The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants

In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.

Legalidade do Júri do Doutoramento

Qualquer coincidência com a realidade é pura coincidência, ciência. Chegou-nos aos ouvidos por voz credível que haveria quem no Minho defendesse, e passamos a citar, qualquer coisa como: os professores dos institutos politécnicos e os professores de universidades de baixa reputação não deverão fazer parte de júris para provas de doutoramento em determinada Universidade…. Se isto é verdade – além da difamação que pode gerar responsabilidade judicial e civil para os seus autores (quem te avisa, teu amigo é!) -, salvo o devido respeito e amizade, é violador da legislação que, no Estado de Direito, regula a constituição de júris para provas de doutoramento. Se dúvidas existirem, veja-se o art. 34º do DL nº 115/2013, de 7/8 § Any coincidence with reality is purely coincidental, science. We reached our ears by credible voice that there would be anyone in the Minho defend, and we quote, something like: teachers of polytechnics and teachers of low-reputation universities should not be part of juries for PhD exams in certain University .... If this is true - in addition to the defamation that can generate judicial and civil liability for their authors (who warns you, your friend is!) - Unless due respect and friendship, is in breach of legislation, the rule of law, regulates the constitution of juries for doctoral exams. If doubts exist, see art. 34 of DL No. 115/2013, 7/8.