2 resultados para G World, others
em CiencIPCA - Instituto Politécnico do Cávado e do Ave, Portugal
Resumo:
Se uns têm medo da Constituição lusa actual, uma das mais humanistas do mundo, outros querem uma “Constituição do Medo”. Dizíamos no último artigo, um dia antes de Nª Srª da Assunção (ainda é feriado!), que o Art. 1º da Constituição, “República Portuguesa”, diz: “Portugal é uma República soberana, baseada na dignidade da pessoa humana e na vontade popular e empenhada na construção de uma sociedade livre, justa e solidária”. § If some are afraid of the current Portuguese Constitution, one of the humanists of the world, others want a 'Constitution of Fear. "We said in the last article, the day before Our Lady of the Assumption (it's still holiday!), That Article 1 of the Constitution, "Portugal", he says. "Portugal is a sovereign Republic, based on human dignity and popular will and committed to building a free society, justice and solidarity ".
Resumo:
To date few studies have been undertaken in Portugal dealing with the attitudes, motivations, and profile of tourists who visit World Heritage Sites. Also, few studies have dealt with destination image (e.g., Agapito, Mendes & Valle, 2010; Lopes, 2011). As far as it is known, none have approached the issue of gender differences in the choice of a Portuguese heritage destination. Since cultural tourism destinations need to differentiate themselves from each other, appropriate market segmentation must be based on a deep understanding of the customers’ motivations and preferences. Keeping in mind results from empirical literature (e.g., Silberberg, 1995; Beerli & Martin, 2004; Richards, 2004; Pérez, 2009; Sheng, Shen, & Chen, 2008), gender seems to be a possible approach to market segmentation, whether for Guimarães or for other cultural tourism destinations around the world. Located in the north-western region of Portugal, Guimarães is a city of strong symbolic and cultural significance, and the nomination of its historical centre as a World Heritage Site in 2001 enhanced its tourism potential. This study analyses the possible relation between gender and attitudes and motivations towards a World Heritage Site, such as Guimarães. Additionally, the empirical approach used in the study tries to capture differences in the perceived attributes of the city. Commonalities and distinctions within and between groups of tourists, by focusing on the specific characteristic of gender, were analysed. The study addressed two main questions: first, whether males and females have similar or different preferences in choosing the city as their destination; and, second, whether there are gender differences in the perception of the attributes of Guimarães. A better understanding of the gendered nature of the destination is a valuable cue for shaping products and services according to visitors’ preferences.