production. Today, the region embodies not only Brazilian cultural wealth and diversity, but also the great social challenges of contemporary Brazil. The name of the museum is a reference to the Abolition of black slavery in Brazil at the end of the 19th century. A museum addressing abolition means more than addressing a historic fact. It means dealing with ideas on slavery, freedom, resistance, injustice. There are no museums isolated from society, whatever their social function. For a museum such as this one, which was created with the responsibility for a theme that echoes so strongly in the lives of men and women, the challenge of finding its place in the world has always been present.

ICOM 2010: half a century of changes and impasse

Half a century, from 1947 to 2010, is enough for us to take stock of the impact of the “ideology of Development” on Heritage. An ideology induced by UNESCO and by ICOM. What has changed and what is still in an impasse? What effects has this ideology had on Heritage? It is after making this assessment that we can better understand the extent to which the theme of this 22nd ICOM General Conference – Shangai 2010 is ultimately an obvious product of that influence.

Museums, memories and social movements

From modernity to the contemporary world, museums have been acknowledged for their power to produce metamorphoses of meanings and functions, for their ability to adapt historic and social determination, and for their calling for cultural mediation. They derive from creating gestures which bind the symbolic and the material, which bind what is sensitive and what is intelligible. For this very reason the bridge metaphor fits them well, a bridge cast between different times, spaces, individuals, social groups and cultures, a bridge that is built with images and which holds a special place in the imaginary.

Museum of the City of São Paulo: A new paradigm of City Museums in the Era of Megalopolises

The City is a tomography of the present, indicating to the future, strata of past times. Nowadays city growth averages one million people every week; while back in 1950 there were eighty six cities with more than one million inhabitants, today they are four hundred all over the world. However the most significant effect of the urban process is, doubtless, the explosion of megacities. It took one century for the urban population – around three point four billion inhabitants – to surpass the number of people in the country, but United Nations projections indicate that by 2025, urban population will reach 61% of the total. Creating a new city museum in São Paulo requires that, in a first analysis, one should consider as geographic area of study some fifteen hundred square kilometres corresponding to the patrimonial intervention area. That is the area of the Municipality, politically divided into ninety six districts where eleven million people live, while approximately twenty million people live in the metropolitan area

Give or take: thoughts on museum collections as working tools and their connection with human beings

This paper proposes a look at museums from the perspective of sociomuseology, an area of research and practice under development in countries such as Portugal, Brazil and Spain. Sociomuseology was born from the Latin new museology tradition and is closely connected with the International Movement for a New Museology (MINOM/ICOM). The Lusofona University in Lisbon offers MA and PhD programmes in Sociomuseology. The University supports a research centre in Sociomuseology and publishes the journals Cadernos de Sociomuseologia, in Portuguese, and Sociomuseology, in English (for more information see http://tercud.ulusofona.pt.). Sociomuseology concerns the study of the social role of museums and of the continuous changes in society that frame their trajectories. The practice of sociomuseologists is based on their work with the different dimensions of social and community development from ecomuseums to networking and other ways of organizing social action in the 21st century in which heritage plays a strategic role.

Socio-cultural visions of interactivity within Museums

The ideas on which this paper is based are drawn from my thesis “Interactivity in Museums. A Relationship Building Perspective” written in 2007 for the fulfillment of the Master Degree in Museology at the Reinwardt Academy in Amsterdam. The main arguments are that the notion of Interactivity conceptualized within a technological orientation coupled with the pedagogic approach of mere information transmission need to be reconsidered; that Interactivity in museums is a conception both misinterpreted and under-implemented; and that the problems of understanding Interactivity will resolve by identifying the aspects which define Interactivity and most importantly focus on why they matter in a broader socio-cultural context within museums. Without an intention to attribute all the developments and advances associated with new museological practice, in some deterministic way, solely to politics and economic change, I argue that the new strategies adopted by museums towards progression and broader accessibility –at least regarding interactivity, seem to be linked more with a dominant commercialization of culture and education, than with a belief towards an effect on social change through the promotion of social interaction within a pluralistic and multicultural society, acknowledging the diversity of nature, opinion and practices, which can be combined instead of contrasting each other.

Global models for concrete realities

This paper intends to analyze the evolution of the Ecomuseums from their early appearance in the seventies until the present, emphasizing the characteristics which make them unique and different from all the other museums. This analysis will be used to show the Japanese landscape on ecomuseums and how the ecomuseum evolution might be a reference at internatioal level.

The community museum: a space for the exercise of communal power

This paper discusses two key elements in the field of museums: a summary of the concept of the community museum, on the one hand, and, on the other, a proposal as to how this concept is put into practice, especially in the early stages of the creation of the museum, when the social basis for the project is being established. We will discuss how the community museum combines and integrates complex processes aimed at strengthening the community as a collective subject, asserting its identity, improving its quality of life and building alliances between communities. In the second part, which has a methodological focus, we will discuss how the museum is born out of community aspirations to strengthen its identity and integrity, the initial process of consensus-building, the roles of different agents, both internal and external to the community, as well as some factors that foster or prevent community appropriation. To conclude we will emphasize the potential of community museum networks as a strategy to generate a broader field of action, in which communities can exercise greater autonomy, by collectively developing and appropriating projects of regional and even international scope.

Musealising hope: reflections on the saga of an artistic installation of human solidarity

“Musealising hope” reflects on the trials and tribulations of an installation designed as a tribute to the struggle for survival of African peoples who dare make the long trek to Europe by sea. Its accomplishment involved a number of players whose conduct and reactions to events bear witness to the manner in which artists, the media, heads of cultural institutions, museologists, welfare institutions, and politicians cope with the phenomenon of immigration and with our present-day multicultural societies. In turn, this artistic endeavour and its symbolic signification highlight the changes which art and culture have undergone over the past few years and the kind of transformation which new inter-ethnic communities have brought to bear on concepts such as national heritage, identity or memory.

The Centre of Memories: work in progress. Case of the Michel Giacometti Labour Museum, Setúbal, Portugal

The work on Social Memory, focused on the biographic method and the paths of immaterial Heritage, are the fabric that we have chosen to substantiate the idea of museum. The social dimensions of memory, its construction and representation, are the thickness of the exhibition fabric. The specificity of museological work in contemporary times resembles a fine lace, a meticulous weaving of threads that flow from time, admirable lace, painstaking and complex, created with many needles, made up of hollow spots and stitches (of memories and things forgotten). Repetitions and symmetries are the pace that perpetuates it, the rhythmic grammar that gives it body. A fluid body, a single piece, circumstantial. It is always possible to create new patterns, new compositions, with the same threads. Accurately made, properly made, this lace of memories and things forgotten is always an extraordinary creation, a web of wonder that expands fantasy, generates value and feeds the endless reserve of the community’s knowledge, values and beliefs.