Motivations to visit and image destination of Guimarães: differences between Portuguese and foreign tourists during 2012 Guimarães European Capital of Culture (ECOC)

Guimarães hosted the European Capital of Culture (ECOC) during the year of 2012. This study investigates the differences between Portuguese and foreign tourists regarding the main motivations to visit Guimarães and the retained perceived image of the destination. To achieve that purpose a survey was administered to 390 tourists that visited the city during the cultural event. The results show that tourists who visited Guimarães are relatively young, wealthy, employed and well educated. They are touring around the northern part of the country which includes an itinerary beginning in Porto, and extended to other important neighboring cities such as Braga or Viana do Castelo. The main motivations to visit the city, for both Portuguese and foreign tourists, are its historical heritage and the title of ECOC, the associated cultural events and celebrations that take place during 2012. However, these items were more valued by foreigners than Portuguese tourists. Using a factor analysis the tourists’ perceived attributes of Guimarães were described in four dimensions: “material heritage”, “intangible heritage”, “cultural performance”, and “sport and education”. Although foreigners and nationals perceived the tourism attributes of the city differently, the comparison of the mean scores of the four factors across Portuguese and foreigner tourists reveals that the most valued and least valued factors are common to both groups.

Poderá ser a criminalização do assédio moral e/ou mobbing, rectius no trabalho, respeitadora dos princípios constitucionais da necessidade, adequação, proporcionalidade e intervenção mínima penais? - A lesão dos direitos fundamentais constitucionais dos trabalhadores: o caso português1

Resumo: O direito constitucional português ao trabalho: introdução § Algumas ideias sobre o assédio moral ou psicológico: as principais vítimas, as diferenças do bullying (e/ou intimidação ou tiranizar), os fundamentos, o seu estudo § O contexto do ordenamento jurídico português: algumas consequências do assédio moral § O direito geral à personalidade § A distinção entre o assédio moral e outras figuras § O assédio sexual faz parte do assédio moral em sentido amplo § Dentro do problema do “assédio moral”, da “liberdade moral” e, nomeadamente, dos crimes contra a liberdade sexual e autodeterminação sexual, algumas notas, de Direito penal, sobre a “coação sexual”: responsabilidade penal § O assédio moral no ordenamento jurídico português e, designadamente, no contexto do Direito do trabalho § O assédio moral como doença profissional, a hipótese de ocorrer suicídio e a eventual responsabilidade civil § Conclusão § “Ideia final” § Abstract: The Portuguese constitucional law to the work (labour): introduction § Some ideas on the moral or psychological siege (general mobbing): the main victims, the differences of bullying (and/or intimidation or “the labour tyrant”), the beddings, its study § The context of the Portuguese legal system § The context of the Portuguese legal system: some effects of the moral siege (general mobbing) § The general right to the personality § The distinction between the moral siege (general mobbing) and other figures § The sexual siege (sexual harassement or sexual mobbing) is part of the moral siege(general mobbing) in ample direction § Inside of the problem of the “moral siege” (general mobbing), “moral freedom” e, nominated, of the crimes against the sexual freedom and sexual self-determination, some notes, of Criminal law, on the “sexual coercion”: criminal liability § The moral siege (general mobbing) in Portuguese legal system and, appointedly, in the context of the Law of the work (labour law) § The moral siege (general mobbing) as ocupational disease, the hypothesis to occur suicide and the eventual civil liability § Conclusion § “Final Idea”

The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants

In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.

Cultural mega-events and the enhancement of a city's image: differences between engaged participants and attendees

A city’s image can serve as the basis upon which to develop a strong sense of community. This, in turn, fosters trust and cooperation which may attract tourists and investment, and drive regional economic growth. One strategy to enhance a city’s image is to host cultural mega-events. This study focuses on Guimarães, one of the European Capitals of Culture of 2012, and adopts a marketing communication perspective to explore issues of city image. The objective of the study reported was to understand whether images of Guimarães improved after it hosted the cultural mega-event. To attain this goal, we compare the perceptions of residents who participated in the event (engaged participants) and attendees. Several significant findings are reported and their implications for event managers and public policy administrators are presented, along with the limitations of the study.