O valor da marca - Proposta do modelo Danrise

As marcas adquiriram particular preponderância nas estratégias das empresas, visto serem capazes de gerar sentimentos, sensações e emoções nos clientes. Os valores, não mensuráveis, resultarão, obviamente, em valor para as empresas e para as próprias marcas. Uma marca forte configurar-se-á como o maior património de uma empresa. E é hoje vista como um dos activos mais importantes. A evolução de uma marca, como activo intangível e estratégico de uma empresa, assume-se cada vez mais de vital importância, no seio destas, como forma de maximizar os seus resultados. Esta necessidade, quer do mercado, quer das empresas, justifica o direccionamento da pesquisa para o sector — o valor da marca. O trabalho tem como objectivo principal apresentar um novo modelo de avaliação de marcas. Este modelo sustenta-se numa vertente tangível e numa intangível, esta última avalia os conhecimentos e a capacidade dos seus responsáveis e funcionários para a construção de uma marca de valor, através da correcta ordenação das prioridades das dimensões do modelo proposto. O modelo foi testado na marca Blue Rise.

A laparoscopic surgery training interface

Laparoscopy is a surgical procedure on which operations in the abdomen are performed through small incisions using several specialized instruments. The laparoscopic surgery success greatly depends on surgeon skills and training. To achieve these technical high-standards, different apprenticeship methods have been developed, many based on in vivo training, an approach that involves high costs and complex setup procedures. This paper explores Virtual Reality (VR) simulation as an alternative for novice surgeons training. Even though several simulators are available on the market claiming successful training experiences, their use is extremely limited due to the economic costs involved. In this work, we present a low-cost laparoscopy simulator able to monitor and assist the trainee’s surgical movements. The developed prototype consists of a set of inexpensive sensors, namely an accelerometer, a gyroscope, a magnetometer and a flex sensor, attached to specific laparoscopic instruments. Our approach allows repeated assisted training of an exercise, without time constraints or additional costs, since no human artificial model is needed. A case study of our simulator applied to instrument manipulation practice (hand-eye coordination) is also presented.

Accuracy Comparison of Implant Impression Techniques: A Systematic Review

Background: Several studies link the seamless fit of implant-supported prosthesis with the accuracy of the dental impression technique obtained during acquisition. In addition, factors such as implant angulation and coping shape contribute to implant misfit. Purpose: The aim of this study was to identify the most accurate impression technique and factors affecting the impression accuracy. Material and Methods: A systematic review of peer-reviewed literature was conducted analyzing articles published between 2009 and 2013. The following search terms were used: implant impression, impression accuracy, and implant misfit.A total of 417 articles were identified; 32 were selected for review. Results: All 32 selected studies refer to in vitro studies. Fourteen articles compare open and closed impression technique, 8 advocate the open technique, and 6 report similar results. Other 14 articles evaluate splinted and non-splinted techniques; all advocating the splinted technique. Polyether material usage was reported in nine; six studies tested vinyl polysiloxane and one study used irreversible hydrocolloid. Eight studies evaluated different copings designs. Intraoral optical devices were compared in four studies. Conclusions: The most accurate results were achieved with two configurations: (1) the optical intraoral system with powder and (2) the open technique with splinted squared transfer copings, using polyether as impression material.