Destinos turísticos transfronteiriços: uma abordagem ao consumidor

Tourism activities are among the most relevant drivers for economical growth and development in various economies. Every year, competition increases tourist destinations (Farhangmehr & Simões, 1999), making it an increasingly complex and geographically diverse range of activities (Pearce, 1991).Such relevance is reflected in the proliferation of studies in the overall area known as tourism, under various perspectives and backgrounds. Previous studies conducted in such contexts suggest that cross-border regions are an attractive and desirable idea, yet requiring further theoretical and empirical research (Studzieniecki & Mazurek, 2007). The new configuration of many cross-border regions calls for a debate on issues concerning its development, raising up important dimensions, such as, organization and planning of common tourism destinations. In particular, there is still a gap in the understanding of destination management in cross-border regions and the customer profile and motivations. Overall this research aims at attaining a deeper understanding of the profile and behavior of consumers in tourism settings, addressing the predisposition for the destination. To address our question we will take an interdisciplinary perspective bringing together inputs from areas, such as, marketing, tourism and local/regional economics. We developed a theoretical model entailing the following constructs: involvement, place attachment, destination satisfaction and loyalty. We then establish potential the relationships among these variables. We suggest that involvement has a positive and direct effect in the two dimensions of place attachment, as well as indirectly, through the construct of satisfaction. Additionally, satisfaction has a direct effect on destination loyalty. Implications for future research are presented.

A Comunicação Não-Verbal: especial relevância à função espaço-território da (comunicação) proxémica"

Aristotle said "Man is a social animal," that does not know how to live isolated and need interaction with their peers. Over several millenniums the man was found many ways to communicate – from smoke signals to sign language or even writing – and this need not slowed down over the years, instead of this, became increasingly glaring. Communication has become increasingly imperative in our lives. But the communication has long ceased to be seen merely as a transmission of words. Nowadays, in the today's society, the man relates to others through two levels: verbal and non-verbal. These two dimensions of communication arise often together, completing or in opposition to, even if the human being does not realize it. Proxemics, as one of the areas covered in Non-Verbal Communication is responsible for studying the distances and proximities that are between people and spaces and how each of us do to protect and defend their personal territory. Will be the Gender, Age, Profession or the Barriers to Communication able to significantly influence the proxemic? The present study will answer to these questions.