Design de Ações Culturais Participativas: um Caso de Estudo no Centro Histórico da Cidade do Porto

In this paper we present the methodologies and preliminary conclusions of the first phase of the work of construction of audiovisual narratives related to the project “Manobras no Porto”, which will serve as a case study for the main research project entitled: “The Museum of All: Institutional Communication Practices in a Participatory Networked World”. The main objective of this research project is to understand how the use of collective and participatory creation of identities and narratives can contribute to get audiences engaged with cultural institutions and events. We intend to identify the effects and measure the dynamics of participation of audiences in the construction of audiovisual objects, and understand how these may influence the reconfiguration of the missions of the institutions and cultural projects, in the development of societies.